| Britney, Pepsi Twist Become "Goldmembers" |
Pepsi Twist will break a national TV spot Sunday starring Britney Spears in conjunction with the upcoming release of New Line Cinema's "Austin Powers in Goldmember."
The spot, per BBDO New York, will debut on the finale of "Survivor: Marquesas" on CBS. The ad will then air on other CBS programs as well as on FOX, MTV, NBC and other networks.
In the commercial, Mike Myer's Austin Powers character sees Spears at a crowded party and discovers that her Pepsi isn't a Pepsi-it's a Pepsi Twist. When he investigates her identity he uncovers "more than he bargained for," according to Pepsi.
In another current Pepsi Twist commercial, "Disguise," that plays off the same hidden identity t
heme, Hallie Eisenberg reveals herself to be Halle Berry, who then becomes Barry Bostwick.
"We'll run it on big programming during May sweeps and during the NBA Playoffs-giving enormous exposure to both Pepsi Twist and Austin Powers in Goldmember." said Dawn Hudson, svp-strategy and marketing for Pepsi-Cola North America.
"Austin Powers in Goldmember" debuts in theatres July 26. Spears has a cameo playing herself in the movie.
Internet advertising, POP and an exclusive interactive experience in Simon Property Group malls nationwide will support.
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