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To Order books or resources go to THE CENTER FOR MEDIA LITERACYs
Go to WIINDMILL PRESS PUBLISHING (Canadian publisher of media books and resources)
Written by industry veteran James B. Twitchell, this is a fascinating look into the world of advertising and its strategic marketing practices, pulling the curtain on how agencies create the thousands of ads children and adults see each day. Filled with nearly 20 illustrated examples.
a video by Jason Simon
Expose your students to the marketing strategies behind television advertising. This best-selling video provides a timeless, unique approach to analyzing commercials by presenting six TV ads shown in slow motion while a narrator reads the "production notes"--memos sent from the ad agency to the production company prior to filming. Also useful for analyzing the portrayals of Hispanics, women and girls, African Americans/Canadians and teens. A must have for media educators!
by Quentin J. Schultz
A team of youth culture experts explore the roots of today's music-based culture and the birth of the first all-commercial channel: MTV. A provocative and compelling study by a veteran teacher of media and popular culture at Calvin College.
