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Images

African-Americans, Asian-Americans, and Caucasians are portrayed differently in advertising. Before you go any further, take a moment to view these advertising images, sourced from real magazines. What do they say about racial relations in our country? You may click any picture to see a larger version.

Asian-American women are frequently portrayed in a seductive or sexual manner.
Source: Cosmopolitan, March 2002

Asian-American women are also disproportionately represented as exotic or mysterious.
Source: Cosmopolitan, March 2002

Another example of the Asian-American woman as seductive; a temptress.
Source: W., September 2001

The very pale complexion of this model may reflect the image of Asian-American women as "china dolls."
Source: W., December 2001

In advertising, African-American women are sometimes dressed in animal print to emphasize their “wild sexuality” or closeness to nature.
Source: Vogue, March 2002

Halle Berry is one example of an African-American idol with features very similar to a Caucasian woman. Note how she is portrayed in relation to other African-American women.
Source: Glamour, March 2002

This advertisement exemplifies the idea of the fair-skinned African-American. The skin tones and features of this African-American model are again very similar to those of the Caucasian women.
Source: Cosmopolitan, March 2002

This Dolce & Gabbana advertisement shows three women and girls of different skin colors. The full image indicates that again, the African-American girl is wearing animal print clothing, but is substantially younger.
Source: Vogue, March 2002

Beyonce Knowles is another very light-skinned African-American celebrity, who also has blond hair. Again, notice how she is portrayed in comparison to some other African-American women.
Source: Marie Claire, March 2002

Another example of an African-American model with light skin and blond hair.
Source: Vogue March 2002

An uncommon image! Here is a very dark skinned African-American model. Her hair also is a different style than most of the models in popular magazines.
Source: W., December 2001

In advertising, the African-American man is frequently darker-skinned than African-American women.
Source: W., October 1999

Caucasian women are sometimes portrayed in media as stick figures; waifish, WASP-y, and thin.
Source: Vogue, March 2002

Another drawing of the Caucasian woman exemplifying her body as extremely tall and thin.
Source: Vogue, March 2002

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	Asian-American women are frequently portrayed in a seductive or sexual manner. Source: Cosmopolitan, March 2002
	Asian-American women are also disproportionately represented as exotic or mysterious. Source: Cosmopolitan, March 2002
	Another example of the Asian-American woman as seductive; a temptress. Source: W., September 2001
	The very pale complexion of this model may reflect the image of Asian-American women as "china dolls." Source: W., December 2001
	In advertising, African-American women are sometimes dressed in animal print to emphasize their “wild sexuality” or closeness to nature. Source: Vogue, March 2002
	Halle Berry is one example of an African-American idol with features very similar to a Caucasian woman. Note how she is portrayed in relation to other African-American women. Source: Glamour, March 2002
	This advertisement exemplifies the idea of the fair-skinned African-American. The skin tones and features of this African-American model are again very similar to those of the Caucasian women. Source: Cosmopolitan, March 2002
	This Dolce & Gabbana advertisement shows three women and girls of different skin colors. The full image indicates that again, the African-American girl is wearing animal print clothing, but is substantially younger. Source: Vogue, March 2002
	Beyonce Knowles is another very light-skinned African-American celebrity, who also has blond hair. Again, notice how she is portrayed in comparison to some other African-American women. Source: Marie Claire, March 2002
	Another example of an African-American model with light skin and blond hair. Source: Vogue March 2002
	An uncommon image! Here is a very dark skinned African-American model. Her hair also is a different style than most of the models in popular magazines. Source: W., December 2001
	In advertising, the African-American man is frequently darker-skinned than African-American women. Source: W., October 1999
	Caucasian women are sometimes portrayed in media as stick figures; waifish, WASP-y, and thin. Source: Vogue, March 2002
	Another drawing of the Caucasian woman exemplifying her body as extremely tall and thin. Source: Vogue, March 2002