Installment Eighteen
Tennessee Coach
Tennessee Coach Company
"The Volunteer Route"
The principals of Tennessee Coach Company were not natives of the Cumberland Mountains of Tennessee, but their origins were in Ohio and North Carolina, an unlikely beginning for what came to be one of the largest and strongest bus companies in Tennessee.
In the winter of 1924, O. B. Baskett left his position in management with Cleveland-Akron Bus Co. In Ohio, and moved to North Carolina where he took a job with a bus line operating between Raleigh and Greensboro, which in 1925 would become part of Carolina Coach Co. North Carolina, however, was only a temporary stop for Baskett though. What he was looking for was the opportunity to start a bus line of his own and in early 1925 he found it and began operating between Knoxville and Johnson City, Tennessee, via Morristown and Greeneville. Baskett's office and garage were in Morristown and he ran two of the larger Fageol Safety Coaches from their to Knoxville and used four touring cars to run from Morristown to Johnson City. He chose his spot well, because within a month he had to abandon use of the touring cars and acquire additional large Fageol Safety Coaches to take their place. The following year, in 1926, he incorporated, calling his company Safety Coach Co. And using a fleet at year end of nine Fageols.
Back in North Carolina, two brothers, Al and M. H. Kraemer, who were involved with Carolina Coach at its founding in 1925, and who were well acquainted with Baskett, watching his progress in Tennessee. Seeing opportunities for growth, Baskett convinced the Kraemers to leave Carolina Coach and join him in Tennessee. In 1928, they formed Tennessee Coach Company, to join Baskett's Knoxville-Johnson City route with a company they had purchased named Southern Motor Coach which in 1924 had begun operating between Knoxville and Chattanooga over US Hwy.. 11. Growth came quickly to the new Tennessee Coach and a year later they inaugurated service from Knoxville to Nashville via Sparta, McMinnville, and Murfreesboro and in late 1929 the Johnson City route was extended to Bristol. In 1930, the line was further extended from Bristol through southwestern Virginia to Bluefield, West Virginia.
After the Fageols, Tennessee Coach turned to front engine ACF parlor buses, but in the mid-30's, when ACF redesigned their coaches with underfloor engines, Tennessee Coach began buying from Yellow Coach. The attached picture of number 66, a 1934 Yellow Coach type "V," arrived in time to introduce service on their newest route, over US Hwy.. 411 between Knoxville and Atlanta. The colors on the buses through these years was blue and white.
In 1940, an alternate route between Knoxville and Bristol via Kingsport was begun using US 11W, with extra service between Rogersville-Kingsport-Bristol to service the Tennessee Eastman chemical plant complex at Kingsport. Much of this service was operated with converted auto carrier tractor-trailer units. In 1942, the Knoxville-Rockwood local line was amended to serve Oak Ridge, where development of the Manhattan Project was taking place.
Up through 1947, after an early brush with Yellow Coach diesels, the company had purchased 77 Aerocoaches, however, in 1945, a fleet of GM PDA-3702 diesels arrived and after 1947, only GM diesels would be purchased until 1961, when the first Eagles arrived.
As Tennessee Coach emerged from the post-war 40's into the early 1950's, they were the dominant carrier in central and eastern Tennessee. Independent and secure in their operating area, they connected chiefly with Greyhound carriers. Atlantic Greyhound's rights from Washington, DC, terminated at Bristol where they fed Tennessee Coach with their passengers for Knoxville and Nashville. However, Tennessee Coach could afford to sit on the fence and in 1951 they were part of four different through bus operations:
Bristol-Knoxville-Chattanooga-Memphis with Dixie Greyhound
Bristol-Birmingham with Southeastern Greyhound Knoxville-Nashville-Memphis with Dixie Greyhound Chicago-Knoxville-Atlanta-Miami with I&S, Modern and Tamiami Trailways
Tennessee Coach allied itself with Trailways on its Knoxville-Atlanta service as Southeastern Greyhound had competing service that ran from Cincinnati to Atlanta bypassing Knoxville and running via Chattanooga over US Hwys. 27 and 41. Smoky Mountain Trailways also had an Atlanta-Knoxville route via Murphy and Cherokee, NC, but Tennessee Coach's route over US Hwy.. 411 was much faster and non-mountainous. The buses used on the Trailways interchange service were painted red, cream and white to match the Trailways colors.
