History: (Hellblazer #3) - The foul bloated Blathoxi was a business heavyweight in hell, trading in the commodity of human souls, and viewed it as a religious service to Mammon, arch-demon of profit. Blathoxi was approached by up-and-coming demon investors, who wanted to create Mammon Investments and invest in British souls. Blathoxi saw that the UK was on a path to Hell under the right, and gave them permission, but warned them they'd be severely punished if they failed to make a profit. Mammon acquired the souls of many British businessmen, and they thrived on Earth. Magician John Constantine, who once bested Blathoxi, wanted to end Mammon, so he tried to summon the Hell lord. One of Blathoxi's servants responded, and told John that his ritual involved no cat sacrifices, but John retorted that that was just for the marks. Blathoxi agreed to meet him in his Hell club, and John pulled a grift. He tried to sell his soul, and Blathoxi knew John was savvy, so he assumed the left would win the Brit elections, and the soul-market would crash. Blathoxi sent John packing and sold his UK stock. Blathoxi's investors didn't like John following them, so they dragged him to Hell again. They watched Margaret Thatcher win the election, but Blathoxi, unwilling to admit that John conned them again, blamed his investors for spooking the UK market and losing all their stock. He damned the demons and sent John home, but promised he'd one day have his revenge. John watched the coverage of Thatcher's elections, and reiterated that the UK was on a ruinous path.

Comments: Created by Jamie Delano & John Ridgway.

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