Season 5, Episode 4



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SURVIVOR
REVIEW

RETURNS NEXT
WEEK!

Trail Mix to Gold
by Andy Zarowny, 3/21/06

We begin the show with the final moments of last week's episode, when Trump
fires Theresa of Gold Rush.  His reasons were she showed poor judgment in not
bringing Charmaine back to the boardroom, as she was responsible for the awful
comedian, and Trump didn't care for Theresa's overall concept.  We then watch
as Lenny and Tarek (is he a Vulcan?) return to the loft.  Gold Rush is having a
late dinner, so it's up to Brent of Synergy to greet the boardroom survivors.  When
asked why Theresa was canned, the first response was that she failed to bring
back Charmaine.  This sends Charmaine into a tizz, and she retreats to her bed
for a good cry. 

All are gathered the next morning in the lobby of Trump Towers where King
Donald, Princess Ivanka, and Viceroy George greet our hapless job-seekers.  Two
execs from the Post cereal company are in tow as Trump explains how America
spends 6 billion a year on cereal.  The assignment this episode is to create bill-
boards for Post's latest cereal creation, Grape Nuts Trail Mix Crunch.  Charmaine
steps up to be Project Manager for Gold Rush, to redeem herself, and Tammy
is PM for Synergy. 

Trump's message of golden wisdom for the week is Keep It Simple, Stupid!  He
explains that in advertising, you only have the attention of the consumer for a
brief moment, so your message must be concise, to the point, and a grabber!

Synergy begins it's skull session with devising a theme for their billboard.  Brent
suggests a diet/weight-loss theme, but this is shot down by Tammy.  She wants
something more original.  They settle on a 'next-generation' theme of a father and
daughter sharing a bowl of cereal.  Brent volunteers to do the presentation, since
being an attorney, he regularly engages in public speaking.  Tammy shoots down
that idea and opts instead for Sean and herself to do the presenting.  She argues
that Brent's appearance is not the image they want to convey for their theme.  He
is naturally pissed off with this decision.  Even Princess Ivanka is incredulous
with Synergy's scheme to sideline Brent.

Over at Gold Rush, several boxes of the new cereal are consumed.  Bryce hits on
the idea of an image of a person chugging down a stream of cereal from a raised
box.  Charmaine is satisfied and the team then breaks down the various tasks
for each to do.  Viceroy George is impressed with Charmaine's management skill.

Both teams send members out to the street in search of models for their ads. 
Sean recruits a young lady to portray the daughter, Allie finds a 44 year old man
to be the father.  Tarek of Gold Rush finds their model, a young lady with a girl-
next-door look, almost immediately.  He offers her $200 and a free sports outfit.
Amazingly, she accepts.  As photos are being taken, other team members work
on the actual design and layout of the ads.  Andrea takes the point for Synergy's
ad, with Brent standing behind her offering suggestions every ten seconds.  He
is miffed that no one is accepting him or his ideas.  Both photo shoots go well
and the two teams wrap up the designs of their billboards.  When seeing their
photos and the ad, Bryce begins to back-peddle, telling Charmaine that they
should scrap the whole plan and just go with a picture of several empty boxes.
Charmaine is irked by this and decides to go with what they have.

As dawn approaches, Gold Rush once again earns the Early Bird Award for get-
ting out the door by 6:30AM.  Synergy is almost ready by 7AM except for Brent.
He insists on ironing his pants and scampers about getting dressed.  Andrea
calls him out for his tardiness.  They argue and trade insults.  Andrea comes out
on top, slamming Brent for making $50,000 a year whereas she is worth millions.

The scene shifts to corporate HQ for Post as the Trump-copter arrives carrying
Donald.  Both teams are assembled as well as Princess Ivanka, Viceroy George,
and the two Post execs.  Both banners are unfurled.  Donald thinks both look
good and then questions each on their concepts.  Gold Rush explains that theirs
is focused on the image of an attractive, health-conscious woman, excited to be
'guzzling' the new cereal.  Donald asks them why they have a baby carriage in
their midst?  Charmaine answers that it is to signify the new member of the Post
cereal family as she hands out birth-announced cards to everyone.  Tammy then
explains Synergy's concept of a father and daughter sharing the new cereal.  That
there is now, FINALLY, a cereal for everyone!  Donald asks about the man in the
ad, if he's the girl's boyfriend?  Tammy replies that he is her father.  Donald does
not think the guy is old enough.  Synergy then attempts to move on to their slide
presentation.  Sean begins with his script, but blows it completely.  After a few
minutes of stuttering and fumbles, Trump cuts him off.  Trump then turns to the
Post execs for their opinion.  They prefer Gold Rush's ad, as it is cleaner, simpler,
with less word and more image.  They explain that someone would have to be
stuck in traffic to read all the busy text of Synergy's ad.  Donald agrees and Gold
Rush is declared the victor.  For their reward, Gold Rush earns a cooking lesson
with Chef Jean George, who owns several restaurants, including one in Trump
International Hotel.  Synergy must appear in the boardroom tonight, where some-
one WILL BE FIRED!

Gold Rush arrives at Trump International and meets Chef Jean George.  He quick-
ly puts them to work doing various things in his kitchen.  The highlight of all of
this is when Lenny insists on adding his own signature to a dish with an extra
garnish of cayenne pepper.  They sit and dine with Chef Jean as he tells them all
how successful he is.  Back at the loft, Synergy starts sharpening their knives.
Sean, Allie and Roxanne share a hug in Sean's bed as they consider how much
of today's defeat was their fault.  Tammy and Andrea discuss their strategy on
how to shift the emphasis as to why they loss to why Brent needs to go.  Brent
tells Lenny and Tarek that he's not worried about the boardroom.  Save him his
place for dinner because he WILL BE BACK!

At the boardroom, Viceroy George is the first to dissect  Synergy's loss with the
overly complicated ad.  Drivers will only see the billboard for a few seconds at
most, so the message must be very simple and striking.  Trump says that he liked
both ads though he agrees that Gold Rush's was better and more practical.  He
starts going around the table getting opinions on Tammy's leadership for the task.
Everyone sings her praises, everyone except for Brent.  He attacks her for not
allowing him to do the presentation and for just stinking in general.  Trump buys
Tammy's explanation for why she chose Sean to do the presentation over Brent,
and acknowledges that Sean did a lousy job.  Trump takes Brent to task for not
understanding how important appearance is in presenting certain products. 
Brent continues to be aggressive as Andrea and other members attack him on his
inability to work with them as a team player, and for his overall boorish behavior.
Princess Ivanka throws in her kiss of death, telling Brent that he could have been
critical of Tammy's leadership in a more professional manner than offending her
personally.  The Donald has heard enough.  He ends all debate and tells Brent that
he's been a disruptive influence from Day One.  He also takes Brent to task on his
attack on Andrea, and reminds Brent that she has earned a lot of money on her
own, which is Donald's way of keeping score.   Trump doesn't want to waste
anymore time with conferences and bringing people back in for more discussion.
He fires Brent on the spot!  The rest of Synergy smirks in glee.  Brent is humiliated
one last time as he exits the building and boards the waiting cab.  He rails and
rants about how stupid his team mates are and hopes they all get fired.    Back
at the boardroom, Trump is satisfied with his decision.  Ivanka and George agree.

SPOILERS:  Next week, The Apprentices take to the sea, planning a promotion
for a cruise liner.  Tensions run high and personalities conflict as the clock is
ticking.  They must complete their task in a few hours as the ship is setting sail.

Sir Linksalot
The Apprentice