Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Much more than just an online version of your local Sainsbury's, the Sainsbury's Online Store is a one-stop shop for just about anything you can think of, including all the latest electrical appliances, and even Sainsbury's insurance and credit cards.

Here are just some of the great products and services you'll find at the new Sainsbury's UK website:

Food & drink: * Buy Groceries * Recipes & tips * Food ideas * Drinks guides
Home & garden: * Cookware * Tableware * Home electrical * Furniture * Storage & shelving * Home accessories * Home furnishings * Bedding * Lighting * Curtains & blinds * Bathroom accessories * Bathroom fixtures & fittings * Laundry * DIY * Car care * Garden Products
Technology: * Sound & vision * Computing & gaming * Cameras & camcorders * Phones & accessories * Sat nav & In-car entertainment
Appliances: A massive range of high-quality kitchen appliances from brands including Bosch, AEG, Zanussi, Electrolux, Hotpoint, Smeg, NEFF and Indesit.
Toys & games: * Action figures & playsets * Toy vehicles * Construction * Dolls & playsets * Animal playsets * Soft toys * Baby & pre-school toys * Creative & learning * Pretend play * Bikes, scooters & ride ons * Outdoor toys * Games & puzzles * Electronic toys * Musical toys

... and much more besides, including a great selection of health-inducing sports and fitness equipment in Sainsbury's online Sport & Leisure section.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Prolux White 4 Fold Shower Screen
The Prolux White 4 Fold Shower Screen is all you need to turn your bath into a shower cubicle. The screen is manufactured from high quality glass with white painted aluminium fittings and frames. Ideal for any bathroom, the rectangular screen can be fitted easily to the bathroom wall beside the shower to keep water in the bath where it belongs, and then folded back against the wall to save space. The pack includes all fittings and instructions. Elegant and functional, the screen will complement any bathroo

Sylvanian Families Village Gift Shop
Mother Rabbit Butterglove runs the Sylvanian Village Gift Shop, where Brother Beagle loves to shop! The set comes with mother Butterglove Rabbit and brother Beagle Dog figures, plus over 35 gift shop accessories including merchandise. Suitable for ages four and up.

Police Bike
The Kids@Play Police Bike, a children's ride-on battery powered bike, is a ton of fun! Kids will have no trouble with the easy to use forward and reverse controls and foot-operated accelerator. The sturdily constructed body is bright white, with Metropolitan Police detail that they'll love. The bike runs off a 6V rechargeable battery and comes with a UK charger and mains adaptor. The large seating area is comfortable and the big, chunky wheels offer a smooth, stable ride. Full safety instructions and an op

Ross TV Sky Remote
Simplify your TV viewing by using one remote control for your satellite box and television. This Sky remote is ideal as either a replacement for a lost or broken remote or if you want to reduce the number of remotes that live behind your sofa cushions. Please note, this remote is only compatible with Sky and not Sky Plus.

Verbatim 4GB High-Speed USB Drive
The Verbatim 4GB High-Speed USB Drive is a simple, no-fuss 4GB USB drive with high speed USB 2.0 transfers. Simply plug it into your computer, and it will be ready to go. The device is made of a sturdy blue plastic, and has a retractable press and slide design to protect the USB plug when it's not in use, which also means no lost caps. It has a blue LED light that shows when transfers are active. The drive also has loop to attach to a lanyard for more regular use. The USB drive is compatible with Windows

Gallery Classic Ornate Mantle Mirror Black
This mirror features a traditional baroque solid wood frame finished in black with bevelled glass. Can be hung either portrait or landscape style and wall fixings are included so its ready to be mounted immediately. The Gallery mirror collection is influenced by the modern home, and is full of versatile pieces that suit any type of room or décor. Each product is created in world-class manufacturing facilities giving you the confidence that you're buying quality home accessories. All frames are hand finish

Netgear Wall Plugged Ethernet Bridge XE102
The Netgear Wall Plugged Ethernet Bridge XE102 uses your existing electrical wiring to give your whole household access to your Cable/DSL connection. Quick and easy to install, the bridge plugs directly into a wall outlet, reducing clutter and saving valuable space. It is equipped with a 10BASE-T Ethernet port and a 14 Mbps powerline port, has easy to read icon LEDs and protects your network communications. The package also contains an Ethernet adapter, installation guide, Ethernet cable, resource CD and w

