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Chapter 2

Understanding business organisations with reference to management theories

2.1: Introduction

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There are few records of ancient management methods surviving.

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The development of management as a body of knowledge is recent. The industrial revolution of the late 1700s encouraged the growth of factories and acted as a catalyst for developing management theories. People started writing about innovative ways of running factories to make them more efficient.

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The last 200 years has seen the development of a number of influential management theories.

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No one theory is universally accepted, rather, each theory offers something of value to modern managers.

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Management theories influence:

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the organisation and allocation of tasks to staff

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the organisational structure

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levels of management

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management styles

2.2: Classical and scientific management theories

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The classical approach was pioneered by Max Weber and Henri Fayol. According to Weber, a bureaucracy is the most efficient form of organisation and should have:

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a strict organisational structure

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clear lines of communication and responsibility

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jobs broken down into simple tasks; division of labour and/or specialisation

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rules and procedures

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impersonal evaluation of employee performance to avoid favouritism and bias

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formal record keeping

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He also developed a number of principles to assist managers, including:

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discipline as a feature of leadership

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all activities should be directed to achieve a common goal

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the organisation's goals should take precedence over an employee's individual interests

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rewards for effort should be fair

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just treatment for all employees

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security of employment is essential

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teamwork should be encouraged

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every employee should be valued

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Frederick W. Taylor (1856-1915) advocated the production line method of manufacturing because of its efficiency. He had a classical view of management: emphasising how best to manage and organise work more efficiently so as to improve productivity.

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Taylor developed the 4 principles of scientific management- an approach that studies a job in great detail to discover the best way to perform it:

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Scientifically examine each part of a task to determine the most efficient method for performing the task.

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Select suitable workers and train them to use the scientifically developed work methods.

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Cooperate with workers to guarantee they use the scientifically developed work methods.

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Divide work and responsibility so that management is responsible for planning, organising and controlling the scientific work methods and workers and responsible for carrying out the work as planned.

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Taylor believed a poorly skilled workforce could be trained to perform simple repetitive tasks to a minimum standard.

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He also believed employees follow their own self-interest and try to avoid work- this requires tight control by supervisors and a bureaucratic organisation- many rules and regulations.

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Henry Ford is one of the most notable followers for classical-scientific theory.

Management as planning

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Planning is the preparation of a course of action for a business in the short, medium and long-term. It includes setting the Mission Statement and organsiational objectives.

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Once objectives have been determined, decisions need to be made as to how to achieve them. They will be achieved through strategic, tactical and operational planning.

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Strategic planning is long-term planning to determine where in the market the market the firm want to be, and what the firm wants to achieve in relation to its competitors.

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Tactical planning is flexible, adaptable short-term planning, usually over 1-2 years, which assists in implementing the strategic plan. It allows the firm to respond quickly to changes.

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Operational planning provides specific details about the way in which the firm will operate in the short term. Management controls the day-to-day operations that contribute to achieving short-term actions and goals.

Management as organising

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The 2nd step in the management process is organising where the objectives set in the planning stage are put into practice- the financial, human and material resources are organised to achieve objectives. The planning stage is translated into outcomes.

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The organisation process involves:

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vision and objectives (strategic)

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resources, tasks and responsibilities (tactical)

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support services (operational)

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Activities undertaken include:

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Determining the work activities.

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Classifying and grouping activities.

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Assigning work and delegating authority. Delegating involves:

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determining the task

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selecting and delegating

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setting parameters

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checking understanding

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monitoring performance

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evaluating performance

Management as controlling

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Controlling is monitoring the planning, leading and organising processes to ensure that the objectives of the organsiation are being met- performance is compared to objectives, if there is a discrepancy changes and improvements may need to made. Checking may take place at the end of the process or throughout processes.

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Steps in the Control process:

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Establishing standards

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Measuring performance

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Making changes where necessary (corrective action)

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Benchmarking compares strengths and weaknesses of an organisation against those of other businesses, with the aim of reforming those processes that are not achieving the organisation's objectives. It can be internal- between different divisions or operation, or external, between businesses producing the same product or using the same production process.

Hierarchical organisational structure based on division of labour

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Adam Smith found that when businesses change their organisational structure, particularly when operations are broken up into smaller and more specialised tasks, productivity increases. This is called the division or specilisation of labour.

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In theory, the more complex tasks are broken up into specialised jobs, the more efficiently an organisation can use its resources.

