All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the Early Learning Centre shopping experience online too, at Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing Early Learning Centre to buy toys and games. See for yourself what Early Learning Centre has to offer, at Early Learning Centre website.

Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Talking Flash Cards, at Early Learning Center
Easy-to-use interactive electronic game. Your child can plug in a card, answer simple visual questions and enjoy pressing the buttons to hear words and sounds.

Inflatable Road Playmat, at The Early Learning Center
Just like a reallandscape, this mat has blow-up buildings, trees and lots of other town features

Pirate In Row Boat, at The Early Learning Center
Pirate, row boat, oars and treasure chest.

University of Cambridge Chemistry Lab, at The Early Learning Center
Budding scientists will delight in this fully equipped Chemistry Lab. Including over 22 chemicals and an array of essential apparatus, there’s everything needed to carry out over 100 exciting experiments, all designed and safety tested by a leading Chemist.<br><br>Clear step-by-step instructions guide your child through each experiment, encouraging them to observe what happens and make their own deductions before checking the results at the back of the booklet.<br><br>The projects gradually increase in difficulty so your child gets a real sense of progress. Each shows that chemistry is not only fascinating but lots of fun too. Your child can try their hand at making invisible inks, growing crystals, and even turning clear liquids bright blue – it’s magic. <br><br>All experiments are safety tested but should be completed under adult supervision.Some experiments will require additional readily available materials.

Kool Kats Craft Kit, at ELC
These three furry, feline friends are just waiting to be painted, pampered and preened. Using the coloured pens, glitter and self-adhesive rhinestones provided, your child will love creating individual identities for each.<br><br>The kit contains a number of inspirational ideas and designs to imitate. Or, better still, encourage your child to dream up their own colourful costumes. Will it be a pretty kitty or glamour puss? <br><br>Adorable accessories are also included – a feather boa, ribbon collar or sparkling silver charm will add that vital finishing touch. Then watch them come to life with a shake of their wobbly bobbly heads.<br><br>Cats 11cm x 5cm x 5.7cm

Fairytale Castle, at ELC.co.uk
Play out your Fairy tales in this beautiful castle that opens up. Comes with 1 x Castle, 1 x Bed, 2 x Chairs and 5 x Figures.

Baby Max White Doll, at Early Learning Centre
He laughs, cries, sucks his bottle and sleeps just like a real baby. Comes with bottle, pillow, comforter and blue removable sleepsuit. Height 46cm.<br><br>Unfortunately the free cradle offer advertised in the catalogue has been discontinued due to lack of stock availability

Very Hungry Caterpillar, at ELC.co.uk
In the light of the moon a little egg lay on a leaf." So begins Eric Carle's classic, "The Very Hungry Caterpillar". This book follows the ravenous caterpillar's path as he eats his way through one apple (and the pages of the book itself) on Monday, two pears on Tuesday, three plums on Wednesday, and so on, through cherry pie and sausage - -until he is really fat and has a stomachache -- I bet you can guess what happens then! The book has a great story and Eric Carle's wonderful illustrations.It is good for teaching nutrition, counting, science (stages of a butterfly) and the days of the week.

Thomas & Friends Toad, at ELC
Toad has no time for the insults of Troublesome Trucks and works happily alongside Oliver on Duck's branch line. Toad is always coupled to Oliver so he is facing backwards. Toad also has a sliding brake.

Thomas & Friends Rocky, at Early Learning Centre
Rocky is a very strong crane, but is also a gentle giant. He can do all the big jobs that Harvey can't like lift derailed engines back onto the tracks.

Weigh It Up, at The Early Learning Center
When the numbers balance, the answer is correct! Comes with numbers 1 to 10, which can be easily stored inside the scales.

Step By Step Music, at The Early Learning Center
Lift each flap and listen to the sound of different music from around the world.

Pastel Baking Set, at The Early Learning Center
Everything a play cook needsto make tasty fresh biscuits. With mixer, bowl, spoon, cookies, tray and rolling pin.

Microwave, at The Early Learning Center
Put in the plastic food, choose a button, see the glow as it cooks, and open the door when it pings.

Snakes & Ladders and Ludo, at ELC.co.uk
Two traditional games for classic family fun. Wooden double-sided play board, counters and a die.

Pink Play Table, at The Early Learning Centre
Lightweight plastic pink table where your children can do all their arts and crafts. With detachable legs to allow easy storage.

Cymbals, at Early Learning Center
Make as much noise as you like with these fun cymbals.

Summer Room, at Early Learning Center
Add an extra dimension to your summer cottage with this tie-on fabric summer room. It encloses the bottom of the Cottage, making it an ideal place to sit with your friends. <br><br> This product fits only with the Summer Cottage. It does not fit withthe Summer Terrace. Colours may vary.

That's Not My Penguin, at Early Learning Centre
Award winning series shortlisted for the British Book Industry Stora Enso Award for Design and Production. A new title in the groundbreaking ‘That’s not my…’ series.Combines bright, colourful illustrations with a variety of different textures to touch and feel on each page. Helps very young children develop important language and sensory skills. Series awarded ‘Best Buy’ by the readers of Prima Baby magazine.

Here We Go Round the Mulberry Bush CD, at Early Learning Centre
35 favourite action and activity songs and rhymes are featured on this 60 minute CD. From simple hand rhymes through to marching songs the album features such favourites as One Finger One Thumb, Hop Skip And Jump, If You’re Happy And You Know It, The Grand Old Duke Of York and The Hokey Cokey.

Pull & Go Dragon, at ELC
A knight on horseback and dragon that battle when pulled back.

Fisher Price Sit & Stand Giraffe, at Early Learning Centre
Handle like ears allow baby to pull themself up to the standing position where they can "feed" the giraffe 1 of 3 balls and be rewarded with fun sound effects.

Holographic Christmas Stickers, at ELC.co.uk
Christmas shapes on colourful holographic stickers.

In The Night Garden Dancing Iggle Piggle, at Early Learning Centre
Iggle Piggle, Upsy Daisy and Makka Pakka with sounds and music from the programme. 10 play modes included.

Piglet, at ELC
This piglet would make a wonderful addition to your farm.

Pencil Grip Animal, at The Early Learning Centre
These fun animal pencil grips can help children when they learn to write or draw.

Disco Dude Microphone - Blue, at Early Learning Center
Microphone with stand, disco light, volume control and sound effects. <br><br> Requires 4 x AA batteries.<br><br>Designs may vary.

Round And Round The Garden Cd, at Early Learning Centre
A lovely collection of children's 1st play rhymes, for hours of sing-along fun.

Silly Songs CD, at Early Learning Center
31 favourite funny songs that are guaranteed to raise a smile are featured on this 60 minute CD. Includes Do Your Ears Hang Low?, Bananas In Pyjamas, This Old Man, Five Little monkeys and Six Little Men In A Flying Saucer. As the cover artwork states, this CD is out of this world!

Car Transporter, at Early Learning Centre
Load the cars onto the transporter and take them wherever they need to go. Comes with 2 cars that can be magnetically linked.

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.