LinkExchange Member

THE TRUTH ABOUT MULTI-LEVEL MARKETING PROGRAMS

Multi-level marketing is a fancy name currently being used by
some companies in an effort to do two things:

The first objective is to move products from their warehouses,
and thus increase their sales volume The second objective is to
recruit "an army" of commission-only sales people.

Make no mistake about it! After you've stripped all the hoopla
away from these "super money-making opportunities", the bottom
line remains the same - you make money from commissions allowed
from the sale of products.

Generally speaking, very few people have any "real" sales
experience, and thus, if offered the opportunity to take a job
as a commission-only sales person, they'd run from it like the
devil.

At the same time, most commission-only sales positions are
"direct selling" opportunities. And, the definition of direct
selling begins with an explanation of what a door-to-door sales
person does.

Don't get me wrong. A lot of personal fortunes have been amassed
by commission-only sales people. For sure, when you attempt to
sell by mail, you're almost always involved in commission
selling and direct selling.

What I'm saying is that most people are "duped" into joining
multi-level marketing programs without understanding that it is
commission sales and at least a form of door-to-door selling.

Worse than "duping" you into joining their programs... many
so-called multi-level marketing companies subtly encourage you
to break the law, and run the risk of huge monetary fines, long
terms in prison, or both! This is done by at least, "inferring"
that if you will find a number of people to duplicate what
you're doing, and in turn encourage each new enrolled to keep
the system going, everybody will get rich!

Not so, my friend! That's a "Ponzi Scheme", and if you don't
really understand what a Ponzi Scheme is - allow me a moment to
explain. Such a scheme is any kind of money-making opportunity
where you get paid by recruiting, enlisting, or soliciting other
people to follow your lead and continue a chain of events. In
other words, you'll be paid a commission from the people you
recruit - (1) from the people they recruit (2) from the people
they recruit (3) and into infinity.

This is the "secret" impact that most multi-level marketing
companies use to induce you to buy into their program. Such
practices are illegal, and subject to federal laws which could
destroy you. So called, bi-level marketing plans are the same
thing, as chain letters, and people helping people clubs.
They're based upon the Ponzi Scheme. If you have any doubts,
take your money-making opportunity and sit down with your local
postmaster and discuss its legality.

These things are illegal because if - as in a dream world - they
really worked, by the time one person had attained level number
five, he would have "signed" everybody on earth with only the
first two levels receiving any of the money. There would be
nobody left for the third, fourth and fifth levels to sell to.

Multi-level marketing companies get around the law by stating
within their by-laws that it is strictly forbidden to promote or
attempt to sell the program by mail. Then, when the postal
inspectors come calling on the little guy, the MLM company says:
"He did it - we don't do such things - here, look at our
by-laws".

The bottom line is as old as the hills: you can do anything you
want - legal or illegal - so long as you don't get caught - but
when you do get caught, you'd better be prepared to pay the
price.

Besides the terrible mess multi-level marketing has gotten a lot
of normally law-abiding and moral people into, it has "foisted"
upon these people personality changes that many of them do not
like.

To make any money selling a product or service on a
commission-only basis, you have to have the ability to sell like
the proverbial "used car salesman". It's all hard sell, and more
often than not, involves "forcing" the prospect to buy whether
its good for him or not.

Anyone who has ever attempted to succeed in commission sales,
knows that it takes a product in great demand - a great deal of
sales calls, advertising and persistence, and a little bit of
failure and a tremendous amount of "total business moxie" to
make any money at it.

There's nothing wrong with commission selling - and if you're
good at it, you can make a lot of money in this kind of selling.
But remember that multi-level marketing is commission selling,
the way "distributors" are recruited is very illegal, with the
authorities closing down more MLM companies everyday - and it
takes a special kind of person, with the right kind of
personality to succeed at it.

