Grapette
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Since 1939
| Introduced in Camden, Arkansas in 1939,
Grapette was created by B. T. Fooks and a group of
employees at his bottling plant. Although a late
introduction in comparison to so many other sodas,
Grapette was an instant success. Other soft drinks were
produced by the company in the 40s. These included:
Orangette, Lemonette, Botl-O, Sunburst and White Cap.
Grapette introduced a glass syrup bottle in the late 40s.
The containers were shaped like clowns, elephants and
cats. They could be used as penny banks, when empty of
the syrup. The concentrated syrup could be mixed at home
and came in eight flavors. The product sold through the
early 60s. The company recruited several popular artists in its advertising campaign. A few of these were pin-up artists, such as Pearl Frush and Zoe Mozert. Others included El Gilchrist and L. M. Simpson. The artwork was used in magazines, newspapers, trolley signs, calendars, posters, outdoor signs, etc. By the mid-50s, Grapette was selling in the top list of soft drinks in America. The bottling companies covered most of the country. Mr. Cola was introduced in 1962 to compete with Coca-Cola and in 1963 Lymette was created to compete with 7UP. The two most popular advertising slogans were "Close to Nature", which lasted through 1972, and "Thirsty or Not". The Grapette Company was sold to Rheingold Corp in 1972. The Monarch Company from Atlanta GA, bought Grapette in 1979 and still owns domestic rights to Grapette. Grapette has gained attention among collectors because of a boom in soft drink collectibles. There are hundreds of items for the collector to search out: lighters, key chains, pencils, matchbooks, cups, hats, bottles, signs, clocks, calendars, mirrors, drink boxes, picnic chests, neon and original artwork, etc. Original bottles were 6oz. Click HERE for more detailed information on Grapette. Grapette
can be found at The
Soda Shop, Grapette Distributor : Bradonvical, Inc -
DixieToyz - Beverage Division
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