What Is Media?

The word media is often thought of as radio, TV, newspapers, and magazines.

While not entirely incorrect, this definition is very incomplete. Media, the plural of medium,

acts as the bridge between the source and the audience. According to Marshall McLuhan, “All

media are active metaphors in their power to translate experience into new forms” (63). Any

medium used to

convey information

influence people

or share an idea

is a form of media. Media is any of the many

instruments used to speak to people.