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RollingStone.com and TDK Team Up to Help Music Lovers Create a `90s Music Time Capsule

RollingStone.com Puts Resources of Magazine Online to Aid Net Surfers in Making a Mix CD of the Decade's Best Music

Source: Yahoo News

Musically, the 1990s will be remembered for everything from Nirvana and Pearl Jam to the Spice Girls and Backstreet Boys to Jay Z and Puff Daddy to Alanis Morisette and Jewel. To help music fans create the ultimate '90s music compilation, RollingStone.com and TDK have created a new site that showcases the best music of the decade. The '90s Music Time Capsule is accessible through RollingStone.com and through TDK.com.

``Rolling Stone magazine has covered music for 30 years and there's no better source for the kind of information available in the '90s Music Time Capsule,'' says Chris Corteen, TDK marketing communications manager. ``And TDK is the leader in digital audio recording media, so it only makes sense for us to team up for this site which champions the idea of making a music time capsule on TDK recordable CDs.''

The '90s Music Time Capsule includes a year-by-year look at Rolling Stone magazine's prestigious Readers' Poll and Critics' Poll as well as a reminder of significant cultural events from each year and some trivia. The site also takes poll information to the next level by providing in-depth information about each artist, including audio and video clips, photos, biography and discography.

Visitors are encouraged to make a list of the songs they would choose for the ultimate '90s time capsule. A sweepstakes available on the site asks visitors to register the 10 songs they would choose for the time capsule. Registering their opinions makes visitors eligible to win a 10-pack of TDK CD-TWIN-R blank CDs, a Harman Kardon CDR 2 consumer audio CD recorder and a $150 shopping spree at Tunes.com so the winner can buy some of their favorite '90s music. The prize package has a retail value of approximately $1,000. In addition, two runner-ups will receive $150 shopping sprees at Tunes.com. The sweepstakes closes November 15.

As visitors enter the sweepstakes, they also will be asked to enter their opinion on who the artist of the decade is. On December 1, the results of that poll will be available at TDK.COM.

``This prize package is top-of-the-line and includes everything you need to get started in CD recording,'' says Brad Schrepferman, RollingStone.com's sales manager. ``The Harman Kardon CDR 2 is a state-of-the-art dual-deck CD recorder that lets you dub a CD at 4 times faster than normal speed -- that's a 74 minute disc in less than 20 minutes. The TDK CD-TWIN-R discs are the best available for certified recording and playback compatibility. And with the $150 shopping spree, the winner can buy the CDs needed to create the mix of the decade.''

The '90s Music Time Capsule is part of TDK's continuing multi-million dollar media campaign designed to educate consumers about what's possible with TDK digital audio technology. As such, the '90s Music Time Capsule will feature links to Digital Audio: A TDK Guide, TDK's website devoted to CD recording and other digital recording methods.

``By visiting Digital Audio, consumers can find out how to make their own musical time capsules, whether it be for the music of the '90s or the entire millennium,'' says Corteen. ``With a CD recorder and TDK Certified Plus CD-R discs, music fans can create a mix from any source -- CD, tape, vinyl, even 8-track.''

ABOUT THE GRAND PRIZE PACKAGE

TDK CD-TWIN-R

TDK CD-TWIN-R discs incorporate the company's latest third-generation technologies for superior recording performance and total playback compatibility in all home, personal and car CD players. TDK's new Reflex Mirror Tuning Technology uses the superior reflectivity and hardness of pure silver to achieve higher reflectivity than previous CD-R media. This layer and TDK's ISOPURE recording dye technology utilizing a re-tuned MSi (metal-stabilized cyanine) recording material provides higher sensitivity than other CD-R media, for enhanced recording and playback performance. In addition, a new double layer protective system featuring a HardHat protective coating provides a tough, high-impact shield that is greater than 50 percent more resistant to physical damage than previous CD-R media and assures dependable, consistent performance even in the toughest portable applications. TDK CD-TWIN-R discs are available in 74-minute and 80-minute lengths and retail for $6.50 and $7.50 respectively.

HARMAN KARDON CDR 2

The Harman Kardon CDR 2 CD Recorder is a consumer audio deck with both CD-R and CD-RW recording capability. The first consumer CD recorder to offer 4X-speed CD-R recording capability, the CDR 2 features exclusive audiophile-grade AKM D/A converters for exceptional sonic performance, along with a host of advanced performance and convenience features such as dual-disc tray operation for complete recording flexibility and unmatched ease of use. The CDR 2, which records on both write-once audio CD-R discs and rewritable audio CD-RW discs, facilitates effortless CD-to-CD dubbing, thanks to its high-speed dubbing and disc-finalization capabilities -- features exclusive to the Harman Kardon CDR 2. The CDR 2 performs CD-to-CD-R dubbing at 4X-speed -- twice as fast as any other CD-R deck available. The CDR 2 also dubs CD-RW discs at 2X normal speed. The CDR 2 debuts at retail in late Fall 1999 and has a suggested retail price of $799.

TUNES.COM SHOPPING SPREE

The winner will receive a $150 shopping spree at Tunes.com so they can purchase their favorite music. Two runners-up also will receive a $150 shopping spree at Tunes.com.