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Melbourne. Bayside
Leader Leader Newspapers circulates over 1.3 million newspapers throughout Melbourne every week, reaching more than 1.8 million readers. So whether you want mass coverage, defined geographical areas or a demographically defined target market, your leading local newspapers in Melbourne can help. Bayside Leader Postcodes: 3185, 3186, 3187, 3188, 3189, 3190, 3191, 3192, 3193. Area profile: Situated only ten kilometres from Melbourne's centre, Brighton and Sandringham overlook Port Phillip Bay and are among Melbourne's most beautiful bayside suburbs. Houses along the Esplanade command magnificent views of the bay and equally magnificent price tags. Beautiful beaches allow locals and visitors alike to enjoy a wide range of water sports and recreation throughout the year. The entire area is part of the Melbourne sand belt and contains such magnificent golf courses as Royal Melbourne and Victoria. There is little manufacturing in the area and local employment tends to be with either retail or other service industries. Each suburb has its own strip shopping centre -- The Concourse at Beaumaris, Black Rock, Sandringham, Hampton Street, Hampton and Bay Street, Brighton being some of the best known. This is perhaps Melbourne's most affluent area where the average weekly household income is within the range of $1,000-$1,199 compared to the Melbourne median which sits within $800-$999. The area has 22,964 Managers and Administrators, Professionals and Associate Professionals and 17,157 residents are tertiary qualified. The population of 84,097 people has a median age of 40 years (well above the Melbourne average of 35) with 42,288 (50%) people being over 40 years of age. The total number of employed persons within the distribution area of the Bayside Leader is 39,405 with 18,504 being women. The Bayside Leader covers the entire council area of the Bayside City Council and is delivered to 38,734 homes and businesses. CAB Audit Report, March 2003 Berwick/Pakenham Leader Postcodes: 3177, 3802, 3803, 3804, 3805, 3806, 3807, 3809, 3810, 3976. Area profile: Berwick Leader is distributed 40 kilometres southeast of Melbourne. Berwick is a rapidly developing residential area, enjoying one of the swiftest growth rates of any district in Australia. The area has a population of 132,080 people. Seventy-three per cent are under 45 years of age. There are 60,778 people employed in the area including 26,763 (44%) women. 91% of the 43,107 private occupied dwellings in the area are separate houses and 33,161 (77%) are owned or are under purchase. Brimbank Leader Postcodes: 3012, 3019, 3020, 3021, 3022, 3023, 3033, 3036, 3037, 3038, 3042, 3043. Area profile: Brimbank is an area characterised by a wide variety of cultures as well as a mixture of residential housing. New housing estate areas have created a stark contrast to some of the older and less affluent areas, and are typically suburban. Nearly half of the resident population (49%) was born outside Australia. A relatively young population has been attracted to the area by strong residential and retail development that is occurring in the dynamic western suburbs. The Brimbank Leader circulates 60,753 copies every week to homes and businesses in the area, covering a population of around 175,722. The median age for the area is 32 years with 69% of all people aged under 45 years and 21,339 families have children under the age of 15. The number of employed persons within the area is 70,066 people, including 30,073 (43%) women. The median weekly household income sits as in between $800-$999. CAB Audit Report, March 2003 Caulfield Glen Eire/Port Phillip Glen Eira
Leader Postcodes: 3004, 3006, 3161, 3162, 3163, 3182, 3183, 3184, 3185, 3205, 3206, 3207. Distribution: Caulfield has Melbourne's highest concentration of people of the Jewish faith and tends to have somewhat higher real estate values than St Kilda although, as a Bayside suburb, the waterfront areas of St Kilda command high prices. St Kilda has a cosmopolitan atmosphere in Fitzroy Street and surrounds, and Acland Street has great shopping and weekend markets. The bayside views, eateries, and seaside walkways attract Melbournians and tourists alike. South and Port Melbourne are undergoing a metamorphosis with the South Bank complex and many inner city residential developments attracting younger professionals. As a result there are many new retail shops and services finding the area attractive. The total number of employed persons within the area is 81,667 and there are 39,188 residents who are tertiary qualified. 