Determined
to teach the joy of Drinking
Interesting
Beer Facts: A link
coming soon...for now, bear with the poor formatting
Colonel Sanders has his own beer in Japan.
Kentucky Fried Chicken restaurants sell Harvester
beer, brewed under contract by Pacific Western
Brewing in British Columbia.
In 1946, draft beer accounted for 33 percent of
all beer consumed in Canada. Over the next 30
years, it dropped by a third to 11 percent. Draft
consumption began to improve by the mid-1980s
with the introduction of the new microbrewery
specialty brews on tap.
Canadian beer holds the dubious distinction of
being the third most heavily taxed in the world.
Only Finland and Norway are levied more on the
retail price of their beer, while American brews
are ranked second lowest.
The Frontenac Breweries in Montreal were the
forerunners of incentive beer marketing. In 1914,
they advertised "Hundreds of $1 and $5 cash
coupons had been placed under the caps of
Frontenac beer." It was an instant success
and Molson charged them with unfair trade
practices.
To reduce byproducts of the brewing process going
to the landfill, outdated beer is fed to cattle.
Cows don't absorb the alcohol. Their stomach
metabolizes the booze while ingesting the protein.
The animals can handle about 60 bottles a day.
The first beer price war in Canada took place in
1925. Molson and National Breweries each offered
ten cents off a dozen bottles -- a considerable
cut when a dozen quarts cost $1.05 and twelve
pints were 70 cents.
In a dispute over who is the country's oldest
brewer, the U.S. trademark court ruled against
Molson's claim. As a result, D.G. Yuengling ; Son
uses the slogan "America's oldest brewery"
while Molson bills itself as "North
America's oldest brewery."
In 1996, cease and desist letters were sent by
Moosehead Breweries to several upstart U.S.
microbreweries who were marketing brews called
Moose Drool, Moose Juice and Stoopid Moose.
Clearly an infringement on the proud Moosehead
trademark.
Borealis Iceberg Beer is believed to be the first
beer brewed from iceberg snow. The first batch
was launched in May of 1998 by Fog City Brewing,
conveniently located in St. John's, Newfoundland.
The Colonel Belcher Hospital in Calgary, Alberta,
boasts a pub where veterans in long-term care can
enjoy a pint. Residents are allowed two drinks
daily while their guests are restricted to just
one.
In the 1930s, when alcohol advertising was
banned, a lager beer brewed in Hamilton, Ontario,
became well known for its catchy slogan: "Spell
it backwards." The name of the brew was
Regal - spell it backwards.
In 1997, nearly 100 years after the legendary
Klondike Gold Rush began, the Chilcoot Brewing Co.
Ltd. began producing the first beer since
Prohibition. The micro, now known as Yukon
Brewing, currently produces 9,000 hl a year.
In the early 1970s, the O'Keefe Breweries' logo
depicted a knight in armor. When his advertising
agency was pitching the account, legendary
president Harry "Red" Foster clad
himself in armor and galloped into the boardroom
on horseback. The brass was impressed and Foster
won the business. Allen Sneath has earned his
beerologist stripes. As an ad agency creative
director, he developed some of the Canadian beer
industry's most memorable ads, he was a founding
partner in the Algonquin Brewery, and his book,
"Brewed in Canada,' is the definitive
history of Canada's 300-year-old brewing industry.
|
