Poll Selects 'Millennium' for Grammy Album of the Year

Source: Harris Interactive

Harris Interactive's U.S. Teenagers Poll Selects The Backstreet Boys' 'Millennium' for Grammy Album of the Year

Results of HarrisZone Grammy Poll Demonstrate Effectiveness of Online Surveys Among Generation Y

ROCHESTER, N.Y., Feb. 18 /PRNewswire/ -- The Backstreet Boys ``Millennium'' is the runaway choice for Album of the Year according to teenage visitors to The HarrisZone (www.HarrisZone.com), an online community of 13 to 18 year olds created by Harris Interactive. ``Millennium'' garnered double the support of Santana's ``Supernatural'' in the Harris website poll conducted in January and February. Other favorites included Christina Aguilera and Kid Rock for New Artist of the Year, and TLC's ``No Scrubs'' for Best R&B Song.

The HarrisZone.com poll covered most Grammy categories and gave teens the opportunity to pick their favorites. Results included:

• Album of the Year (685 votes): 'Millennium,' Backstreet Boys (44%); 'Supernatural,' Santana (22%); 'Fanmail,' TLC (21%); 'Fly,' Dixie Chicks (12%); 'When I Look In Your Eyes,' Diana Krall (1%)
• New Artist of the Year (806 votes): Christina Aguilera (31%), Kid Rock (31%), Britney Spears (24%), Susan Tedeschi (8%), Macy Gray (6%)
• Best R&B Song of 1999 (308 votes): 'No Scrubs,' TLC (41%); 'It's Not Right, But It's Okay,' Whitney Houston (19%); 'Heartbreak Hotel,' Whitney Houston featuring Faith Evans and Kelly Price (18%); 'Bills, Bills, Bills,' Destiny's Child (15%); 'All That I Can Say,' Mary J. Blige
• Best Hard Rock Performance (194 votes): 'Nookie,' Limp Bizkit (29%); 'Freak on a Leash,' Korn (22%); 'Get Born Again,' Alice in Chains (19%); 'Bawitdaba,' Kid Rock (18%); 'Whiskey in the Jar,' Metallica (9%); 'Lit Up,' Buckcherry (4%)
• Rap Album of the Year (129 votes): 'Slim Shady,' Eminem (72%); 'Da Real World,' Missy Elliot (10%); 'I Am,' Nas (9%); 'E.L.E.' Busta Rhymes (6%); 'Things Fall Apart,' The Roots (3%)

``It is well known in the recording industry that teenagers buy a lot of music and spark most new music trends,'' stated John Geraci, vice president of Youth Research at Harris Interactive. ``HarrisZone.com is an effective tool for entertainment and marketing companies to tap into the mindset of an audience which has become increasingly difficult to understand through traditional marketing research polling.''

Geraci added that the company's online polling method is being tapped by entertainment companies as well as national ad agencies, marketing, media and consumer marketers needing to understand how to best reach this elusive demographic, Generation Y teenagers and children. The company presently has syndication research projects online with both MTV (MTV/Harris YouthPulse(SM)) and Nickelodeon (Nickelodeon/Harris KidPulse(SM)). Additionally, the company is planning to post an online Oscar poll for this year's Academy Awards.

A detailed summary of more Grammy Poll results can be found online at: http://www.HarrisZone.com/voting/press/Grammy.html.

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