22,248 people are employed in Clerical Sales and Service roles with 47,893 employed as Managers and Administrators, Professionals and Associate Professionals. The median weekly household income is within the range of $800-$999. Many of the residents are retirees and 32,628 (21%) of all people are aged over 55 years. The median age for the area is 35 years. Cranbourne Leader Postcodes: 3912, 3975, 3976, 3977, 3978, 3980. Area profile: Located some 40 kilometres southeast of Melbourne and beside Westernport Bay, Cranbourne is one of the fastest growing areas in Australia. It is an area of young families starting to buy their own homes -- mostly for the first time -- and with substantial mortgages. Cranbourne, once a rural town and gateway to Gippsland, is now a rapidly growing outer suburb. 74% of the 56,931 population is under 45 years old and 27% are under 15 years old. Small wonder that 8,009 families have children under the age of 15 years. There are 25,998 employed people, which include 5,769 Managers and Administrators, Professionals and Associate Professionals. Tradespeople, Production and Transport workers and Labourers make up the largest group with 11,867 people. The median weekly household income is in the range of $800-$999. Due to limited availability of public transport there are over 19,000 motor vehicles in the area and 11,167 households have two or more cars. Diamond Valley Leader Postcodes: 3082, 3083, 3087, 3088, 3089, 3090, 3091, 3093, 3094, 3095, 3096, 3097, 3099, 3113, 3752, 3754, 3757, 3759, 3760, 3761, 3763. National Winner: Best Suburban Newspaper 1994 & 1995. Area Profile: The Shire of Nillumbik lies twenty kilometres northeast of Melbourne. It is an area, which has enjoyed massive development over recent years as young couples opted to combine the leafy environment with close proximity to commercial centres. Diamond Valley Leader also partially covers the city of Banyule, in the southern part of its circulation including Greensborough as the area's main retail centre. The entire area is characterised by strong community involvement and a very keen interest in environmental issues. There are many historic pioneer cottages in Eltham, and the famous Montsalvat, with its Gothic architecture, has been a home and haven for artists since the 1930's. In the Diamond Valley Leader distribution area there are 111,117 residents. Of the 37,514 private occupied dwellings, 34,017 are separate houses and 83% are owned or under purchases. The total number of employed persons is 57,675. This includes 24,440 (42%) Managers and Administrators, Professionals and Associate Professionals. 32% are Service, Sales or Clerical people and 23% are Tradespeople, Production and Transport Workers, Labourers and Related Workers. The median weekly household income is between $1,000-$1,199. 67% of the residents are under 45 years of age with a median age of 34 years. There are 13,480 families with children under the age of 15 years. Manningham Leader Postcodes: 3105, 3106, 3107, 3108, 3109, 3111, 3113, 3114, 3115, 3132, 3134. Area profile: The city of Manningham is twelve kilometres east of Melbourne, and is covered entirely by the circulation of the Doncaster Templestowe News. The dominant landmark is Westfield Shoppingtown, a major regional shopping centre. Doncaster, Bulleen and Templestowe boast beautiful homes, up-market cars and all the trimmings of success in business. Skirting the Yarra River in the north, many areas such as Warrandyte and Park Orchards have retained a semi-rural atmosphere and display strong environmental concerns. Housing within the area is typically large and spacious separate homes (88%) with 81% of the 37,115 occupied private dwellings either owned or under purchase. There are 52,443 employed people, including a high percentage (49%) of Managers and Administrators, Professionals and Associate Professionals. Not surprisingly 20% of the population are university qualified. The median age in the Manningham Leader area is 38 years old, with a median weekly household income of between $1,000-$1,999. There are 10,860 families with children under 15 years and there are 24,309 households with 2 or more motor vehicles. Frankston Standard/Hastings
Leader Postcodes: 3198, 3199, 3200, 3201, 3910, 3911, 3912, 3913, 3915, 3918, 3919, 3920. Area profile: Frankston is a bayside suburb 40 kilometres southeast of Melbourne. With strong commercial and industrial development, it has become a regional centre for the Mornington Peninsula as well as the local area. Many shoppers from other suburbs make regular visits to stores that can't be found further south, or in the course of their employment. The population of 138,252 occupy 51,421 private dwellings – most of them separate houses (85%) and 72% are fully owned or being purchased. Frankston is a young area where 66% of the residents are under 45 years, and 36% are below 25 years. The median age is 34 years as compared to Melbourne's 35 years. It is therefore not surprising that there are 16,634 families with children under 15 years. Frankston has 