After wrapping up a record-setting 1998 with a hometown show in Orlando, Florida, the Backstreet Boys plan to take a few weeks off to start work on its sophomore album -- although the boy band will next turn up in advertisements as part of the mega-popular Milk Mustache campaign.
The Backstreet Boys recently convened on location in New York City with renowned photographer Annie Liebowitz to shoot the ads, which are due to turn up in print media nationwide on January 6.
Despite the overwhelming success of the Milk Mustache campaign, conflicting data has arisen as to whether such ads have actually helped increase milk consumption since its launch several years ago.
Regardless of the statistics, the Backstreet Boys said that they were happy to don the white mustaches for the ads, and talked with MTV about their agreement to participate in the pro-dairy project.
Nick Carter
"Especially for people who are very active in sports or dancing like we do," added A.J. "You definitely need strong bones for that. Definitely your calcium intake -- and milk is one of the best ways of getting that.
"I think that we're going to be posted up on lockers and stuff as a milk ad," concluded Brian, referring to the ads collectability amongst teens, "and that's pretty cool."
The Backstreet Boys have already released "All I Have to Give" to radio as the next single from the group's 1997 self-titled debut, while a commercial version of the song is due in stores on January 8.
"Milk's a great thing for growing young people or for older people," Nick said, "you know it's an everyday part of life. It goes with cereal, cookies, everything and I just think doing this [is a good way] to get more people to [drink milk]."