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Traditional organisational structures were pyramid-shaped and hierarchical- people were grouped together according to the specialised functions they perform. Characteristics of this structure include:

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rigid lines of communication

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numerous levels of management

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clearly distinguishable organisational positions, roles and responsibilities

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hierarchical, linear flows of information and direction, with a large amount of information directed downwards

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a chain of command which shows who is responsible to whom

Leadership styles

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Leadership styles can be placed on a continuum from: Autocratic or authoritarian (high task/low process) to Participative or democratic to Laissez-faire (low task/high process). The 4 main types of leadership approaches are:

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Autocratic

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strong, centralised control with a single source of authority

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expects subordinates to follow orders

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one-way communication from top down

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external motivation through sanctions and rewards 

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Democratic

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authority and power decentralised throughout the organisation

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encouragement of employee empowerment, i.e. employees involved in the decision-making process

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Collegial

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 management adopts an integrative role and establishes an environment of mutual contribution

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a style frequently adopted by professional organisations where the intellectual abilities and skills of employees are similar and/or complementary

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employees are self-directed and intrinsically motivated

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Laissez-faire

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little or no central management role other than the establishment of broad objectives and policies

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a style frequently adopted in organisations where highly qualifies employees work in research teams to achieve specific objectives and results.

Autocratic leadership style: 'do it the way I tell you'

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Classical-scientific managers often adopt an autocratic leadership style- one manager tends to make all he decisions, dictating work methods, limiting worker knowledge about what needs to be done to the next step to be performed, and sometimes giving feedback that is punitive.

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This style may be effective in times of crisis when immediate compliance is needed.

2.3: Behavioural management theories

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Scientific management did not always lead to increased productivity due to the repetitive and boring nature of work and the dehumanising structure of the workplace.

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Behavioural management recognises the value of worker participation in the production process as a way of increasing productivity.

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Elton Mayo (1880-1949) found that workers increased productivity in response to what they perceive as increased attention from management- this is called the Hawthorne Effect. This means:
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worker satisfaction is partially non-economic- they have social as well as economic needs

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being made to feel part of a team increases job satisfaction and output.

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Behavioural management leads to the development of informal organisation in addition to formal organisation.

Management as leading
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Under Behaviourism a good leader is someone who:
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sets an example and earns the respect of employees

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listens to the opinions and ideas of others

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understands the technical aspects of the industry

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conveys the goals of the organisation to workers and motivates them to achieve them

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avoids jargon when talking to employees

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has an understanding of employee's needs

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demonstrates flexibility in dealing with situations and allows employees to take on responsibility when appropriate

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delegates tasks

Management as motivating
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Motivated employees will always work better than unmotivated employees.

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The Hawthorne studies revealed that recognition, self-worth and positive reinforcement are at least as important to motivation than pay rates and working conditions.

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Motivation can be increased through, for example, trust, respect, positive reinforcement, empowerment, enhancin self-esteem, employee participation, rewarding team performance, employee encouragement etc.

Management as communicating
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Effective communication is at the heart of getting employees to understand and adopt organsiations' goals.

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Without effective communication plans and strategies will fail. Employees' need to know and understand goals and why they are involved in performing a particular task.

Flat organisational structure
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The traditional pyramid structure is now regarded as too slow and unresponsive to rapid change, expensive to maintain, stifling of creativity and too difficult to manage due to the many different layers.

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Flatter organisational structures have evolved due to a 'de-layering' of management structures resulting in the elimination of one or more management levels. This means individuals have more responsibility, spans of control are wider and there is greater freedom and autonomy.

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Flatter organisational structures generally have market-focused work cells and each cell is responsible for a wide range of production functions which encourages multiskilling, quality control and maintenance.

Teams
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Teamwork is promoted by Behvioural management. Teamwork involves people who interact regularly and coordinate their work towards a common goal.

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Managers need a good understanding of teamwork and group dynamics- team members need good group cohesion and a clear purpose, and conflict needs to be constructively resolved.

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Effective teams have the following characteristics:
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members share a common goal

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members trust each other and feel valued

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members feel free to participate in discussions and decisions

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decisions are made by consensus

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team leadership varies with the situation

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focuses on the causes of problems rather than the symptoms

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members are flexible and adapt to changing situations

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team participation is encouraged by all

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proactive mechanisms for conflict resolution are in place

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open and honest communication is pursued by all members

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Managers are facilitators rather than controllers

Participative or democratic leadership style
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A participative or democratic leadership style is one where the manager consults with employees to ask their suggestions and then seriously considers those suggestions when making decisions. 