62,359 employed persons, of which 22,857 (37%) are Tradespeople, Production and Transport Workers and Labourers and Related Workers. The weekly household income sits between $700-$799. The Frankston Standard has been the area's leading local newspaper since 1889. Free Press Leader Postcodes: 3156, 3158, 3159, 3160, 3766, 3767, 3781, 3782, 3783, 3786, 3787, 3788, 3789, 3791, 3792, 3793. Area profile: Sherbrooke sits atop the Dandenong Ranges 35 kilometres east of Melbourne. It is an area of great scenic beauty with little commercial or industrial development. The ranges are stunningly beautiful throughout the whole year, especially during autumn and spring. Thousands of tourists visit the ranges each month and enjoy a meal or a tea break at the many restaurants along the main roads. There are many farms producing a range of products from flowers to beef cattle. The area is also famous for Puffing Billy, the restored steam train that takes visitors through the spectacular forests in the area and to Emerald Lake. This popular tourist area is also developing a strong bed and breakfast trade to cater to Melbournians escaping the city. The Free Press area is home to 47,415 people living in 16,405 occupied private dwellings. In the area, the median weekly household income is between $800-$999. Most residents are young families who have chosen this particular area because of its natural environment and uncrowded conditions. The median age is 34 years compared to Melbourne's 35 years, and 6,063 families have children under the age of 15 years. The younger population is reflected by the fact that 68% of the population is under 45 years. The total number of employed persons is 23,601 people and there are 9,656 Managers and Administrators, Professionals and Associate Professionals. There is also a lot of Tradespeople, Production and Transport Workers and Related Workers (6,910) attracted by the area's rural nature and the machinery it requires. Heidelberg Leader Postcodes: 3079, 3081, 3084, 3085. Area profile: Heidelberg is situated ten kilometres northeast of Melbourne, in the local government area of Banyule. It is an established area with a history stretching back to Melbourne's first expansion across the Yarra River. Set on rolling tree-lined hills, the area tends to have an even distribution of every demographic profile across the entire population. Strip shopping centres provide the main local retail demands. The median age of the 61,266 population is 37 years. There are 27,531 employed people with 10,522 university qualified residing in the area. The work force is slightly biased toward White Collar Workers but there is a significant proportion of Blue Collar Workers particularly in the northern and western parts of the paper area. The median weekly household income is within the range of $800-$999. Of the 23,272 occupied private dwellings 77% are separate houses and 69% are owned or under purchase. There are 8,500 households with one car and 11,114 with two or more. Hume Leader Postcodes: 3043, 3044, 3046, 3047, 3048, 3049, 3059, 3061, 3064. Area profile: The Hume Leader services an extremely varied area, in terms of demographic characteristics. For example, Greenvale, with its million dollar houses is a newer addition to the traditionally blue collar area of Broadmeadows. There are five regional shopping complexes or districts – Craigieburn Plaza, Glenroy Business District, Broadmeadows Town Centre, Gladstone Park & Meadow Heights - all have a wide range of stores to satisfy the needs of the population's wide ranging socio-economic levels. Approximately 132,637 people live within the Hume Leader distribution area and separate houses account for a staggering 88% of the 43,041 occupied private dwellings. 16,918 families have children under the age of 15. The median age for the area is 32 years, and the median weekly household income is within the range of $700-$799. Knox Leader Postcodes: 3152, 3153, 3154, 3155, 3156, 3178, 3179, 3180. Area profile: The City of Knox lies 25 kilometres east of Melbourne at the foot of the Dandenong Ranges. The area is characterised by younger couples with young families, an attractive house, two cars and a relatively high median weekly household income of between $800-$999. Retail activity centres around the massive Knox City shopping complex, the Stud Park Shopping Centre and the strip shopping centres in Boronia, Ferntree Gully, Mountain Gate and Bayswater. A lot of light industry exists throughout the area. The Outer Eastern College of TAFE is also located in the circulation area. While there are large tracts of industrial and commercial areas as well as residential, the blend is such that the overall impression is that of a well-heeled and vibrant suburb. There are 48,226 private occupied dwellings, 89% of which are separate houses and 80% of dwellings are owned or under purchase. 