Tu Acacia Wood Salt & Pepper Set
These Tu acacia wood salt and pepper mills add a touch of style - not to mention flavour - to any dining table. The internal grinding mechanism (operated by twisting the head) mills the condiments directly at your table for the freshest and most piquant flavour possible. The handsome wooden casing suggests a country kitchen decor theme with its natural and organic appearance. Want coarser salt for margaritas or very fine pepper for a sauce? Just adjust the knob on the grinding mechanism to change the grind

Tu Toilet Roll and Brush Holder
Store your toilet rolls neatly with this all-in-one toilet roll and brush holder. With a chrome finish, a base measuring just 21cm square and at 76cm tall, it's compact enough for even the smallest bathroom.

Duracell Active Charge Rechargeable AAA Batteries 4 Pack
These NiMH rechargeable batteries are ideal for high drain devices such as digital cameras. They retain their charge for much longer than other rechargeable batteries and come ready-charged. They can be recharged 100s of times.

Tu Under Sink Caddy
This very attractive Tu Under Sink Caddy is the perfect storage unit for a smallish bathroom. With a chrome finish frame and integrated towel rail, it's guaranteed to complement just about any bathroom décor. Use the caddy to store cosmetics, toothbrushes, electric shavers or anything else you need kept to hand in the bathroom. It's freestanding and small enough to fit under the sink, yet provides plenty of storage space.

Tu Foil Cutter
This plain black foil cutter is easy to use and adjusts to fit most wine bottle necks.

Panasonic DMP-BD60 Blu-ray Player
The Panasonic Blu-ray player is a high class product, delivering cutting-edge image quality and a full array of features all packed into a classy, modern looking box. Blu-ray players are the next generation of video technology, offering stunning HD video. Movies on Blu-ray Discs contain up to four times the resolution of DVDs for incredible clarity and stunning audio quality. If you have an HDTV, a Blu-ray player is the next logical step to watching movies in all their glory. This player from Panasonic ha

Tu Projection Alarm Clock
Sainsbury's has designed this digital alarm clock that projects the time against the wall using a red LED, so making the time readable at a glance. An alarm with a snooze option will ensure you won't be late for school, work or play while a calendar and indoor thermometer are practical extras. A manual focus option is available so that the projection remains crisp and clear. Requires 1 x AA battery, which is included in the pack.

Duracell Ultra M3 D Batteries Pack of 2
Duracell D2 Ultra are non-rechargeable batteries designed to be long-lasting in all common electronic devices. Each battery comes with an inbuilt power checker so that you know how much energy remains.

In the Night Garden Makka Pakka Bath Toy
There's plenty of bath time fun to be had with the In the Night Garden Makka Pakka Bath Toy. Everybody knows how much Makka Pakka loves to clean, and now you can take him into the bath with you! Fill him with water and turn him upside down for a fabulous Night Garden shower, or fill his Uff Uff bellows for squirty fun! Based on the character from the hit children's television show, the Makka Pakka bath toy is a bath time delight - and, like the character himself, it teaches children about the importance of

Cole and Mason Salt and Pepper Set
Ideal for use in the kitchen or on the dining table to deliver the freshest ground pepper and sea salt with a fully adjustable mechanism for a fine or coarse grind. Lifetime guarantee for the mechanism.

Philips 6517 Satinelle Ice Epilator and Ladyshave
This epilator uses the soothing properties of ice to make your hair removal more comfortable and easy. The patented ice-head follows every curve of your body. The epilator is rechargeable, so you don't have to plug it in. The washable head makes it hygienic and easy to clean. The double ultrasonic massage rollers on this Philips Satinelle Epilator ease the sensation of epilating for use on legs, underarms and your bikini line. The curved epilator head with hypo-allergenic ceramic discs grab the shortest ha

Le Creuset Rectangular Roasting Tray Volcanic 19cm
This small Le Creuset Rectangular Roasting Tray forms part of the durable Le Creuset stoneware range. Ideal for roasting, baking and marinating for one or two people or for serving side dishes. Coated in volcanic orange enamel to resist chipping, scratching and cracking, this versatile dish can travel happily between microwave, grill, oven and freezer. This dish has two sure grip handles and is dishwasher safe.