2.4: Political management theories

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Politics in this sense is the use of methods, sometimes unstated and/or unethical, to obtain power or advancement within an organisation.

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Orgnisational politics are often the unwritten rules of work life. They involve the pursuit of self-interest through informal methods of gaining power or advantage.

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While the formal organisational structure, size, technology and business environment are important in how the business organisation functions, they are much less important compared to the accumulated impact of workplace politics and power struggles.

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Managers need to have an understanding of the role of power, negotiation and bargaining, identifying or forming coalitions and manaing conflict among various stakeholders.

Uses of power and influence

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 Power is the ability to gather together resources to get something done. It is necessary to make an organisation function effectively.

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Power comes from 5 sources:

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Legitimate power- the status/position of the person within the organisation.

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Expert power- a result of the person's skills and expertise.

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Referent power- the individual's characteristics, personality, charisma, ability to inspire other people.

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Reward power- ability to offer rewards or compensation.

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Coercive power- actions or words of the manager, ability to withdraw rewards or impost punishments.

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Different sources will be used in different situations- for example, coercive and reward power may be used in emergency situations or where there is a deadline.

Management as negotiating and bargaining

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Negotiating or bargaining becomes necessary within organisations because employee goals, as well as the goals of other stakeholders, are sometimes in conflict with management goals.

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Managers should seek a win-win solution for stakeholders- agreements or solutions are mutually beneficial and satisfying; all parties feel good about the decision.

Structures as coalitions

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A coalition is two or more people who combine their power to push or gain support for their ideas.

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Most organisations have two distinct groups- those in power and those out of power, as well as those who want to get in power. If people cannot achieve their goal individually they will form coalitions- strength in numbers.

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For every organisation there is a formal aspect and an even larger informal aspect.

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Formal organisation:

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mission, vision, goals and objectives

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business plan

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span of control

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hierarchical levels

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structured lines of communication

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specific job descriptions

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operating policies

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control measures

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channels of authority

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Informal organisation:

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relationships between managers and subordinates

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individual hopes and aspirations

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personal ideas regarding the organisation

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perceptions of trust, honesty and ethics

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needs of individuals

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group feelings and action

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friendships and networking

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interpersonal relationships

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changing coalitions

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power plays and politicking

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influential employees and managers

Stakeholder view

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A manager adopting a political perspective will view the success of the business as a balance between competing stakeholder demands- his/her role involves monitoring changes within stakeholder expectations.

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A stakeholder audit involves identifying all the parties that could be affected by the business's performance and decisions.

2.5: Strengths and weaknesses of the classical, behavioural and political approaches

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See textbook pp66-67

2.6: Systems and contingency theories of management

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Systems theory is based on the idea that businesses can be viewed as systems- sets of interrelated parts that operate as a whole in order to achieve a common goal.

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The systems management approach views all organisations as an integrated process where all the individual parts contribute to the whole. Each individual is autonomous but also interdependent.

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Organisations are made up of these main components:

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inputs- human, financial, material, equipment and informational resources

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transformational processes- managerial and technological processes of the organisation which convert the inputs into a finished product

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outputs- the products, as well as other outcomes produced by the organisation

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feedback- information about how well the organisation has performed in relation to its stated goals

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Characteristics of the systems approach:

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commitment to a shared purpose and direction, support by common values

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empathy and sensitivity toward the needs of all members within the group

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cooperative interaction between all groups within the organisation

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an emphasis on the need for openness to information, teamwork across the functions, integrated systems and responsiveness to changing market conditions.

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Contingency theory stresses the need for flexibility and adaptation of management practices and ideas to suit changing circumstances.

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Managers should be flexible and adaptive, taking the best out of each theory to suit their needs and situation.

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The ten commandments of the modern manager:

  1. Share your vision with all relevant stakeholders

  2. Manage the relationships and the coalitions, not the employees

  3. Manage your own emotions and help others in the business to maintain an emotional balance

  4. Learn to thrive on diversity not conformity

  5. Lead, rather than simply managing, by inspiring trust and motivation

  6. Cultivate the ability to adapt to changing circumstances

  7. Learn how to access and use appropriate information and manage their knowledge effectively

  8. De aware of how developments in technology can improve your effectiveness and efficiency

  9. Recognise and use the experiences and expertise of all employees

  10. Encourage ethical behaviour in order to promote pride and commitment in all employees.

2.7: Summary and comparison of management theories

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See textbook pp.71-72

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