SECTION: NEWS; Pg. 008
BOSTON HERALD 8/12/04
HEADLINE: Kiddie porn sales pitches no real surprise
BYLINE: By Mike Barnicle
Tommy Hilfiger designs costly clothing that kids love to wear because the label is a status symbol. A lot of Hilfiger's stuff is probably made by somebody sitting in a steam bath in Sri Lanka, getting paid a buck a day, to stitch dungarees and blouses that sell here for hundreds of dollars each.
Yesterday, I noticed an ad in the Globe promoting a 25 percent off sale on ``Tommy Hilfiger Intimates'' for girls. Because I am a trained observer, I figured that meant underwear.
The ad cost about $25,000 and featured a kid - maybe 14 - who bore an amazing resemblance to Jon Benet Ramsey. She was the murdered 6-year-old from Colorado whose hideous parents made her dress like a pathetic teenage whore.
The little girl in the Hilfiger ad had a come-on look and a whole lot less than 25 percent on her frame. She was posed kneeling in bra and panties, staring into the lens, her mouth pouty, lips glossed and . . . well, you get the idea. It's enough to make any sane parent worry about how quickly kids have childhood stolen by the lurid life around us.
And while the definition of obscenity sure keeps changing in a culture where kids lose innocence and often their virginity at ever mind-boggling ages, it wouldn't be unreasonable to use ``obscene'' as an adjective to describe this ad.
But don't blame the Globe. They're not unlike any other newspaper; they are a business trying to turn a profit.
And slamming Hilfiger is useless, too. After all, his company is simply using the same marketing tool that so many other corporations employ to push products: Sex.
On the way to work today, check out the billboards. Look at the TV ads. There's a common denominator, no matter what is being sold - cars, beer, clothes, longer lasting erections or crispier chips at your next big bash - and it is sex.
If you haven't had sex in the last six minutes, you are a loser. And if you want to have it tonight, tomorrow or in between innings of the Sox game, you better buy Tommy Hilfiger's bras or drink a specific beer otherwise you'll be forced to pop a pill, get breast enhancement surgery or shoot yourself.
Also in yesterday's paper there was the story of three degenerates from Salem charged with the sexual exploitation of a 9-year-old girl. The three adults were held without bail.
One of the three, the mother of the 9-year-old, is thought to have pimped her own daughter for drugs. The little girl performed sex acts on two guys. Mom got a bag of coke.
Now, there ought to be a special reserved section of hell for anyone found guilty of a crime like this, letting adults have sex with a kid for drugs or money. And while it is outrageous it is not surprising. Anyone expressing shock simply hasn't been paying attention.
Kids today are surrounded by sex as never before. It's not like it was back when I was in parochial school and the combination of nuns and parents made you believe your hand would fall off and you would go blind if you even entertained an impure thought about the one item more dangerous than communism: Sex.
Today, nearly everything kids watch or hear nurtures and reinforces the notion that having sex is no different than driving a car. It's just that to do one you're required to learn a little something about the rules of the road and can operate only at a certain age. With the other, there isn't even a STOP sign.
I have no idea if the tart in Tommy Hilfiger's ad will mean more underwear gets bought.
But I figure Hilfiger and other companies know exactly what they're doing using kiddie porn to promote a product and they know precisely who their target audience is: Us.
Mbarnicle@bostonherald.com. Barnicle's radio show airs weekdays at 10 a.m. on 96.9 WTKK-FM.
LOAD-DATE: August 12, 2004