By 1954, another through route was begun from Washington to Memphis via Bristol, Knoxville and Nashville. Atlantic Greyhound brought the bus from Washington to Bristol, Tennessee Coach took it on to Nashville, and Dixie Greyhound carried it on to Memphis, Again, there was that gap from Bristol to Nashville, 300 miles, where Greyhound had shared or no authority, and in 1954, Greyhound attempted to acquire Tennessee Coach Company. Greyhound was turning over more and more passengers to Tennessee Coach, passengers who, in Greyhound's view, were theirs and should be continuing their trip on Greyhound, not an independent Tennessee Coach. The Kraemer family, however was not anxious to sell. Greyhound then approached the ICC with the complaint that Tennessee Coach controlled all access to Tennessee via Bristol and the ICC ordered Tennessee Coach to turn over one of the two routes between Bristol and Knoxville to Atlantic Greyhound. In 1957, the route on 11W via Kingsport went to Atlantic Greyhound with Tennessee Coach keeping the stronger and more lucrative route via Johnson City and Morristown. At the same time, the Knoxville-Nashville route which had been started jointly with Union Bus Co, (later purchased by Southeastern Greyhound) in 1929 was split apart with Tennessee Coach and Southeastern Greyhound holding duplicate authority.
In the mid-50's, Al Kraemer appointed J. E. Burke who had served as the company's legal counsel, president of the company. Kraemer and Burke were very troubled by Greyhound's actions and feared the loss of Greyhound's traffic and in 1956, Tennessee Coach joined the National Trailways Bus System and at the same time, Consolidated Bus Lines in West Virginia came in.
Tennessee Coach purchased Georgia-Tennessee Coaches in 1957 securing a direct route for Tennessee Coach between Chattanooga and Atlanta, tacking the new Chattanooga-Chatsworth authority to its existing Knoxville-Atlanta line. The major effort though, was the route extension from Abingdon to Roanoke, Virginia, hooking up with Virginia Trailways, replacing a slower route from Roanoke to Johnson City via Galax, Virginia. Through bus service from New York City to Memphis was begun with Safeway operating the bus to Washington, Virginia Taking it to Roanoke, Tennessee Coach bringing it on to Nashville, and Continental Southern completing the trip in Memphis.
In August 1960, Kraemer and Burke, the two major stock holders negotiated an agreement to sell Tennessee Coach to Continental Tennessee Lines, Virginia Stage Lines and Smoky Mountain Stages for $2,400,000, with each company owning a one-third interest. On December 21, 1961, the ICC approved the transaction and in the decision recognized the desire of the three purchasing carriers to maintain the identity of Tennessee Coach as being more important than the Commission's standing policy of merging the rights of acquired carriers into those of their purchasers. Tennessee Coach Co. Passed into history and the new company, Tennessee Trailways, Inc., was born.
NOTE: We wish to thank Redden Archives for the use of especially the color photos of Tennessee Coach buses with this story.
Jon
Click Here for photo (TCC-66_YC-VQ818)
Click Here for photo (TCC-605_4101)
Click Here for photo (TCC-616-4103)
Click Here for photo (TCC-634_4104)
Click Here for photo (TCC-39303_GE05)
Click Here for photo (TCC-TC454_3703)
Click Here for photo (TCC-MAP)
[Doug Wilkerson asked some questions about Tennessee Coach Co:]
> 1. Did TCC buy another company to get the Bristol-Bluefield route?
Not that I am aware of or have ever heard mentioned. The Bluefield extension came in 1930, which, relatively speaking was pretty early for
commercial bus transportation in that area.
>
2. Did SMS offer Knoxville-Atlanta thru-service or was it a connection?
Oh yes. Originally they reached Knoxville connecting via Murphy and Cherokee. Keep in mind that I&S Trailways didn't begin running from
Cincinnati south to Knoxville until around 1950, and there was no Trailways station in Atlanta until the mid-50's, everyone used the Greyhound terminal, so Smoky Mountain really couldn't expect too much traffic with Southeastern
Greyhound controlling the Atlanta-Cincinnati market and Tennessee Coach running the direct route out of the same station too..