13,742 households have one car and 30,154 have two or more. Lilydale & Yarra Valley Leader Distribution: Chirnside Park, Coldstream, East Seville, Healesville, Kalorama, Kilsyth, Launching Place, Lilydale, Millgrove, Monbulk, Montrose, Mooroolbark, Mount Dandenong, Mount Evelyn, Narbethong, Olinda, Powelltown, Seville, Silvan, Tarrawarra, Wandin, Wandin North, Warburton, Wesburn, Woori Yallock, Yarra Glen, Yarra Junction, Yellingbo, Yering. Postcodes: 3116, 3137, 3138, 3139, 3140, 3765, 3766, 3770, 3775, 3777, 3778, 3788, 3793, 3795, 3796, 3797, 3799. Area profile: The Shire of Yarra Ranges covers a vast outer suburban and rural area 35 kilometres east of Melbourne. It is an area, which has enjoyed massive development over recent years as young couples opt to combine affordable housing, the rural environment and close proximity to industrial and commercial centres. The Yarra Valley is famous for its vineyards and its horse breeding and claims to have more horses per capita than any other area in the world. Pretty country towns with teahouses and antique markets are dotted throughout the outer part of the distribution area, whilst the inner area is more suburban in nature. Swinburne University of Technology has a campus in Lilydale. The population density is highest in the suburban fringe mostly in new housing estate areas such as Mooroolbark and Chirnside Park. The major shopping centre is Chirnside Park whilst Lilydale, the major town, maintains its rural feel. Further east, throughout the Yarra Valley, the once smaller country towns are expanding with suburbs of their own. The population of 100,676 is characteristically young with 67% under the age of 45 years, and 37% under the age of 25 years, with the median age being 34 years. 12,141 families have children under the age of 15 years. The work force consists of 48,254 people including 15,247 (32%) Managers and Administrators, Professionals and Associate Professionals. All occupations are well represented giving the overall area both white and blue-collar characteristics, with the median weekly household income falling in the range of $800-$999. Maroondah Leader Postcodes: 3134, 3135, 3136, 3137, 3153. Area profile: The Maroondah Council area is approximately 25 kilometres east of Melbourne. It is characteristic of eastern suburbs in that the population is young, educated and earning above average incomes. It is a residential area with pockets of light industry scattered across its 61 square kilometres. The major regional shopping centre is the Eastland complex on the Maroondah Highway. The Mail totally covers the Maroondah City Council area. Of the 96,461 people living in the area, 68% are under 45 years and the median age is 35 years. There are 35,974 private occupied dwellings. These are mostly separate houses (81%) with a small number (2,190) of flats, units and apartments. 76% of all dwellings are owned or under purchase. The total number of employed persons is 47,672 which includes 15,727 Sales, Service and Clerical workers, 12,866 Tradespeople, Labourers and Transport workers, and 18,275 Managers and Administrators, Professionals and Associate Professionals Melbourne/Yarra Leader Postcodes: 3000, 3002, 3031, 3051, 3052, 3053, 3054, 3065, 3066, 3067, 3068, 3078, 3121. Area profile: The inner suburbs, which border the Central Business District, are among the most colourful in Melbourne. The restaurants and cafes of Carlton, Fitzroy and Richmond are world famous, while arts and cultural festivals draw crowds from all over Melbourne. Similarly, Richmond and Abbotsford offer a diverse range of Asian food, entertainment and shopping along Victoria Street. Richmond is known as the Warehouse Shopping Capital of Australia, with many trendy factory outlets offering a huge selection of clothing, footwear, household items and manchester. As with many other inner suburbs, the area is undergoing radical change as young professional and para professionals take up residence. Traditionally a lower socio-economic area, Melbourne Yarra Leader's distribution area is constantly evolving into one of affluence and trendy lifestyles. The 100,091 residents occupy 41,798 private dwellings, and 38% of these are owned or under purchase, with 21,212 being rented. This reflects the high level of renting residents from Melbourne University in the area and many students living near by. The total number of employed persons is 49,488 and there are 27,432 residents in the area who are university qualified. The largest occupational classification is that of Managers and Administrators, Professionals and Associate Professionals (60%). The median weekly household income for the area is within the range of $800-$999, with the median age being 31 years. Melton/Moorabool Leader Postcodes: 3023, 3037, 3335, 3337, 3338, 