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Cover Story |
METAL CITY GLAM METAL, ALIVE AND KICKIN' by Jason Bracelin |
"There’s a band out there on the West Coast, you may have seen them on TV,
Danger Kitty," says Dave Belanger of 1988, a pop-metal cover band that is
opening a show at Lorain’s Flying Machine. "They’re a spoof of the ’80s. A lot
of people say, ‘You gotta go more like them.’ But I don’t think so, because I
think the Midwesterners take it so seriously that they don’t want to be made fun
of. I’m the one living this life. I’m the one living the ’80s-metal life. I
don’t want to be made fun of." In this batting cage of punchlines, the one-liners are lobbed underhand at
the Flying Machine. Tonight, after 1988, the Revlon-glazed Britny Fox takes the
mound and it’s like tee-ball for the rookie wag. But be forewarned, it might be the dudes-that-look-like-ladies that have the
last laugh. "I’ve been uncool for so long that I’m cool again," continues Belanger. "I’ve
always lived it. Since the ’80s to now, I’ve been into this music, I’ve been
playing this music, I’ve been looking the way that I do. And a lot of other
Midwesterners have, too." And there’s truth to his words. With chic celebs like Lara
Flynn Boyle making it hip to don ’80s rockwear once more, bands like Buckcherry,
the Backyard Babies, the Donnas and American Hi-Fi all playing up their ’80s
influences, the release of a much-talked-about new book that gleefully dissects
the genre, Fargo Rock City, by Akron Beacon Journal writer Chuck
Klosterman, and a smattering of big-haired metal tours planned for this summer,
another cloudburst of White Rain rock is set to soak the masses, making them as
slippery-when-wet as Clevelanders long have been. The thunderheads are amassed above the Hard Rock Café the following eve, when
the L.A.Guns are set to perform — the line snakes better than halfway through
Tower City’s upper level. "Is that a ‘yeah’? Is that a ‘fuck yeah’?" lead Gunner Phil Lewis goads the
mostly middle-aged audience after asking them if they’re having a good time, to
which they respond loudly in the affirmative. "Everybody’s goofy, everybody’s cool. I like that, man," Lewis marvels at the
sight of a packed house of furry dudes and the women who love them. And as the
200 or so in attendance mouth the words to the "The Ballad of Jayne," a song so
syrupy it would make Mrs. Butterworth back that thang up, it becomes apparent
that while ironic hipsters may be reawakening to this form of music,
Clevelanders have never forgotten about it. "In the Midwest, it never became taboo to like metal,"
says L.A.Guns drummer Steve Riley. "Whereas on the coasts, it seems like people
try to keep face and just want to go along with what is current, and everything
else before that sucks. But in the Midwest, that’s never been the case. It’s
always been fun to stop in Cleveland. That’s a true loyal crowd that never
wavers." "Cleveland’s my favorite city on the road," concurs Chris Laparage, tour
manager for Britny Fox. "There’s always people coming out to see the shows." "Most of our bands, if they’re going to tour, they’re going to base it around
the Midwest," says Dennis Clapp, vice president of Spitfire Records, a label
that has put out records by such hair-metal stalwarts as Autograph, David
Coverdale and Enuff Z’Nuff. "The Midwest is by far [the best] on average." But why is this? Why does this form of music seem to connect more with us
Midwesterners? Is it that we just like to wear headbands, or is it a little more
complex than that? To help answer this question, I turn to a man who once consumed nothing but
McDonald’s Chicken McNuggets for seven straight days. Anyone that can make it
through a week of seagull-colored chicken byproduct obviously has the intestinal
fortitude to stomach Trixter — almost as difficult a task — and Chuck Klosterman
is one such dude. He’s the author of Fargo Rock City, an equally
capricious and insightful look at hair metal from a guy who lived it, which even
has Stephen King raving, "Writing about American pop culture doesn’t get any
better than this." Even more impressive, it’s landed reviews in The
New York Times and Entertainment Weekly, and has garnered the
Akron resident comparison to Lester Bangs, the legendary American rock
critic. Like Bangs, Klosterman isn’t squeamish about rooting for musical underdogs.