===============================================================

LinkExchange Member

REPORT # 2

HOW TO PARLAY ANY MULTILEVEL PROGRAM INTO REAL RICHES



Multi-level Marketing companies abound by the thousands. A great
many well-known economists are predicting this form of selling
to become the prevailing method of selling by the turn of the
century.

A lot of people have joined multi-level marketing programs and
have made a fortune from their efforts. Anybody with just a
smattering of ambition and energy can still join up and attain
financial freedom.

However, unless you know what you're doing and how to do it,
you'll probably never make much more than your expenses.

First off, be sure of the MLM company you hook up with - make
sure it's all it claims to be, and that it will not only make
regular payments to you, but that it will ship the merchandise
to your customers and is going to be around for years to come.

Secondly, be sure that the product you're promoting has a mass
appeal - does it sell itself and will people stand in line to
buy it? A lot of well-meaning advertising writers advise you to
select a product, devise a selling plan and then to work your
plan - but, this will only put you into the shoes of an
Eight-Days-A-Week Sales Person.

The one product that sells itself, and for which people the
world over will stand in line for, is "How-To Information" that
explains to people wanting to get rich, how to get rich.

Thirdly, make sure the program you decide upon can be adapted to
sales by mail. Believe me, selling by mail is the least
expensive and most efficient method of selling there is.

Look at all the ads in the trade papers and magazines. All those
trying to sell multi-level programs - what are they missing? Can
you adopt your program to "have to have" advertising?

Amway could go with a direct mail circular starting out with
something like: Get paid for cleaning your home!

Yurika Foods could go with a circular like: Receive a 25 cent
rebate for every dollar you spend on food!

What I'm advocating is that you make up a direct mail circular
to pull in new prospects. We've used such a circular for 3
different MLM programs; We sent out 10,000 circulars asking for
$2 for further details of our program, and in each instance, we
pulled in more than 4,000 first line distributors.

Get yourself a mailing list of 10,000 or more opportunity
seekers; make up an advertising circular that whets the appetite
of the recipients, then get these circulars into the mail. When
the orders for more information come in, send them a sales
letter along with your program join-up brochure.

You can have thousands of these brochures printed and mailed to
everyone in your area - even to names from the phone book. Or to
people all across the country. But to be really effective and
bring back a profit for you, you should have a complete mailing
package.

In other words, your MLM Advertising Circular asking for $2 in
exchange for further information about the best MLM Program yet
devised can be your door opener -then, you should include other
things that should also interest the prospect. In other words,
not just a single sheet of paper.

Our own direct mail package usually includes our current MLM
Advertising Circular, then our current special of the month:
sometimes mailing lists at greatly reduced prices or a special
book and then a listing of our How-To Informational Reports.

We figure that with this direct mail package, if they - the
recipient - doesn't want one thing, he'll want the other. In a
great many cases, we get orders for the whole package which
sometimes runs to several hundred dollars. The thing is, we've
been very successful with this mailing package, most of the time
pulling in better than 10% orders per thousand packages mailed
out. And, our MLM conversion rate - people who send in $2 for
further information on our MLM Program and then end up joining
the program under our sponsorship has been running better than
30 percent!

How To Parlay Any Multi-Level Program Into Real Riches. Start
with a good product (How To Make A Real Profit With A Current
Sparetime Project). Make up a direct mail advertising circular,
send it out to everybody in the country with a complete direct
mail package; and you'll be home free! I know I've done it with
three different MultiLevel Programs!

==============================================================

REPORT #3

HOW TO CHOOSE A WINNING MULTI-LEVEL PROGRAM

The idea of using a multi-level marketing program to produce
extra income - to attain financial freedom - has taken North
America by storm! More and more people from north to south, and
from east to west are looking around, and attempting to find a
real winner.

The problem is, multi-level marketing companies are sprouting up
all over the place, and there's just too many of them to keep up
with, for the average extra-income opportunity seeker. This
makes the choice of the best one or ones to "hook up with" a
frustrating and time-consuming process.

