The Scent of Britney
March 12, 2004
Forget belting out her songs at karaoke night--now you can smell like Britney Spears.
The platinum pop princess has signed a licensing deal with Elizabeth Arden to develop her own line of scent and makeup products.
"I love perfume and cosmetics," Spears said in a press release, "and am so excited to develop my own line with Elizabeth Arden."
The first product due on the market is an eau de Brit, scheduled to land on shelves this fall.
But what to call it? Our suggestions: "Oops," "Toxic" or maybe even "Annulment."
Spears is reportedly going to be involved at every level of the line's development, in order to ensure that the products ooze her personality.
"We are delighted to be working with Britney Spears," said Paul West, president of Elizabeth Arden, in a statement. "She is a talented, fashionable woman who appeals to a young and international consumer base. Together with our department-store trade partners, we will introduce a glamorous fragrance concept to the U.S. market in the fall, and we look forward to the launch of the new brand."
The deal was arranged through Brand Sense Marketing, a Los Angeles-based licensing company.
Spears isn't the first blonde popster to sign a cosmetics deal of late-—similarly flaxen-tressed Jessica Simpson is also hawking goods with her name attached. Simpson's line, "Dessert," features edible skin-care products, though none are tuna-flavored, to our knowledge.
(Could Christina Aguilera's "Dirrty" girl products be far off?)
Apart from her foray into the marketing world, Spears has been keeping herself busy--and we're not just talking about the quickie wedding.
Her latest musical endeavor, In the Zone, has sold more than 5 million CDs, and her latest tour, the Onyx Hotel Tour, launched March 2 and continues through spring and summer with concerts in the United States, Europe and Asia.
Spears also recently sat done with E! for an exclusive interview in which she discussed her spontaneous Vegas nuptials with childhood pal, Jason Alexander, and explained that she is a reclusive person at heart.
The pop tart explained away her bridal impulse, saying she was attempting to flee the pressures of her day to day life.
"I think I was running away from something, I didn't quite know what," Spears said. "And maybe it was past things that I hadn't dealt with, you know, I had to put a head on it and be like, 'Look. It's time to really look at the situation and look at yourself and figure things out and stop running.' "
Really all Spears wants to do, if she can be believed, is stay home and crack the books.
"I like being alone, which is good I think," she said. "You know, I love reading books. I'm really a quiet kind of person right now. And so it's cool to be back and feel like yourself again."
Britney Spears: The E! Entertainment Special premieres Sunday night at 8 p.m.