3340, 3342, 3427, 3458 Area profile: Melton is Melbourne's most rapidly developing community. Located only 50 minutes from the CBD, Melton Shire residents are able to enjoy relaxed rural living whilst still being located in convenient proximity to a metropolitan city. The fact that an international airport is only 25 minutes traveling time from Melton is a great boon to the food and thoroughbred industries. These industries rely upon the freshness of their products or minimal disturbance to valuable livestock. Bacchus Marsh is situated in a fertile valley, near the junction of the Lerderderg and Werribee rivers. Located some 60kms from Melbourne, the area boasts a mix of 19th and 20th century architecture whilst incorporating a recently completed modern shopping complex. Within the Melton/Moorabool Leader distribution area, 71,712 residents occupy 23,681 private dwellings, with 6,889 households owning one motor vehicle and 14,633 owning two or more. With 40,324 people below the age of 35, it is little wonder then that the average age is 31 years. Trades people and Intermediate Clerical, Sales and Service Workers make up a large portion of the total 32,611 employed persons, with 4,984 and 5,948 persons respectively. Moonee Valley Leader Postcodes: 3031, 3032, 3033, 3034, 3039, 3040, 3041, 3042, 3051. Area profile: A solid middle class and mostly residential area, the area is famous for Moonee Valley Racecourse, Maribyrnong River and Australia's own Mega Star and gladioli expert, Dame Edna Everage. Essendon is often referred to as the Toorak of the North. Six out of ten local residents read the Moonee Valley Gazette. Major retail centres of Puckle Street, Highpoint, Airport West, Milleara, Niddrie and Moonee Ponds Market compete for the patronage of the population of 121,229 people. Housing is a mixture of characteristics. Of the 48,525 occupied private dwellings in the Moonee Valley Leader distribution area, 62% are separate houses and 21% are flats, units or apartments. The median weekly household income for the area is within the range of $800-$999 and there are 18,614 residents with tertiary qualifications. Moonee Valley has 11,400 families with children under the age of 15, and median resident age of 35 years, with 64% of the population being below 45 years of age. Moorabbin Glen Eira/Moorabbin Kingston
Leaderr Postcodes: 3165, 3167, 3169, 3172, 3189, 3190, 3192, 3194, 3202, 3204. Area profile: Moorabbin is situated 15 kilometres southeast of Melbourne. It is home to Moorabbin Airport (one of the busiest in the world) and the massive Westfield Southland shopping centre. Moorabbin contains a mixture of commercial outlets, office complexes and large tracts of industrial estates. The population of 90,142 people resides in 34,610 private occupied dwellings of which 27,782 are separate houses. Flats, units and apartments, represent 7% of total dwellings. 76% of all households are owned or under purchase. 61% of the population is under 45 years of age, with the median age being 38 years and 37% of the people below the age of 30 years. The 42,591 employed persons represent a relatively even mixture of all occupational classifications, and there are 11,601 people in the area who are tertiary qualified. There are 9,366 families with children under the age of 15 years, and there are 34,672 motor vehicles in the area, with 12,586 households owning one car. The median weekly household income is between $800-$999. The Moorabbin/Moorabbin Kingston Leader covers parts of the new councils of Glen Eira, Kingston and Bayside, the former Moorabbin council area. Mordialloc Chelsea Leader Postcodes: 3194, 3195, 3196, 3197 Area Profile: Mordialloc and Chelsea are bayside suburbs approximately 25 kilometres from the heart of Melbourne. Both are older, well established predominantly residential suburbs with easy access to employment and retail centres via the Nepean Highway. Both suburbs boast wonderful beaches, which attract thousands of people every time Melbourne's temperature soars. 72% of the 68,078 residents are Australian born and live in 28,075 private occupied dwellings which are predominantly separate houses or semi-detached villa units. There are 32,862 people employed in the area, with 12,741 Managers and Administrators, Professionals and Associate Professionals. A further 10,636 are in Sales, Service or Clerical positions, and 8,820 are Tradespeople, Production or Transport workers, or Labourers and Related Workers. The median weekly household income is between $800-$999, and the median age for the area is 37 years as compared to the Melbourne median of 35 years. Moreland Leader Postcodes: 3044, 3046, 3055, 3056, 3057, 3058, 3060 Area profile: The Moreland Leader has a readership of 70,000*. Major landmarks of the area include the former Pentridge Gaol, Coburg Lake and the historic Coburg