Coma White There is a parade going on. In it, Marilyn is portraying JFK, riding on the back of a car with his 'wife.' (These scenes are being interchanged with scenes of a dancing girl wearing white, Marilyn lying with his head in a mans lap, and the band singing and playing the song. They are playing in the same street that the parade takes place in, but no one is there. There are Christmas lights strung around, and neon crosses on signs in front of a few buildings.) In the parade, there is a man on stilts blowing fire, backed up by a crowd of people in various outfits, walking a ways after the car. (The dancing girl is shown with the man who had Marilyn's head in his lap. It looks like they are in love, or like he's comforting her.) (In my opinion, Marilyn seems to be in a great amount of pain throughout this video.) They are driving, Marilyn is looking very 'respectable' in a suit and tie, with his hair combed back. He's blowing kisses and waving at the people. Suddenly the car stops and he is shot (somewhere between the neck and chest). His wife loses it, she grabs him and holds him to her. The people in the crown start freaking out too, crying. His wife is sobbing now, she's holding her hands in the air while Marilyn's lifeless body collapses onto her lap. Suddenly, they are in a new procession, people are wearing black and white makeup, some of them are wearing fencing outfits, most of them are walking along holding crosses. and an old truck is driving right in the middle of it all. Marilyn is on a big cross, with the people all surrounding him (just like on the cover of the movie). He's alive now, and he kind of does this silent scream, yelling up into the sky. The last image shows Marilyn again, with his head in the wife's lap, dead.
This video, I think, is fairly clear in it's meaning. He's showing how the people of America were so devoted to JFK, they would line up in the streets to be there for him. When JFK died, people didn't know what to do. And it probably isn't centered just at JFK, but at everyone that becomes such a figure for America that people would do anything they were told: "They'd buy shirts that say 'I'm fucking stupid' if Cindy Crawford told them it was cool." (an excerpt from Marilyn's autobiography) What would you tell people if they all listened to you? Maybe 'think for yourselves.' Most of them would freak out and wouldn't know what to do without someone to look up to and idolize. They'd jump off a bridge. But, "Stupid people deserve what they get." I think maybe he was trying to say that this man and all others like him were obsessed over. People can't think for themselves, so they latch on to a socially acceptable figure (Princess Diana ring a bell here?) to idolize, and to train their kids to idolize. Amazingly enough..... all of these people get murdered.