For over 30 years, The Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Centre's passion for learning through play and commitment to quality make The Early Learning Centre toys as relevant to today's children as those of 30 years ago.

The Early Learning Centre is much more than just another toy store, and at the The Early Learning Centre website you quickly discover what makes The Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Centre stand out from all the rest. Whatever you decide to buy from The Early Learning Centre - you certainly won't be disappointed!

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

Why we like The Early Learning Centre, UK:

• The Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Centre prices are always excellent, and The Early Learning Centre customer services are always happy to help!
• The Early Learning Centre has years of experience in its field - the The Early Learning Centre online shopping experience is testament to that.
• The The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Centre, it's a no-brainer!

Sea Princesses, at The Early Learning Center
Three glamorous sea princesses who love making water music.

Light and Write Box, at The Early Learning Center
Practise your writing with this fantastic light box with 'magic' torch, spongeand 24 wipeable alphabet cards. Requires 2 x AA batteries.

Small UV Suit - Pink, at Early Learning Centre
Protects from sunburn and harmful UV rays. With 50+ UV protection. (1-2 years)

Make Your Own Coloured Cards, at ELC
A pack of 10 coloured cards and 10 coloured envelopes. Made from forest friendly paper.

CSI Forensic Facial Reconstruction Kit, at Early Learning Centre
There are four potential victims. Only one face fits. Can your little forensics experts help the Crime Scene Investigation team to uncover the truth? Working from a found skull and using realistic reconstructive tools and techniques, it’s up to them to build the head and facial features from scratch. Then try to match the results to one of four missing persons profiles to find out who the victim really was.

Junior Kickboard, at Early Learning Centre
Lightweight float great for swimming practice.

First Picture Nursery Rhymes, at Early Learning Center
Board book with cute model pictures, plus a CD of the rhymes.

Soft Stuff Tubs, at Early Learning Centre
4 tubs of Soft Stuff with integral cutters and moulds.

Wooden Chairs - Blue, at Early Learning Center
Two sturdy wooden green chairs with blue seats.

TP Explorer Scrambling Net, at Early Learning Centre
Add this scrambling net to your TP Explorer climbing frame and monkey bridge, for loads of climbing and swinging adventures. Hard-wearing and rot resistant. (Shown here with Monkey Bridge, available separately cat. no 101781)

Dig A Glow Dino - Stegosaurus, at ELC
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the nine-piece Stegosaurus skeleton. Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton 17 cm long.

TP Explorer Palace Play Den, at The Early Learning Centre
Made to fit the Explorer Frame, with two roll-up doors and mesh windows. Easy to put on and easy to take off.

A4 Activity Paper, at ELC.co.uk
250 sheets of A4 coloured paper, ideal for painting and drawing.

Ready Mix Paint Blue, at The Early Learning Center
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

V.Smile Learning System - Blue, at The Early Learning Center
Number one selling educational console teaches English, maths, logic, science and more through the TV. With joystick and learning game. Comes with Thomas the Tank Engine game.Requires 4 x AA batteries or 9V adaptor.

Gigantic Farm Animals Floor Puzzle, at The Early Learning Centre
Large 53-piece floor puzzle featuring realistic farm animals in a grassy meadow. Size 95 x 135 cm.

Natural Artist Pencil Tin, at Early Learning Centre
Tin pencil case containing two recycled newspaper pencils and fournatural-rubber erasers with cute woodland characters.

Bead Magic Weaving Loom, at Early Learning Centre
Little princesses can weave their magic with this romantic bead loom. The kit contains everything they need, including over 1500 beads in five shimmering colours, Disney princess charms and a selection of pretty threads. <br><br>There are two simple techniques to master. Using them, your child can make beautiful bracelets, enchanting necklaces, and even impressive bags and purses. <br><br>A range of easy-to-follow patterns will get your child started but they’ll find creating their own designs even more rewarding. Adorned with their hand-crafted finery, they’ll feel just like their favourite Disney princess. Cinderella shall go to the ball. <br><br>Loom approximately 34cm x 12.5cm x 5cm

Green Highback Baby Seat, at Early Learning Center
Green swing seat suitable for babies with extra neck support, safety strap and T-Bar restraint. Height can be easily raised or lowered. This is an optional extra which can fit onto any of the featured frames.

Junior Dump Truck, at Early Learning Centre
A great value chunky plastic dumptruck for indoor, outdoor, or sand play fun.

Crawl And Roll Mirror, at ELC
Push along this light-up mirror, and crawl after it. Listen to the music, and check out the gorgeous baby inside as the mirror spins around.

Peek-A-Boo Garden, at The Early Learning Centre
Garden creatures pop up when knobs are twisted, pushed, pulled or turned.

Chunky Wooden Car Set, at The Early Learning Centre
Three sturdy cars to hold, race and chase. With easy-to-hold finger holes and free rolling wheels.

Fantasy Ponies, at Early Learning Centre
Mother and baby unicorns anda beautiful fairy.

Teaching Watch Girl, at Early Learning Centre
Learn to tell the time with this funky watch.

Fairy Craft kit, at ELC
Make fantastic fairy jewellery boxes, photo frames and decorative door hangers. All comes in a handy storage case.

Poppy's Market Stall, at The Early Learning Center
Go shopping at Poppy's market stall! Comes with scented figure and play accessories.

Cupcake Moses Basket, at ELC
Woven basket with pink and white spotty cover, duvet and pillow.

Blackboard Eraser, at The Early Learning Center
Useful blackboard eraser. Wipe clean and start again!

Snakes & Ladders and Ludo, at The Early Learning Center
Two traditional games for classic family fun. Wooden double-sided play board, counters and a die.

Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!