Later on, when Tennessee Coach started operating Knoxville-Atlanta as part of a Trailways thru-bus route, Smoky Mountain participated in one trip a day to keep their hand in, but because going around by Cherokee took too long, it was operated this way:
Smoky Mountain - Atlanta-Copperhill-Benton,TN
Tennessee Coach - Benton-Knoxville
Of the two rounds a day from Miami to Chicago, Smoky Mountain Trailways was always plugged into one of the round trips like that.
>
3. Overall did TCC lose or gain business aligned with NTBS vs. connecting with Greyhound?
Oh,I would have to say that they lost business because Atlantic Greyhound had the majority of service from Washington to Bristol. Atlantic Greyhound had the only authority down US 11 from Roanoke to Bristol. That said, Tennessee Coach was the dominant bus company in Tennessee east of Nashville and Chattanooga though, so they still did well. It wasn't until the mid-50's that NTBS carriers finally cobbled together a Knoxville-Roanoke-Washington route. Virginia Trailways had a route from Roanoke to Galax, VA where it dead ended. Queen City, in 1954 bought out a company called Carolina-Tennessee Coach Co. who had, among other things, authority from Galax to Johnson City, TN. This is how they ran....
Safeway Trailways - New York City-Washington
Virginia Trailways - Washington-Roanoke-Galax, VA
Queen City Trailways - Galax-Mountain City-Johnson City-SouthCentral-Greeneville
Smoky Mountain Trailways-
Greeneville-Newport-Sevierville-Knoxville
Continental Tennessee - Knoxville-Nashville
Continental Southern - Nashville-Memphis.
Prior to this route, the routing used by Trailways carriers from NYC to Memphis was via Danville, Salisbury, and Asheville, and then via Chattanooga (originally) or later via Knoxville. Continental Tennessee did not compete in the Nashville-Knoxville market until quite late. The road via Galax between Johnson City and Roanoke was a pig track and the old Queen City
drivers I know used to kid that the bus brushed more Mountain Laurel along the road than they saw people. There was also the draw back that the route did not serve Bristol but left Johnson City and went to Elizabethton and then Mountain City, West Jefferson and Sparta to Galax.
Tennessee Coach didn't join Trailways until 1956 and, immediately filed an application with the ICC to operate from Abingdon to Roanoke over US 11 to tie into Virginia Stage Lines.
>
4. Was TCC's Chat-Alt running time comparable to Greyhound's HY 41?
Well, Tennessee Coach didn't have the overhead traffic that Southeastern Greyhound had, so TCC only ran one local round trip a day for years that actually went through. Tennessee Coach's run took 3:40 and Greyhound's locals took 3:40 via Dalton and 4:25 via Rome. SEG's non-stops, though
could run it in 2:45-3:00 depending on the time of day. However, the only thing feeding Tennessee Coach at Chattanooga were Continental Tennessee's two rounds a day between Nashville and Chattanooga via McMinnville, so they
weren't a major player in that market as nothing fed them from the north at Nashville. Southeastern Greyhound had most all the long haul traffic that ham strung the others.
>
5. Did anybody complain about TCC's Abingdon-Roanoke extension?
Oh yeah, Greyhound fought it but didn't really have a case since the ICC had made TCC give Atlantic Greyhound one of the Bristol-Knoxville routes. Turn about's fair play, although Atlantic Greyhound didn't see it that way.
Tennessee Coach only got closed door interstate only authority though, no intermediate stops and no Virginia intrastate authority, so they had a 3:15 trip without being able to pick up any passengers. When they left Roanoke
or Abingdon, they'd better have a paying load. Tennessee Coach did make a rest stop at Abingdon, VA and Atlantic Greyhound was more than happy to have Trailways' passengers spend their meal money there.
>
6. What happened to the Galax route?
It never had more than two rounds a day and by 1958 was cut back to one trip with Tennessee Coach running three rounds a day over the new, faster, non-stop route. The Galax route ended up belonging to a company called Apalachian Coach Co. who ran Roanoke to Johnson City, buying the Virginia and Queen authorities. However, without the overhead traffic (Knoxville to Washington), there wasn't enough local business to sustain it.
Jon
Installment Nineteen
Capitol Trailways of Pennsylvania
Reading Trailways