Marketing & Advertising Information
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DISTRIBUTION INFORMATION
~ 10,000 copies to be distributed at businesses and high traffic areas in Ketchum, Hailey, Bellevue, Twin Falls, Buhl, Pocatello, Boise, and Moscow. See distribution schedule for more detailed information.
Dimensions:
~ Spirit of the Valley is quarterly, 56+ pages, and printed on white newsprint. Page size is 10.75 x 13.5, and all advertising rates are based on these dimensions. All prices are For Print Ready Ads. (See Ad Spec sheet for more information). Rates for ad builds, modifications, and other production fees are priced at the rate of $20 per hour of studio time.
Cost of Ads Per Insertion*
Black and White:
|
x 1 |
x 2 (-5%) |
x 3 (-10%) |
x 4 (-15%) |
Full Page |
$650 |
$618 |
$585 |
$553 |
Half |
375 |
356 |
338 |
318 |
Third |
300 |
285 |
270 |
255 |
Quarter |
250 |
238 |
225 |
213 |
Sixth |
200 |
190 |
180 |
170 |
Eighth |
125 |
119 |
112 |
106 |
1/16 |
90 |
85 |
81 |
76 |
COLOR ADS:
Color ads are available on many pages of the publication. The rates are as follows:
|
x 1 |
x 2 (-5%) |
x 3(-10%) |
x 4(-15%) |
Full Page |
$750 |
$712 |
$675 |
$637 |
Half |
400 |
380 |
360 |
340 |
Quarter |
275 |
261 |
247 |
238 |
Eighth (horizontal only) |
$175 |
166 |
157 |
148 |
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AD BUILDS
Prices listed are for print ready ads only. If you require design assistance, rates are $20/hour through Scarlett Toad Designs. Customers will recieve a separate bill directly from owner Melody Paris.
We are so happy to be working with Melody! Not only does she bring to us great service at a reasonable price, but she also is our press room contact at the Idaho Press Tribune where Spirit is printed. She is more than familiar with the needs of advertisers, and is an expert on how it needs to be designed in order to look the best it can on paper!
Here's a messasge from Melody about her experience and offerings:
I have been in graphic design for many years. I started in high school (about 12 years ago) working for a local printing company and applying my skills to school projects as well. I have been working for the Idaho Press-Tribune for the past four years as a graphic artist and paginator. I am proficient in Adobe programs: InDesign, Illustrator, Photoshop, Acrobat and Pagemaker; Macromedia programs: Flash, Dreamweaver and Fireworks; Quark Express; as well as Microsoft products like Publisher, Word and Excel . Besides working for the Idaho Press-Tribune, I am a student at BSU studying Writing and History, a mother, and I own and operate Scarlet Toad Designs where I am able to apply all my graphic design skills and training. I design: logos, business cards, business forms, websites, publications, advertising, flyers, and posters. What can I do for you?
I look forward to the opportunity to work with you.
Contact Information:
Melody Paris
melody@scarlettoad.com
208-989-2713
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SPECIAL ISSUE DIRECTORIES:
In almost every issue, we offer a directory of goods and services related to several of our topical themes . Listing in this directory (featured on pages 10-11 of the issue) is $45, or free with a quarter page (or larger) ad. To find out which articles will be featuring Special Issues Directories, contact Advertising Goddess Heera Sazevich.
Special Issues Directory Form
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RESOURCE DIRECTORY
A comprehensive list of goods, services, companies, and prodivers around the state. This ongoing resource directory appears in the back of each issue, is text based and non-graphical. Rates are: $50/2 issues, $85/4.
Resource Directory Form
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CLASS LISTINGS
We offer a listing of classes and workshops, separate from our Calendar section. Listings are divided by type, and include class name, location, and brief description. See our Class Listings page for examples. Listings are $25 for one issue, $50 for two, and $85 for 4. One listing is free with 1/4 page ad or bigger.
Class Listing Form
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AD DEADLINES
Spring Issue: March 1, 2006
Summer Issue: June 1, 2006
Fall Issue: August 10, 2006
Winter Issue: November 10, 2006
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UPCOMING THEMES AND ISSUES!
Each Issue will also contain a Special Resource Directory related to the theme with placement immediately following feature articles.
Spring 2006: Spring Fling Issue
~ Gateways to Love: Tantra, Yoga, Massage, Ritual, and Psychology
~ Sun Valley Wellness Festival
~ Other Wellness Festivals: (Buhl, BSU, Experience)
(Deadline: March 1, 2006)
Summer 2006: Summer Fun
~ Secret Gardens
~ Summer Festivals & Getaways
~ Hot Trends
(Deadline: June 1, 2006)
Fall 2006: Fall Into Wellness Issue
~ Food & Environment Issue
~ Sacred Space
~ Teton Wellness Festival
~ Special Resource Directory: Holistic Inside Out Guide
(Deadline: August 10, 2006)
Winter 2006: Winter Issue
~ Holiday Special
~ Winter Getaways
~ Valentine's Day
~ Special Resource Directories: Online Alternative Gift Giving Guide, Winter Getaways
(Deadline: November 10, 2006) |
2006 Editorial Calendar
Advertising Technical Specs
Ad Rate Sheet
Distribution
Marketing 101
Class Listing Form
Resource Directory Form
Special Issues Directory Form
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