Football Ground. The area prides itself on its blend of cultures and religions. The largest ethnic communities are Italian (9%), Greek (4%), Asian (4%) and Lebanese (2%). The area has 101,437 residents and home ownership is important to them, as 62% of the 40,936 who occupy private dwellings own or are purchasing. Most homes are separate houses (68%). The 43,809 employed persons include 10,998 (25%) Tradespeople, Labourers, Production and Transport Workers, and other Related Workers. There are also 18,614 (42%) Mangers and Administrators, Professionals and Associate Professionals. The median weekly household income is within the range of $700-$799. The area is slightly older with the median age being 35 years, and Sydney Road with its many and varied shops is the major retail centre and is a colourful testament to the blending of many cultures. Roy Morgan Research, June 2003 * Estimate based on readership of former Brunswick Moreland Leader, Coburg Moreland Leader and Moreland Leader papers. Mornington Peninsula
Leader Postcodes: 3926, 3930, 3931, 3934, 3936, 3937, 3938, 3939, 3940, 3941, 3942, 3943, 3944 Area profile: The Mornington Peninsula separates Port Phillip and Western Port bays some 50 kilometres south of Melbourne. A very popular seaside destination for many holidaymakers, the area's permanent population tends to inhabit the coastal fringes leaving the bulk of the Peninsula as large tracts of farmland dotted by relatively few villages. Spectacular rural and coastal landscapes, a plethora of golf courses, a growing wine industry, and tourist attractions such as the chairlift at Arthur's Seat, with amazing views across the bay, and the Ashcombe Maze at Shoreham all make the Peninsula attractive to tourists. The largest industry is thoroughbred racehorse breeding and training. Large National Parks, excellent surf beaches, boat harbours, numerous historic buildings, racecourses plus a large variety of cafes, restaurants, art galleries and antique shops make the Peninsula an excellent place to live and visit. The Peninsula offers a wide variety of quality boutiques from Mt Eliza to Mornington and down to Rosebud and Sorrento, where residents and visitors can shop in a relaxed and friendly atmosphere. The median age for the whole area is 41 years and the age distribution is very even with 35% of the population under 30 years, 26% between 30 and 49 years, and 26% over 60 years. 9,594 families have children under 15 years, and the median weekly household income is between $600-$699. Northcote Leader Postcodes: 3068, 3070, 3071, 3078 Area Profile : The Northcote Leader circulates some five kilometres northeast of the Central Business District. While predominantly a working class area, there are some exceptionally affluent areas particularly along the Merri Creek and Yarra River, which form two borders of the City of Darebin. The 44,615 residents occupy 19,395 private occupied dwellings, which tend to fall into separate house (60%) or flat, units, or apartments (28%) classifications. Only 57% of all dwellings are either owned outright or currently under purchase. Greece (7%) Italy (5%) and Asia (4%) are the most common countries of birth other than Australia. 37% of people are aged below 30 years and the median age for the area is 35 years. The total number of employed persons is 21,589, and of these 49% are women. The median weekly household income is between $800-$999. The young band of professional workers and the relatively high proportion of rental houses suggests the area is currently undergoing a regeneration as young, well educated people discover the areas easy access to the city and other popular strips in Collingwood and Fitzroy. Oakleigh Monash/Springvale Dandenong
Leader Postcodes: 3148, 3166, 3167, 3168, 3169, 3171, 3172, 3173, 3174, 3175 Area Profile: Oakleigh, Springvale and Dandenong are working class family areas in Melbourne's southeast. Industrial complexes and large office blocks provide local employment for many of the 71,770 employed persons, which include 30,545 Tradespeople, Production and Transport Workers, and Labourers and Related Workers. The Princess Highway (Dandenong Road) serves as the main arterial road for travel to the major shopping centres of Chadstone and Dandenong or to the industrial plants further south on the outskirts of Dandenong. Recent years have seen a marked change in the ethnic mix of the area. An explosive increase in the Asian population has seen Springvale and environs grow to one of the largest Vietnamese centres in Victoria. There are 11,572 people or 6% of the population of Vietnamese descent, with 20,657 people or 11% of Asian descent. Southern Europeans form 9% (15,766) of the community. The median age for the area is 35 years and 64% of all people are aged below 45 years. The population of 181,606 people occupies 63,916 private dwellings, with 72% of these being separate houses, and 16% being flats, units and apartments. 