For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

Much more than simply just another toy store, ELC UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC produce some of the most fun and creative toys that you can buy. When you shop online at ELC you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC is lots of fun - and you're sure to want to go back again and again!

Spin & Squirt Water Wheel, at Early Learning Center
With 4 spinning sea creatures and 2 squirty penguins. Attaches to the bath with suction pads.

Teaching Watch Boy, at Early Learning Centre
Learn to tell the time with this funky watch.

In the Night Garden Story Box, at The Early Learning Centre
Collect all the main characters from In the Night Garden with this great gift pack. Includes Blanket Time Igglepiggle, Makka Pakka, Upsy Daisy and the Tombliboos.

Christmas Sponge Painting, at ELC
Sponge paining kit containing festive shaped sponges and seasonal coloured paint.

Baby IQ Baby's 1st Word DVD, at Early Learning Centre
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Komodo Dragon, at Early Learning Center
Komodo dragon

Car Transporter, at Early Learning Centre
Six sporty new cars ready to be delivered by this double-decker lorry.

Mermaid Wonderworld, at The Early Learning Center
Wonderful underwater kingdom for the mermaids to play in. With coral to swim around, shells to sit on, friendly sea creatures to talk to and a glowing palace.

Old Macdonald'S Soundtracks Game, at The Early Learning Centre
The listen and match sing along game for 1 - 2 players. Encourages listening, concentration and matching.

Pots & Pans, at The Early Learning Center
Prepare gourmet dishes with this realistic set of pots and pans. Includes a wok, frying pan, large saucepan with lid and small saucepan with lid.

Sticky Dartboard, at Early Learning Centre
Velcro dartboard with clear numbers and 2 sets of 3 darts.

Motorbike, at Early Learning Centre
Features racer-like styling with wide wheels for easy balance & easy grip handles help your toddler steer.

Predator Adventure, at The Early Learning Centre
Dive the sub to the depths then net or grapple with the beasts. Get the diver out for hand-to-tentacle combat.

Blue CD Box, at The Early Learning Center
Super-stylish CD carry case for up to 12 CDs.

Scales, at Early Learning Center
Scales to weigh goods in the shop, or ingredients for play cooking.

Remote Control Tarantula, at The Early Learning Centre
This Remote Control Tarantula is so life-like it’s frightening. Covered all over with fine, furry fibres and with eight independently moving legs, he scuttles around just like a real spider. <br><br>With multi-directional control, he’s certainly a nippy little creature, and can even spin on its eight furry independently moving legs. He can scurry across any smooth surface inside or out, with a range of up to eight metres. <br><br>Most importantly, he’s great for scaring family and friends – you have been warned.<br><br>26cm in diameter

Castle Base Mat, at ELC.co.uk
The perfect setting for the castle, with surrounding moat.

Apron Small - Flowers, at Early Learning Centre
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Small (L35cm, W94cm)

Walkie Talkie, at The Early Learning Centre
Chat between rooms with real walkie talkies.Requires 2 x 9V batteries

Pirate Pip Float Tube, at Early Learning Centre
Inflatable fun in thewater with Pirate Pip and Maisy Mermaid

Cheetah Cub, at Early Learning Centre
Plastic Cheetah Cub

Super Scribbler - Pink, at ELC.co.uk
Scribbler with 3-in-1 pattern roller, 4 stampers, mechanical wiper, pen and tray.

Santa Fe Loco Train, at Early Learning Center
Choo-choo! Your own 6V battery powered locomotive to drive, complete with realistic train sounds. Single forward speed, runs on smooth surfaces or tracks. Includes 12 curved pieces of track to make a circle. Max speed 1.5mph. Battery and charger included.

Cleaning Set, at The Early Learning Center
Four-piece set: broom, mop, dustpan and brush.

Rock 'N' Roll Shape Sorter, at Early Learning Centre
Sort the 4 shapes and watch it light up and make wacky sounds. Plays funky music too.

Blossom Farm Pogo Puppy's Piano, at Early Learning Center
This light-up piano encourages your baby to kick and explore. When your baby presses a textured key they're rewarded with lights and a choice of melody, piano or animal sounds. With straps for attaching to the cot and machine washable fabric.

Magic Easy Painters, at Early Learning Center
Four easy painters plus a 'magic' one that changes the colour of the others when you paint over them.

Dressing Table, at Early Learning Center
Pretty dressing table with 3 drawers, lights, mirror, stool, battery- operatedhairdryer and accessories. Plays 8 melodies. Requires 6xAA batteries.

Light & Sound Farm Tractor, at Early Learning Centre
Put in a driver to hearphrases and press the button for engine noises. Load up the trailer with the animals and drive them round the farm.

Password Journal, at Early Learning Centre
Opens only to your voice. Once inside use your voice to control the date, timeand alarm. Use the UV pen and light to keep all your secrets safe and if anintruder tries to access your journal the intruder alarm will sound. Requires 3x AAA Batteries (Not Included).

At the ELC Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC, UK:

ELC Home Page Charlie Cook'S Favourite BookPainting StationBosch WorkbenchCut &Amp; Play CakeInflatable Jet BackpackDinosaur Playset (1)3 Colour LanternFairy Girl ScooterCella Accessory MachineStep By Step MusicWalrusBoil &Amp; Pour KettlePrimrose &Amp; Violets CottageNatural Artist Recycled Colouring Paper1st Trainer SwimseatDoctor'S Outfit With StethoscopePets 6 In A Box PuzzleVideo JournalThomas &Amp; Friends Jeremy &Amp; The Airfield SetMy First Stroller PinkCut &Amp; Play PizzaTp Wooden TowerSmiley ShakerPlay Chairs - BlueBaby Iq Colours DvdThomas &Amp; Friends - Henry The Green EngineOllie OctopusFisher Price Kid Tough Fp3 Player - PinkTractor PuzzleMy First Doll - Pink