So he started thinking less...and less...
Until he got to the point when the only thing he cared about..
...was his physical looks...
Keel Lorenz noticed how Gendo started looking better and better with each and every passing day...
And that's when he established the modelling agency known as "KeelSeele Modeling Incorporated"...
...and i guess it did pay off for our Gendo....
because from that day forward, he climbed up the ladder of modelling under the name...
but at least he's got "THE LOOK"!