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DENORMALIZATION
CAN KILL YOU

THIS SMOKER
CAN'T TELL YOU ABOUT IT

HE'S ALREADY DEAD


THEY TOLD HIM
HE WOULD COPE
EVEN BETTER
AFTER HE QUIT
THEY LIED



SOME ANTI-SMOKING GROUPS SAY THEIR PROPAGANDA ANNOYS PEOPLE. WE SAY IT KILLS.

THE GROUP WITH THE FASTEST RISING SUICIDE RATE IN CANADA IS MALE BABYBOOMERS

THE GROUP WITH THE LARGEST NUMBER OF EX-SMOKERS IN CANADA IS MALE BABYBOOMERS

IT'S NO COINCIDENCE


ARE YOU A TARGET?


DEFEND YOURSELF!---Stop The Health Fanatics