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. In today's hypercompetitive world, not only must you know where you are going, you had better have a strategy to get you there. London Business School's Costas Markides stresses that strategy should be simple-you need just five or six creative ideas that tell how your company is to fight the competitive battle in its industry. If you can't put your company's strategy on one sheet of paper, then you don't have a strategy. What strategic capabilities are required to succeed today. |
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