| Salon.com's
Advertising Scheme |
 ©
Home |
CNET's Stephanie Olson states in her piece, Salon: Watch Ad, Read Article For Free, that Salon.com is planning to offer visitors to their site a choice between paying a subscription or watching a four-minute commercial.
The subscription fee for salon.com is only $30
per year for unlimited site access, or $6 per month. The four-minute advertisement
must be watched every time a user visits the site, which could prove to
be too much time wasted for some customers.
"It's a way to balance advertising and the visitor's desire to read specific content," said Cheryl Lucanegro, senior vice president of sales for Salon Media Group, parent company of Salon.com. She said about 20 percent of the site's columns and feature articles are behind the subscription wall.
Olsen also states that, "The ads are the latest wrinkle in ploys dreamed up by Web publishers to increase their numbers of paying visitors and to drum up business from tight-fisted marketers. Online publishers fighting to make ends meet have foisted many variations of new-fangled ads and subscription services on Web surfers since the dot-com fallout."
These ads will benefit salon.com because corporations are willing to pay big bucks for these longer advertisements which will give them the opportunity to have lots of face time with the consumer. Salon.com has recently experienced some financial difficulties and hopes that the new revenue that is generated from these longer ads will provide a much needed boost to the site.
To see this advertising in action, visitSalon.com
| Tablet PC Advertising |
|
|