He grew up a hair metal devotee in North Dakota, where kids start driving their
dad’s pickups as soon as they can see over the steering wheel and begin drinking
warm beers in the back of them shortly thereafter; and you’d have to pay $455
for him to surrender his copy of Cinderella’s Long Cold Winter. Because
of such convincing credentials, the aforementioned question was posed to
him. "In a way, it’s kind of easy to make a theory as to why metal stayed popular
in the Midwest, because people in the Midwest are blue-collar and their lives
are based around common-sense entertainment. And they’re not really that
interested in a band like Sonic Youth who’s trying to make them deal with
something," Klosterman says. "For the most part, they want the iconography of
their rock and roll artists to be more interesting than that. "You can look at in a positive way or a negative way, and I think both are
true. In the positive way of looking at it, people in the Midwest are less
egocentric. People on the coasts think they’re very interesting, and they want
artists to be like them because they already think they’re interesting enough to
be artists. People in the Midwest aren’t like that. People in the Midwest say,
‘My life is simple, and if I’m gonna spend $29 to go see someone live, I don’t
want to see myself. I want to see something that I can’t see when I go into the
fucking bar to talk to my friends.’ "The negative way of looking at it, is that people in the Midwest might have
less interesting lives and they want escapism, whereas maybe somebody who likes
Pavement, who likes Yo La Tengo, doesn’t want to escape from life, but have a
musician show them something interesting about the life they have." But it’s not so cut-and-dried. There’s also the relationship between fan and
artist that’s somewhat distinct to metal. As Klosterman notes in Fargo,
glam metal artists made kids feel hypernormal, like they were the cool ones
because they had been invited to this kickass rock and roll party where Bret
Michaels served up love on the rocks and Lita Ford kissed them deadly. It was
them and Kiss versus the world, and everybody else was the outcasts, not
them. "One of the things that I loved about Kiss is that they always implied a
sense of persecution for being a Kiss fan," Klosterman says. "It’s like you’re
in this huge army and everybody was trying to stop you from liking Kiss. Nobody
was trying to fucking stop us from liking Kiss. But Paul Stanley was always
like, ‘And no one’s gonna change me.’ Like ‘Crazy Nights,’ the whole song is
like fighting the people who want to stop you from liking Kiss. Who are these
people? I don’t know. It wasn’t like a Cure record or a Smiths record; they’re
telling kids, ‘You’re weird, but it’s OK to be weird.’ And that’s great. I’m
glad there’s bands like that because there’s a certain kid who needs to hear
that, but Kiss and Guns N’ Roses and Mötley Crüe records were like, ‘If you like
our music, that makes you cool. We’re cool for you.’ Vince Neil is so cool, all
you gotta do is listen to it." In this way, glam metal gave a degree of power to kids who may not have had
much in their day-to-day lives. This created an incredible bond between artist
and fan, an intimate connection that really made the latter feel like they were
a part of it all, which engendered a fierce loyalty from both sides that has
long been metal’s bread and butter. "There was definitely a connection to the fans that was lacking in a lot of
other forms of music," says Anastasia Pantsios, a rock journalist and
photographer who has covered hair metal since its inception for magazines such
as Circus, Creem and Hit Parader and once managed popular
local glam-metallers Zaza. "Something like that has kept it alive to this day. I
swear to god, Mark Slaughter’s voice to me is like sticking a nail in your ear,
but this band has never failed to do autograph sessions, this band had a huge
fan club and every fan club member got a pass where they could come back after
any show they went to, and that was really typical. Bands of that genre did not
isolate themselves. Working both as a journalist and a photographer, I really
enjoyed that energy. When you went to a Poison show, you didn’t get treated like
dirt." And who wanted to get treated like dirt in the ’80s, the halcyon days of hair
metal and perhaps the ultimate decade of excess? When looking back at those
times, it’s virtually impossible to separate the bands of that age from the
political and social context of the Reagan era from whence they sprung. If there was a trademark of the Reagan administration, it was unblinking
self-absorption. This was, after all, the "Me Decade" to the next power,
