DE MARKETING VAN LUIHEID, onderzoek door Michiel Bles, cultuursociologie Universiteit van Amsterdam

<body> <script type="text/javascript"> //OwnerIQ var __oiq_pct = 50; if( __oiq_pct>=100 || Math.floor(Math.random()*100/(100-__oiq_pct)) > 0 ) { var _oiqq = _oiqq || []; _oiqq.push(['oiq_addPageBrand','Lycos']); _oiqq.push(['oiq_addPageCat','Internet > Websites']); _oiqq.push(['oiq_addPageLifecycle','Intend']); _oiqq.push(['oiq_doTag']); (function() { var oiq = document.createElement('script'); oiq.type = 'text/javascript'; oiq.async = true; oiq.src = document.location.protocol + '//px.owneriq.net/stas/s/lycosn.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(oiq, s); })(); } /////// Google Analytics var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-21402695-21']); _gaq.push(['_setDomainName', 'angelfire.com']); _gaq.push(['_setCustomVar', 1, 'member_name', 'mb2/onderzoek', 3]); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); ////// Lycos Initialization ///////////////////// var lycos_ad = Array(); var lycos_search_query = ""; var lycos_onload_timer; var cm_role = "live"; var cm_host = "angelfire.lycos.com"; var cm_taxid = "/memberembedded"; var angelfire_member_name = "mb2/onderzoek"; var angelfire_member_page = "mb2/onderzoek/index.html"; var angelfire_ratings_hash = "1732349773:3b83f0c6ae536e6860f94e6f993d7f3f"; var lycos_ad_category = {"dmoz":"health\/addictions","ontarget":"&CAT=health&L2CAT=diseases%20and%20conditions&L3CAT=substance%20abuse","find_what":"amsterdam"}; var lycos_ad_remote_addr = "209.202.244.9"; var lycos_ad_www_server = "www.angelfire.lycos.com"; var edit_site_url = "www.angelfire.lycos.com/landing/landing.tmpl?utm_source=house&utm_medium=landingpage&utm_campaign=toolbarlink"; </script> <script type="text/javascript" src="https://scripts.lycos.com/catman/init.js"></script> <script type='text/javascript'> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; (function() { var gads = document.createElement('script'); gads.async = true; gads.type = 'text/javascript'; var useSSL = 'https:' == document.location.protocol; gads.src = (useSSL ? 'https:' : 'http:') + '//www.googletagservices.com/tag/js/gpt.js'; var node = document.getElementsByTagName('script')[0]; node.parentNode.insertBefore(gads, node); })(); </script> <script type='text/javascript'> googletag.cmd.push(function() { googletag.defineSlot('/95963596/ANG_300x250_dfp', [300, 250], 'div-gpt-ad-1450207484070-0').addService(googletag.pubads()); googletag.enableServices(); }); </script> <script type='text/javascript'> googletag.cmd.push(function() { googletag.defineSlot('/95963596/ANG_above_728x90_dfp', [728, 90], 'div-gpt-ad-1450207484070-1').addService(googletag.pubads()); googletag.enableServices(); }); </script> <script type='text/javascript'> googletag.cmd.push(function() { googletag.defineSlot('/95963596/ANG_below_728X90_dfp', [728, 90], 'div-gpt-ad-1450207484070-2').addService(googletag.pubads()); googletag.enableServices(); }); </script> <script type="text/javascript"> (function(isV) { if (!isV) { return; } //this.lycos_search_query = lycos_get_search_referrer(); var adMgr = new AdManager(); var lycos_prod_set = adMgr.chooseProductSet(); var slots = ["leaderboard", "leaderboard2", "toolbar_image", "toolbar_text", "smallbox", "top_promo", "footer2","slider"]; var adCat = this.lycos_ad_category; adMgr.setForcedParam('page', (adCat && adCat.dmoz) ? adCat.dmoz : 'member'); if (this.lycos_search_query) { adMgr.setForcedParam("keyword", this.lycos_search_query); } else if (adCat && adCat.find_what) { adMgr.setForcedParam('keyword', adCat.find_what); } for (var s in slots) { var slot = slots[s]; if (adMgr.isSlotAvailable(slot)) { this.lycos_ad[slot] = adMgr.getSlot(slot); } } adMgr.renderHeader(); adMgr.renderFooter(); }((function() { var w = 0, h = 0, minimumThreshold = 300; if (top == self) { return true; } if (typeof(window.innerWidth) == 'number' ) { w = window.innerWidth; h = window.innerHeight; } else if (document.documentElement && (document.documentElement.clientWidth || document.documentElement.clientHeight)) { w = document.documentElement.clientWidth; h = document.documentElement.clientHeight; } else if (document.body && (document.body.clientWidth || document.body.clientHeight)) { w = document.body.clientWidth; h = document.body.clientHeight; } return ((w > minimumThreshold) && (h > minimumThreshold)); }()))); window.onload = function() { var f = document.getElementById("lycosFooterAd"); var b = document.getElementsByTagName("body")[0]; b.appendChild(f); f.style.display = "block"; document.getElementById('lycosFooterAdiFrame').src = '/adm/ad/footerAd.iframe.html'; // Slider Injection (function() { var e = document.createElement('iframe'); e.style.border = '0'; e.style.margin = 0; e.style.display = 'block'; e.style.cssFloat = 'right'; e.style.height = '254px'; e.style.overflow = 'hidden'; e.style.padding = 0; e.style.width = '300px'; })(); // Bottom Ad Injection ( function() { var b = document.getElementsByTagName("body")[0]; var iif = document.createElement('iframe'); iif.style.border = '0'; iif.style.margin = 0; iif.style.display = 'block'; iif.style.cssFloat = 'right'; iif.style.height = '254px'; iif.style.overflow = 'hidden'; iif.style.padding = 0; iif.style.width = '300px'; iif.src = '/adm/ad/injectAd.iframe.html'; var cdiv = document.createElement('div'); cdiv.style = "width:300px;margin:10px auto;"; cdiv.appendChild( iif ); if( b ) { b.insertBefore(cdiv, b.lastChild); } })(); } </script> <style> #body .adCenterClass { margin:0 auto; display:block !important; overflow:hidden; width:100%; } #body .adCenterClass #ad_container { display:block !important; float:left; width:728px; } @media (min-width: 768px) {  #body .adCenterClass #ad_container { width: calc(100% - 372px); } } @media (min-width: 1110px) {  #body .adCenterClass #ad_container { width: calc(100% - 372px); } } </style> <div style="background:#abe6f6; border-bottom:1px solid #507a87; position:relative; z-index:9999999"> <div class="adCenterClass"> <a href="https://www.angelfire.lycos.com/" title="Angelfire.com: build your free website today!" style="display:block; float:left; width:186px; border:0"> <img src="/adm/ad/angelfire-freeAd.jpg" alt="Site hosted by Angelfire.com: Build your free website today!" style="display:block; border:0" /> </a> <div id="ad_container"> <script type="text/javascript">document.write(lycos_ad['leaderboard']);</script> </div> </div> </div>  <script type="text/javascript">document.write(lycos_ad['slider']);</script> <div id="lycosFooterAd" style="background:#abe6f6; border-top:1px solid #507a87; clear:both; display:none; position:relative; z-index:9999999"> <div class="adCenterClass" style="display:block!important; overflow:hidden; width:936px;"> <div id="aflinksholder" style="float:left; width:186px;"> <a href="https://www.angelfire.lycos.com/" title="Angelfire.com: build your free website today!" style="display:block; border:0"> <img src="/adm/ad/angelfire-freeAd2.jpg" alt="Site hosted by Angelfire.com: Build your free website today!" style="display:block; border:0" /> </a> </div> <iframe id="lycosFooterAdiFrame" style="border:0; display:block; float:left; height:96px; overflow:hidden; padding:0; width:750px"></iframe> </div> </div>  <script data-cfasync="false" language="javascript" async src="//udmserve.net/udm/img.fetch?sid=17754;tid=1;dt=6;"></script> 

