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AUGUST 15, 2000

d3tm e-news
Leadership in Action - August 15, 2000 

 
Title page in the The Toastmaster Magazine,  July 2000 issue, of an article by Art Nieto, DTM, District 3 Marketing Chair

Breaking Ground on New Clubs

___________Art Nieto, DTM

As a Toastmaster, you have seen how your club's educational program not only helps members improve their communication skills, but also how it enriches other aspects of their lives. You've observed the best people become confident in what they say and how they interact with others. And you may have seen Toastmasters clubs contribute to improve communication within an entire community or company - creating an awareness of the importance of public speaking and leadership skills. These are points to emphasize when you try to sell community or corporate leaders on the idea of forming a new club.

GETTING STARTED
Contact your District Governor to determine if the district has targeted new Toastmasters opportunities and needs you help. Once you know where and what types of new clubs are needed, notify and work with the District Extension Chairman and the Lieutenant Governor Marketing. You'll find them ready, willing and able to help coordinate your efforts.

Identify and work with a reliable contract person. Make sure the person you contact has some influence and is in a position to say "yes" and support organizing a club. Be positive. An energetic and confident attitude is an immediate confirmation of our program's value.

If your goal is organizing a company club, emphasize the many ways Toastmasters training will benefit the company. If it's a community club, show how efficient and focused your Toastmasters experience has made you by resolving, in advance, matters such as meeting time and location. Be professional, keeping in mind you get only one opportunity to make a good first impression. Plan your presentation carefully. Have all necessary information on hand. With your audience in mind, choose materials you feel will have the most impact from the Toastmasters International Publicity Pack (Catalog No. 153).

Many materials, including a free New Club Information Kit, are available from Toastmasters International's World Headquarters. Submit your request for the free kit to the Membership and Club Extension Department, indicting whether it's for a company or a community prospect. For other materials, consult the Toastmasters International Supply Catalog. 

MINIMUM REQUIREMENTS FOR CHARTERING A NEW CLUB
Clubs must charter with at least 20 members. At least 17 of the members can not also belong to another Toastmasters Club - with one exception: Dual membership is usually a prerequisite for an advanced club. The 20 or more charter members of an advanced club must already belong to another Toastmasters club.

Although there's not a maximum membership rule, 40 is the recommended limit because members of larger clubs have fewer chances to participate. Consider forming two clubs if 40 or more people are interested.

Minimum requirements clubs must meet, once chartered, are (1) conduct at least 12 meetings per year, (2) members must present manual speeches, and (3) members must give and receive both oral and written evaluations.

Although 12 meetings a year are required, weekly meetings are strongly encouraged - to create more opportunities for growth. Clubs may select their own meeting times, depending on members' needs.

STRATEGIES - COPROATIONS
When considering who to contact in a business or government organization find out if any of the organization's employees are already Toastmasters. They may be able to help with the initial approach or at least tell you which executive or manager to contact. If no Toastmasters are employed by the target organization, arrange for a toastmaster with knowledge and experience relating to the business to make the first contact. An engineer for example could contact an aerospace firm, or an insurance sales manager could contact an insurance company.

A person in the organization with authority to say "yes" might be the chef executive, the training director, the personal manager, the public relations manager, the human resources director or the sales director. The person making the initial contact should bring a set of Toastmasters materials plus a sample Toastmasters meeting agenda. He or she should empathize:

* How the Toastmasters program can benefit the organization through increased return on investment, for example, or increased sales, reduced costs and improved employee efficiency.

* The low cost of Toastmasters training - a fraction of what the organization might spend on another type of communications training.

*  That half of all new Toastmasters clubs are being formed in companies, calling attention to organizations in your city or district that sponsor in-house Toastmasters clubs.


 

 


 
 
 

 


Prepared by Glenn Pike, DTM. Lucille Houston, ATM-G, Public Relations Officer, Chairman.
Internet/Newsletter advisory group: Steve Broe, DTM, Richard Moore, ATM-S/CL, George Self, ATM-G/CL