where Gordon Gekko, the praetorian stockbroker from Oliver Stone’s Wall
Street, was the slithery sign of the times, and whose "greed is good" ethos
of instant gratification was manifest in everything from J.R.Ewing’s power
moves to Reagan’s insensate, buy-now/pay-later voodoo economics. The
seriousness of ’60s idealism and the identity politics of the ’70s was
waylaid by a steely, He-Who-Has-The-Most-Toys-Wins consumerism. Reveling in
extravagance became the main signifier of success. Where was this intemperance more paramount than in hair metal? From Kip
Winger’s blinding chompers to the absurd four-necked guitar of Nitro’s Michael
Angelo, every aspect of the scene was as exaggerated as Al Pacino’s accent in
Scarface. Perhaps the most peculiar aspect of it all was how it suddenly
became acceptable for macho, skirt-chasing metal dudes to don more makeup than
their moms. No doubt the sexual liberation of the ’70s — particularly David
Bowie’s Ziggy Stardust androgyny — contributed to an atmosphere where gender
bending was a bit more acceptable, and indeed, Bowie — with a nod to the New
York Dolls — was ground zero for glam. This feminization of pop metal was also abetted by the advent of MTV at the
beginning of the ’80s. With the emergence of videos, music became even more
visually oriented, and artists responded in kind by striving to achieve as much
eye-appeal as possible. This resulted in bigger hair, louder attire and mascara
for days. Of course, this wasn’t confined to glam metal — Flock of Seagulls,
anyone? — but the "leather boys with electric toys" certainly took the ball and
ran with it, spiking it in the end zone of utter excess. The mantra of these
rockers was the title of one of Poison’s biggest hits, "Nothin’ But a Good
Time," and the precision-permed stars of the decade certainly had their fair
share. Locally, bands like Spoyld, Outta the Blue, Lipstick and the Fashion Police
stuffed clubs. "The shows were packed with chicks in high heels and miniskirts, guys were
just crazy, there was sex all over the place, people loved going to the shows,
it was a party," says Mitch Karczewski, whose Spotlight Entertainment has
consistently booked hair metal acts since the ’80s. And with Bon Jovi, Def Leppard and Guns N’ Roses all dropping records that
sold over 10 million copies on the national front, while Mötley Crüe, Poison,
Ratt, Warrant, Cinderella and dozens of others also notched sales as immodest as
their getups, perhaps only the thing that outsized these bands’ locks was their
wealth. But if we learned anything from Poison, it was that every rose has its thorn,
and, indeed, this was true for ’80s glam metal. After reaching a zenith in
popularity around 1987, the scene began to rapidly deteriorate due to the
rampant oversaturation of a myriad of faceless acts — Babylon A.D., Tora Tora,
Southgang et al. Then, in 1991, a mangy trio from Seattle introduced a new word
into the rock lexicon, one that to this day has every hair-metaller quivering in
his or her snakeskin boots: Grunge. "What kind of chick wants to go out with a fuckin’ dirty gas station
attendant when they can go out with [guys who dress like] rock stars, like us?
We’re good-looking, they’re not. Who gets laid? We do, they don’t," says Justin
Sayne, guitarist for Cleveland glam-metal upstarts Shock Cinema. "Who wants to go home with a sourpuss? He’s going to be a sourpuss in the
sack," adds the band’s bassist, Corey Rotic.
Shock Cinema’s words, still loaded with resentment 10 years after the release of
Nirvana’s glam-ending Nevermind, demonstrate that the hairsprayed legions
have never quite come to terms with the Doc-Martens-to-the-ass that grunge
supplied them, kicking them from the spotlight and making them second to perhaps
only Paul Reubens as the greatest guffaw-getter of the ’90s. "Essentially, what had happened is that throughout the late 1980s, [hair
metal] was the most populist music there was," Klosterman says. "At one point,
of the top 10 records in America, seven or eight were metal records, but it was
really critically unpopular; there was no interest in it from rock writers. So
when a band like Nirvana came out, and the groups that followed, it was very
easy then for the critics to immediately bury all these bands they didn’t like,
and I think a lot of the fans felt like the music was just kind of ripped away
from them. They were sort of made to feel like they were very uncool for liking
Warrant." "You always hear people say, ‘Oh, that is so ’80s, you’re so ’80s.’ Back in
the ’80s, did you ever hear anybody say, ‘Oh, you’re so ’70s?’ In the year 2000,
are they saying, ‘Oh my god, you’re so ’90s?’" wonders local axeslinger Billy
Morris, who, in addition to owning the Revolution rock club and playing guitar
