The most obvious and modest use for our NET presence is as a repository and delivery mechanism for information. We've stored well over 100 pages of information which would not be cost effective to mail in its entirety to a potential customer. Besides, a potential customer can pick and choose which portions of this data to look at and/or download. We also provide for SOFTWARE downloads, which would incur MEDIA costs and MAILING costs if done via SNAIL MAIL.
In terms of making money by saving on delivery costs, our NET presence is already an UNQUALIFIED SUCCESS!
Beyond saving on delivery costs, the business model that we employ for our NET presence is very simple. We provide connections to things that might be useful to potential customers (FREE INFO; FREE SOFTWARE; FREE INTERACTIVE CALCULATORS; FREE LINKS).
IF YOUR'E IN OUR TARGET AUDIENCE
If you're in our target audience (Strategic Marketing PRACTITIONERS or STUDENTS; MARKET RESEARCHERS; DATA ANALYSTS from ALL disciplines; People interested in STATISTICS, MATHEMATICS, MATHEMATICAL MODELING, OPERATIONS RESEARCH, MATH as applied to COMMUNICATION & PERSUASION ) we'd like for you to use our site as an INFORMATION RESOURCE. We'd also like for you to access and DOWNLOAD our FREE SOFTWARE. If you find this software USEFUL, PLEASE UPGRADE to the PRODUCTION version(s) of this software via OLD FASHIONED MAIL ORDER.
IF YOUR'E NOT IN OUR TARGET AUDIENCE
If you're NOT in our TARGET AUDIENCE (probably the vast majority of you.. we're quite narrowly targeted), we really need your help. Since our target is so small, making any money will be a real challenge. We therefore ask that you pass on our URL to someone who might be a viable customer. We offer potentially useful INFO and RECIPROCAL LINKS via our GUESTBOOK as a REWARD for this consideration.
FOR BOTH TARGET AND NON-TARGET VIEWERS
If the SERVICES we offer in addition to our software products (CUSTOM SOFTWARE; MARKETING CONSULTING; MARKET RESEARCH) are of interest to you, please don't hesitate to contact us.
To sum up, we use a method of distribution (SHAREWARE), that is normally not accompanied by PROMOTION, and add NET based PROMOTION as a 'kicker' component in the MARKETING MIX. PROMOTED SHAREWARE is a relatively unique concept, and we are hoping that the TOTAL EFFECT is greater than the SUM of ITS PARTS. But we need YOU to make it work!
Our prices are designed to make both our GOODS (i.e. upgrades from our shareware to PRODUCTION versions of our SOFTWARE) and SERVICES as ACCESSIBLE as possible. We are not trying for a VOLUME strategy, but rather, we feel that PRICE should not be a barrier for anyone interested in what we have to offer.
See our: PRICING POLICIES
THANK YOU FOR YOUR SUPPORT!!
A third component of our model that is essentially independent of the other two is PARALLEL PROCESSING. What we mean here is that we put up multiple sites on the NET (sort of like parallel CPU's in the hardware realm) that are all interconnected (SEE: Our NET/WEB Philosophy). These sites are not exact clones of each other. They can stand on their own, and each has slightly different appeals. Nevertheless, there is a substantial degree of redundancy. This redundancy is intentional, and insures that we will have a presence on the NET even if one or more of the components is 'knocked out' or closed down. This is like the original purpose of the NET (i.e. ARPANET).
We also expect to increase the TOTAL BANDWIDTH of our PROMOTIONAL message by doing this. However we do not expect the increase to be DIRECTLY PROPORTIONAL (i.e. 8 sites increases the bandwith eightfold). We estimate OVERLAP in REACH so that 8 sites will roughly triple the REACH rather than increase it eightfold.
WHO WE ARE:
SPRING SYSTEMS has been around since '83, and has produced PC based software to meet the needs of MARKETING students and practitioners, as well as counseling in its uses.
OUR MISSION STATEMENT READS AS FOLLOWS:
"Consumers are more likely to buy/favor those products/services that they perceive as meeting their most important NEEDS better than competition".
We will use our MARKETING EXPERTISE, SOFTWARE, and MARKET RESEARCH resources to identify these NEEDS and help you to RE-ENGINEER your MARKETING PLAN to capitalize on these needs and gain a COMPETITIVE EDGE.
ALL OF THE ABOVE CAN BE CUSTOMIZED TO REFLECT YOUR SPECIFIC SITUATION!
VISIT US REAL SOON NOW!
We do THREE different but related things:
OUR Favorite Links
Angelfire - Easiest Free Home Pages
SPRING SYSTEMS' Site
SPRING SYSTEMS' SUBJECT INDEX
GUESTBOOK and RECIPROCAL LINKS
OUR PRICING POLICIES