Tu Pillowcase Non-iron Pair Cream
These convenient non-iron pillowcases in cream are attractive and simple. Great value for money, the polycotton blend has a 180 thread-count for comfort and longevity. The pillowcases measure 70cm x 50cm. Machine wash at 40°C

Mesh Office Chair
The Mesh Chair is a compact office chair offering comfort, flexibility and functionality. The black faux leather seat cradles your body weight and contours to your body, while plastic arms offer support to elbows and forearms. The mesh fabric back is breathable and will take the weight of your back. Wheels make for easy manoeuvrability and the adjustable seat allows you to sit at the correct height for your desk. A 360 degree rotation means you can quickly spin round to the printer or for a chat without t

Jungle In My Pocket Bear Hut
Black Bear Mum Bonnie and her 3 cubs Dawn, Timmy and Junior are the newest family to move into the Jungle. They've found a really cute Bear Hut to call home! Lift up the roof to reveal a funky bedroom where all the family sleep! A warm welcome and roaring fire greet you through the bright pink front door. Dawn, Timmy and Junior take it in turns to sit by the window at lunchtime and enjoy the Jungle view! The Jungle In My Pocket Bear Hut Playset includes the Black Bear family - exclusive to this playset. T

Canon Powershot A480 10 Megapixel Black Digital Camera
The Canon Powershot A480 10 Megapixel Silver Digital Camera is an affordable entry-level compact camera with a high resolution 10 megapixel sensor - enough to print results up to A3 size and beyond. This model features a slick, black colour scheme with chrome detailing. The 3.3x zoom lens (37mm - 122mm equivalent) gives you a great range. While lacking some of the bells and whistles of more complex models, this stripped-down compact camera offers you everything you need to take great still images, while a r

Remington Cordless Bikini Trimmer
The showerproof, battery operated Remington Cordless Bikini Trimmer is perfect for trimming unwanted hair. It comes with a miniscreen shaver to smooth areas, while the trimmer cuts at 5 different lengths, easily adjustable by a thumb operated wheel. There's also a precision trimmer for fine trimming work. Being showerproof, it's washable. Also included is a zipper storage pouch. Comes with a 2 year guarantee.

HP 364 Magenta Ink Cartridge
The HP 364 Magenta Ink Cartridge is compatible with any Hewlett Packard printer that takes an HP 364 ink cartridge - HP Photosmart B8550/C53244/C5380/C63244/C6380/D5460. It is suitable for use with photo paper. Hewlett Packard will recycle your used ink cartridges free of charge. Visit the Hewlett Packard website for details.

Masterplug Basic Extension Lead 8m
This 8m extension cable gives you two extra sockets exactly where you need them.

Apple iPod Shuffle 1GB Blue
The ingenious iPod Shuffle is not like most MP3 players. For the music lover who likes a surprise, the Shuffle takes a random selection of music from the user's computer and plays it randomly when you press play. The 1GB model has room for around 240 songs and at a tiny 4.12 x 2.73cm, is ideal for listening when jogging, commuting or at the gym and the useful in-built clip keeps it attached securely to clothing.

Wireless Cable/DSL Router
With a Wireless G Router as the central connection point for your network, your computers can share files, printers, hard drives and - via a DSL modem - broadband access to the internet. With installed security, the router protects your connected computers from unwanted intruders. You can add up to 32 computers to your network with additional desktop and notebook adapters.

Sylvanian Families Garden Barbeque Set
Father Cat Maurice Chantilly is famous for his barbecue parties and marvellous hospitality. The food is always delicious and plentiful. The set contains one Maurice Chantilly figure, two chairs, one table, one parasol, one barbecue, cooking tools, food, plates and glasses. Suitable for ages four and up.

Easy Karaoke VKG8 Girls Night In
Beat the recession by organising a fun karaoke night in with the girls! The Easy Karaoke VKG8 Girls Night In is a karaoke machine that you can use in your own living room - it plugs easily into your TV and/or sound system, running off their speakers for loads of fun. The set includes a pink and white CG+G (compact disc + graphics) karaoke player with all the leads you'll need to set it up (phono out and video out), a pink microphone and a disc compilation of the backing tracks for a variety of current and