in the long-running Kidd Wicked, now also serves as guitarist in Warrant. "That
is the only decade that got stigmatized. I guess the ’80s metal bands like
Warrant, Skid Row, all those bands brought it on themselves for having long
beautiful hair and shaking it around onstage. It’s just unfashionable to write a
song about cherry pie, have a good-looking girl in your video and five
good-lookin’ guys having a party, but isn’t that what’s fun?" Totally, dude, but at the beginning of the ’90s, fun became as taboo in rock
as modesty was the decade before. It wasn’t as if hair-metallers suffered from
an unprecedented form of pop-cultural persecution — after all, disco was
arguably much more maligned by the end of the ’70s, as evidenced by events such
as the infamous "Disco Demolition Night" in Chicago, where thousands of disco
records were destroyed at a White Sox game — but they did become as much the
antithesis of cool as the Sahara. The new big sellers were artists seemingly
more put off by fame than enamored with it: the perpetually depressed Trent
Reznor, the moody Billy Corgan, the aloof Eddie Vedder. Rockers were no longer
allowed to smile, and those that did were sent packing. "The record companies started dropping bands left and right, the Britny
Foxes, the Tuffs, the Pretty Boy Floyds, they didn’t even give these kids a
chance. Belkin dropped them, Agora dropped them, nobody wanted to do the
hairspray bands," Karczewski says. "I took the shot, because back in the ’80s,
nobody would give me those bands, none of the national agencies would give them
to me. Now comes ’88, ’89, ’90, and all of a sudden, the big guys didn’t want
them anymore. So I started taking all the hairspray bands, and booked them
everywhere. Basically, what I got were bands that would normally play Gund Arena
playing the small clubs in Cleveland. As the period went on, the music survived
in this town, whereas it didn’t survive in other towns. We kept the hairspray
bands alive." Aqua Net sends their thanks. Indeed, the 250-plus rockers that pack the
nearly sold-out Revolution to see 1988 on a recent Saturday is enough to have
that company’s shareholders breaking out the bubbly. "Gonna start a fire,"
singer Al Paris wails. Whatever, dude, just keep it away from the hair, lest
this place go up like Chicago in 1871. All these lionlike manes coupled with
yards of zebra-skinned spandex are like a safari in the jungles of proud
immoderation. "The whole alternative thing was all very ugly," Belanger says without a
whiff of irony. "It wasn’t glamorous. Pam Anderson wasn’t making videotapes with
anyone from Smashing Pumpkins. The same goes today. When Tommy Lee and Heather
Locklear broke up, she didn’t go off with one of these new guys, she went of
with another ’80s guy, a Bon Jovi dude." Indeed, there is no shortage of ample-bosomed, platinum-haired chicks at the
show who fawn over the rippled pecs of the shirtless Belanger. "When you come to see a Warrant show, good-looking girls are all in front of
the stage. Guys get to come out and look at those girls, rip-roarin’ guitars,
it’s good times!" says club owner Morris, who seemingly wears a perpetual
smile. "I don’t care if people call me ’80s. I’m touring the country on a 40-foot
tour bus, playing all the big amphitheaters across America. I have three
guitars. I’m endorsed by guitar companies. I have a guitar tech. I’m happy. All
these metal guys and grunge guys can call me ‘glam boy,’ ‘hairspray boy,’
whatever you want to call me, but you guys got your job to go to, shovel your
garbage, and I’ll be onstage. Yeah!" And if Morris, Belanger and the boys in Shock Cinema seemingly talk much more
about the trappings of glam metal than the actual music itself, it’s for good
reason. It’s not that the music is ancillary or terminally awful — Shout at
the Devil rules, admit it, admit it — but it’s certainly secondary. Kind of
like hip-hop, glam metal is a culture — of which the music is but one aspect —
as much as it is an art form. It’s deliberately flamboyant, excessive, and as
far removed from everyday living as possible. It’s meant to enable its fans and
practitioners to ride on Mötley Crue’s proverbial "wild side" and live
vicariously through party-hardy idols, who are, in reality, little more than Max
Factored conduits to a fantastical state of being. It’s a lifestyle. And it’s a
simple one. "The lifestyle is basically just going out with your friends, drinking,
getting into the music, trying to pick up chicks, trying to get laid and just
not getting attached, not settling down," Belanger says. "We eat, breathe and sleep fun," Rotic says. "Our goal is to be, like, rock stars," singer Shane Vain adds. "Rich and
famous rock stars."