ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

Under the Sea Puzzle, at The Early Learning Center
Fascinating undersea scene plus varied textures to feel. With 24 pieces. Comes in a suitcase tin.

Car Transporter, at The Early Learning Center
Six sporty new cars ready to be delivered by this double-decker lorry.

Kids Love To Play CD, at Early Learning Center
Kids love to play and this collection of twenty favourites will keep themhappy for hour after hour.

Happy Birthday Terrific Twos CD, at The Early Learning Centre
This terrific collection of songs has been especially brought together for a wonderful little boy or girl for their second birthday. You can also write a special greeting inside the booklet making this CD a fantastic card and present combined<br><br><b>Track Listing</b><br><br><ul><li>Happy Birthday To You</li><li>Postman Pat</li><li>Going To The Zoo</li><li>Head Shoulders Knees and Toes</li><li>Jack & Jill</li><li>Here We Go Round The Mulberry Bush</li><li>London Bridge Is Falling Down</li><li>Here We Go Looby-Loo</li><li>Old Macdonald</li><li>Two Little Hands Go Clap</li><li>Ring a Ring a Roses</li><li>Horsey Horsey</li><li>One Finger, One Thumb</li><li>Hot Cross Buns</li><li>The Wheels On The Bus</li><li>Sing a Song of Sixpence</li><li>Hands On Hips</li><li>If You're Happy and You Know It</li><li>Disco Style Medley(GreenGrow / OneMan / Animals x 2 / MusicMan /Grand Old Duke / GreenGrow)</li><li>Happy Birthday To You</li></ul>

Touch And Feel Blossom Farm Lift Out Puzzle, at ELC
Chunky and textured animal pieces with extra large handles.

Baby Active My 1st Combo, at The Early Learning Centre
Pop-up tent and tunnel. Perfect for crawling, clambering and peek-a-boo fun.

Goldilocks & 3 Bears, at ELC.co.uk
Recreate this classic tale using the 2 backdrops, figures of Goldilocks and three bears, beds and storycards.

Thomas & Friends - Water Tower, at ELC
Encourage your child to reenact his or her favourite Thomas tales, or create new adventures by adding this water tower to their Thomas Wooden Railway System. The faux water level rises and lowers as children fill the engines.

Fairy Friends, at Early Learning Centre
Flower swing on alittle meadow, and three gorgeous fairy friends.

Medium UV Suit - Pink, at ELC
Protects from sunburn and harmful UV rays. With 50+ UV protection. (2-4 years)

Horay For Thomas Puzzle, at ELC
Enjoy piecing together Thomas and Friends with this easy to complete 35 piece puzzle. Includes handy storage tin with handle.<br><br>Puzzle size 30 x 44cm, Dimensions of tin 19.5 x 15.5 x 8.5cm.

Grand Piano, at Early Learning Centre
Stunning baby grand piano with good-sized three-octave keyboard, microphone, eight instrument sounds and lots of rhythms and other features. Plus record and playback feature, so you can sing along to your own backing track. <br><br>Requires 3 x AA batteries.

5 Pack Red Team Knights, at Early Learning Centre
5 knights in full armour to attack or defend the castle.

Standing Cow, at ELC.co.uk
This standing cow would make a wonderful addition to your farm.

Puff Pop Up Dragon, at The Early Learning Centre
Puff the Dragon lives in the tower. Push him down and then take it in turn to push coloured flags into the castle walls. But take care as Puff could pop up at any time. Up to 4 people can play.

Natural Artist Recycled Colouring Paper, at Early Learning Center
There's plenty of room to write and doodle in this A4 colouring pad containing80 sheets of recycled coloured paper with woodland-characters border.

Fisher Price Digital Camera Case, at ELC
Carry case for the Fisher Price Digital Camera. (Colours may vary).

Here We Go Round the Mulberry Bush CD, at Early Learning Centre
35 favourite action and activity songs and rhymes are featured on this 60 minute CD. From simple hand rhymes through to marching songs the album features such favourites as One Finger One Thumb, Hop Skip And Jump, If You’re Happy And You Know It, The Grand Old Duke Of York and The Hokey Cokey.

Thomas & Friends Collapsing Bridge, at ELC.co.uk
As seen in the popular '' Calling All Engines'' video. Push a button and the Sodar Suspension Bridge collapses. Push the button again to ''fix'' the bridge, and the trains are able to travel once again.

Paint Your Own Tea Set, at Early Learning Center
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Make your own princess tiaras, at Early Learning Centre
Decorate these three lovely tiaras with the stickers provided.

TP Rapide Slide, at ELC
Fast straight garden slide with gentle run out. Built in handrails and 4 heavy duty steps with friction pattern provides better grip and gives children extra confidence. Wide, straight shute for a safe descent. Pictured with slide extension, available separetely.

Enchanted Castle Puzzle, at The Early Learning Center
Castle floor jigsaw with glitter and gloss textures. 24 pieces come in a tin.

Design a T-shirt, at Early Learning Center
Personalise a t-shirtwith puffy and normal paints. White t-shirt and instructions included.

Heavy Working Vehicles, at ELC
Diecast bulldozer, cement mixer and rescue vehicle,perfect for working on a play building site.

Planet Protectors - Doc Tox Slime Cave, at The Early Learning Centre
Doc Tox's lair has a pump for pushing out GLOBS, a rotatable GLOBS shooter at the top and a skull cave beneath to capture Planet Protectors. Available from October. Doc Tox and Ace figures available separately.

Sing And Sign 1 DVD, at Early Learning Centre
This dvd teaches you and your baby to communicate with each other before speech

Build A Medieval Castle, at ELC
The Medieval Castle Building Kit is a truly unique gift that transports your children back in time. <br><br>First comes the empire building, from planning which castle design they like, to mixing the plaster to make the actual bricks. <br><br>Then they’ll be the king of the castle amongst their friends as they role play and recreate battle scenes using the model knights. <br><br>33cm wide

Monster Truck, at The Early Learning Centre
Have roaring fun with these miniture Monster Trucks! Assorted designs, lucky dip!

Lunar Jim Rover Rescue Rocket, at Early Learning Centre
Rover slots into his own ‘flying’ vehicle ready for action, with phrases andsound effects.

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!