27,411 (43%) dwellings are fully owned, with 12,665 (20%) being purchased. The median weekly household income is within the range of $700-$799. Preston Leader Postcodes: 3072, 3073, 3083 Area Profile: Preston is a northern suburb of Melbourne and a well-established blue-collar area. The majority of the 79,233 residents are Australian born (59%). The largest ethnic community is predominantly Southern European (16%) and they have provided a great deal of colour to the area. There are 29,767 occupied private dwellings in the Preston Leader area, mostly separate houses but with a significant number (15%) of flats, units and apartments. Of the 30,006 work force, 36% are Tradespeople, Production and Transport Workers, Labourers and Related Workers. Women make up 45% of all employed persons. 11,796 households have a motor vehicle, with 8,147 owning two. The major landmarks of the area are the massive Northland Shopping Centre, the former P.A.N.C.H. Hospital and the cosmopolitan Preston Market. Progress Leader Postcodes: 3101, 3102, 3103, 3104, 3122, 3123, 3124, 3126, 3127, 3146, 3147 Area Profile: Situated some ten kilometres east of Melbourne, this paper area has many fine homes and a wide variety of retail stores targeting the upper-middle and high income-earning residents. Throughout the region, tree-lined avenues, large gardens and parks abound. Real estate values consistently rank among Melbourne's highest, and residents are conservative and house proud. Progress Press delivers to the affluent homeowner, the renovator and redecorator, and the devoted gardener. Progress Leader serves, amongst others, the suburbs of Camberwell, Hawthorn, Balwyn, Surrey Hills, Kew, Mont Albert and Glen Iris. Progress Leader is delivered to more than 68,000 homes and businesses throughout the whole Boroondara Council area and parts of the Whitehorse Council area. Traditionally regarded as having an older population, this area now has a median age of 37 years and 61% of the residents are under 45 years of age. University qualifications are held by 32% of all residents. Managers and Administrators, Professionals and Associate Professionals represent 62% of all employed persons and the median weekly household income sits between $1,000-$1,199. CAB Audit Report, March 2003 Stonnington Leader Postcodes: 3141, 3142, 3143, 3144, 3145, 3146, 3148, 3181. Area Profile: Throughout the Stonnington area there are many famous non-government schools including Melbourne Grammar, St Catherine's and Lauriston and the legendary suburbs of Toorak and South Yarra. This is the home of the Melbourne Establishment. It is one of the most affluent areas of Melbourne and with its centre located just five kilometres from the city, Prahran especially, is a popular address for many CBD workers, young professionals and students. Of the 42,662 private occupied dwellings, a relatively low 50% are owned or under purchase - a reflection of both the high cost of houses and the availability of rental accommodation. While there are dozens of million-dollar houses in the area, 45% of households are flats, units or apartments. The population of 94,029 has a median age of 35 years and the total number of employed persons in the area is 48,678. Stonnington has a very high number (30,405) of Managers and Administrators, Professionals and Associate Professionals. Household income distribution is relatively evenly spread across all levels and the median weekly household income sits as in between $1,000-$1,199. There are over 42,000 motor vehicles in the Stonnington Leader area although 15% of all households have no car – a reflection of the ease of using public transport to get to the many strip shopping centres and places of work. The area is criss-crossed with tram networks, delivering shoppers and restaurant patrons to Chapel Street, Toorak Road, and trendy South Yarra. High Street Armadale is famous as an antique and arts trading area, whilst the area is well serviced with up market shopping centres like Chadstone, Malvern Central, the Jam Factory, Pran Central, and Como Shopping Centre. Strip shopping centres are also well patroned and include High Street Armadale, Glenferrie Road, Malvern, and of course the absolutely fabulous Chapel Street and Toorak Road strips. Sunbury/Macedon Ranges Leader Postcodes: 3337, 3427, 3428, 3429, 3430, 3431, 3434, 3435, 3437, 3440, 3441, 3442, 3443, 3444, 3446. Area profile: Sunbury's rapidly growing population prides itself on living close to the city and its benefits while retaining a relaxed, semi-rural lifestyle. Fast freeways link the areas many commuters with jobs in Melbourne's Central Business District, only 45 minutes away. Motor vehicles play an essential part in residents' lives. The Macedon