DE MARKETING VAN LUIHEID

Welkom op de onderzoekswebsite van Michiel Bles. Op deze site vind je de scriptie die ik geschreven heb ter afronding van mijn studie Cultuursociologie aan de Universiteit van Amsterdam, getiteld 'De Marketing van Luiheid'

TECHNISCHE SPECIFICATIES

Om deze site goed te kunnen bekijken, moeten de lettertypes 'Book Antiqua' en 'Century Gothic' geïnstalleerd zijn op je computer (standaard bij de meeste Windows-versies). Deze site bevat tevens CSS-elementen. Oude browsers als Netscape Navigator 4 en Internet Explorer 3 kunnen enkele van deze elementen niet goed weergeven.

Ik raad je aan de banners te minimaliseren en niet te deleten, aangezien ze dan bij het openen van elke nieuwe pagina opnieuw verschijnen.

OPEN DE SCRIPTIE

Klik hier om de scriptie te openen. Deze link is te openen met een doorgestuurd wachtwoord. Ben je niet in het bezit van dit wachtwoord, mail dan naar lestblessed at yahoo punt com.

COPYRIGHT

Copyright, Michiel Bles, Universiteit van Amsterdam, Amsterdam, 2002

Niets uit deze uitgave mag worden verveelvoudigd, opgeslagen in een geautomatiseerd gegevensbestand, of openbaar gemaakt, in enige vorm of op enige wijze, hetzij elektronisch, mechanisch, door middel van druk, microfilm of op welke andere wijze dan ook, zonder voorafgaande toestemming van de auteur.