Appearing with the very first insert (2 June 1940), the 4 page strip was written by Dick French and drawn by Chuck Mazoujian (who also wrote and drew Blackhawk for Quality Comics) for almost the first year.

The character of Lady Luck is in reality Brenda Banks - a blonde young Irish-American heiress whose father owned some maganese mines, which provided for many plots during the run of the series. Created by Will Eisner (although he never wrote or drew any of her stories), Lady Luck was dressed in a kelly green costume and wide brimmed hat (as shown above).

The series did share some similarities to The Spirit, in that Lady Luck did not possess any superpowers and that the logos used in the series were as distinctive as those used by Eisner on the main feature.

With the 18 May 1941 section, Nicholas Viscardi took over the art and scripts. Viscardi immediately Introduced Peecolo, the Banks' chauffeur becomes Lady Luck's assistant after discovering her dual identity. In 1942 Viscardi was drafted and had to relinquish the series, but he would later return to the field as Nick Cardy some years later producing artwork on such titles as DC's Teen Titans.

The person most associated with the strip, Klaus Nordling, took over with the 1 March 1942 section. Nordling also introduced a new regular character to the series with the Count de Change, a small and accident prone gentleman who had a crush on both Brenda Banks and Lady Luck. Nordling stayed the longest on the strip, but with the 3 March 1946 section the series was cancelled!

Replaced by a humour strip called Wendy the Waitress by Robert Jenny there must have been an outcry for the return of Brenda Banks, as with the 5 May 1946 the character was to return!

This time handled by Fred Schwab, the artwork was more cartooney than Nordling, and the strip concentrated more on the misadventures of the Count de Change. This time the strip was to stop again around the 3 November 1946 section (although some of the regional sections were behind with this strip and in some areas Lady Luck continued until January).

However, Lady Luck's luck still held out: reprints of the strip by Nordling started to appear in Smash Comics with issue 42 (this title also featured Spirit lookalike Midnight) and lasted until #86 when the title changed it's name to Lady Luck where it lasted until #90 (August 1950).

Ken Pierce published two collections of the series in 1980 in conjunction with his Spirit Dailies series.