area is popular with affluent hobby farmers and the environmentally aware who blend the idealistic country lifestyle with commercial reality by commuting to the city or Melbourne's northern suburbs each day. Further to the north is Kyneton, a major rural area. The Regional circulates around 25,233 copies every week in home and business delivery, and bulk drops to outer lying parts of the circulation area. Home ownership is an achievable dream for many young families- 80% of all occupied private dwellings are either owned or currently under purchase. The median weekly household income is within the range of $800-$999. The population within the Regional's distribution area might be characterised as young families. The median age is 34 years, 68% of the 68,047 total population are under the age of 45 years and 38% are under 25 years. It is therefore hardly surprising that there are 8,799 families with children under the age of 15 years. CAB Audit Report, March 2003 Waverley Leader Postcodes: 3125, 3147, 3148, 3149, 3150, 3168, 3170 Area profile: Waverley is situated twenty kilometres east of Melbourne and is one of the most affluent of the outer eastern suburbs. The area is characterised by young, well-educated couples and older couples with no children at home, an attractive house, two cars and a substantial disposable income. The median weekly household income in the area is within the range of $1,000-$1,999 compared to the Melbourne median of $800-$999. There are a number of very strong retail strip shopping centres and major shopping centres such as The Glen, Waverley Gardens and Brandon Park. Waverley is also the home of Monash University. The Waverley Leader area has 114,991 people with a median age of 39 years. There are 31,190 residents (27%) aged 45 to 64 years and 16,904 residents (15%), aged 15 to 24 years. Most residents are Australian born (69,727 people) although there are a small number of residents born in England (4%), Southern Europe (5%) and Asian countries (12%). Whitehorse Leader Postcodes: 3125, 3127, 3128, 3129, 3130, 3131, 3132, 3133, 3151 Area profile: The City of Whitehorse is 15 kilometres east of Melbourne. It is mainly residential with pockets of light industry and three major regional shopping centres. The population is predominantly Australian born or from other English-speaking countries, although recent years have seen an increase in Asian settlement to 8% of the population. The impact of these cultures is most evident in the Box Hill shopping precinct where there are many colourful Asian restaurants, supermarkets and other shops. There are 63,511 copies of the Whitehorse Leader is delivered to homes and businesses in the distribution area, which falls inside the City of Whitehorse. Homes are mostly separate houses but there are a significant percentage of townhouses, flats, units and apartments, presently accounting for 22% of the 54,509 occupied households. The median age for the area is 37 years, with 13,691 families having children under the age of 15. The median weekly household income for the Whitehorse Leader distribution area is in the range of $800-$999. CAB Audit Report, March 2003 Whittlesea Leader Postcodes: 3064, 3074, 3075, 3076, 3082, 3083, 3750, 3752, 3754, 3757, 3763 Area profile: Situated on Melbourne's northern fringe, the city of Whittlesea is one of Melbourne's most vigorous growth centres. New housing estates and the civic needs of the population are changing this once rural area into suburban development. The northern part of the circulation area is largely rural, whilst the southern part contains a concentration of younger families that are typical of developing suburbs. A total of 112,577 people live within the distribution area of the Whittlesea Leader. They are predominantly young families with children under the age of 15. A whopping 70% of the population is under the age of 45 years and 46% are aged under 30 years with a median age of 32. Separate houses account for 92% of the 35,083 occupied private dwellings and 21,349 women form 44% of the total number of employed persons. The median weekly household income for the area sits in the range of $800-$999. The population and housing growth within the area offers enormous potential for all types of goods and services -- particularly those relating to the home and younger families. PROOFS AND ADVERTISING COPY The Copy Centre For after-hours delivery, please ring bell or drop parcel in box at the front door of the main reception. ADVERTISING & EDITORIAL REGIONAL CONTACTS INNER EAST STONNINGTON LEADER WHITEHORSE LEADER DIAMOND VALLEY LEADER MANNINGHAM LEADER WHITTLESEA LEADER OUTER EAST NORTH WEST HUME LEADER MOONEE VALLEY LEADER MELTON/MOORABOOL LEADER NORTHCOTE LEADER PRESTON LEADER MELBOURNE/YARRA LEADER BAYSIDE LEADER
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