Before you "hook up with" any multi-level company, we advise you
to run through this check list:

THINK ABOUT THE PRODUCT. Is it a product that you would use
regularly, and freely recommend to your friends? Is it lower
priced, more convenient to use than similar products available
elsewhere, particularly at the stores in your area? And finally,
what about delivery--how much of a time interval is involved
from when your customer orders until he receives the product?

FIND OUT AS MUCH ABOUT THE OPERATION AS YOU POSSIBLY CAN. Beware
of chain letters, pyramid scams, and exorbitant claims relative
to distributor profits. Be sure to find out exactly what you'll
be getting in return for your initial sign up fee. Make sure the
company provides you with professional sales aid materials, and
that they're reasonably priced.

Many MLM companies rake in tremendous profits just selling
brochures and/or other sales literature. Check with your local
printing outlets and determine your actual cost.

Find out about the company's financial backing and corporate
officers. Are they "pushing" this program as an extra-income
project of their own, or are they in it as full time
professional sales people? Be sure to understand/know how the
company keeps track of all incoming orders and when, as well as
how you'll be paid.

In essence, before deciding to become involved with a
multi-level marketing company and expect to make a profit, it is
essential that you understand:



IT IS A SELLING PROPOSITION. YOU MAY BE REQUIRED TO DO AT LEAST
SOME FACE-TO-FACE SELLING - AND IT WILL REQUIRE A LOT OF YOUR
TIME.

You must have a product line that appeals to most people. In
other words, information or program/help that will enable people
to fulfill their basic wants such as becoming rich!

Selling vitamins, wrinkle creams, even food, will NOT fulfill
those needs because of the intense competition. But, appealing
to those people who are already selling a product with a sales
improvement or training program can make you rich.

In addition to understanding what's involved, and a product line
that most people want, and will buy from you, you need
assistance - instructions and help in not only selling the
product or products, but in how to find new customers on an
ongoing basis.

Once you've decided to try your hand at multi-level marketing,
and you've become affiliated with a company that has a product
line you feel will appeal to most people, and you have your
advertising/sales materials, the next thing is to determine how
YOU want to sell it. Will you be selling door-to-door, via home
parties, public seminars, by mail, or a combination of all these
methods?

Remember, the amount of time you spend in actually trying to
sell the product will determine the amount of money you make.
The more presentations or sales calls you make, the more money
you're going to make.

But unless you make those sales calls, you won't be making any
money.

It's up to you to decide just how much time you'll spend with
your extra-income producing project.

Picking a winning multi-level company can be exasperating
because there are so many to choose from, but the ordeal can be
a lot more profitable if you'll just ask yourself the question
we've outlined for you in this report.

=========================================================

REPORT # 4

COMPANIES OFFERING DIRECT SALES AND NETWORK MARKETING
OPPORTUNITIES

1. Avon Products, 9 W 57th St., New York, NY 10019 (Beauty and
personal care products)

2. Discovery Toys, 2530 Arnold Dr #400, Martinez, CA 94553
(Educational books, games and toys)

3. First Fitness Int'l Inc, 15944 Midway Rd., Dallas, IX 75244
(Beauty and health related products)

4. For You Inc., 4235 Main St., POB 1216, Loris, SC 29669
(Personal care products)

5. Usborne Books At Home, 10302 E 55th Pl, Tulsa, OK 74146
(Children's books)

6. Herbalife, PO Box 80210 Los Angeles, CA 90301 (Health
related/skin and hair products)

7. L'Arome, 456 Lakeshore Pkwy, Rockhill, SC 29730   
(Skin-care/health related products/fragrances)

8. Light Force, 1115 Thompson Ave #5, Santa Cruz, CA 95062
(Nutritional products)

9. Melaleuca Inc.. 3910 S Yellowstone, Idaho Falls, ID 83402
(Nutritional/personal and home care products)

10. The NANCI Corp, 7633 E 63rd Pl, Tulsa, OK 74133 (Nutritional
Supplements)

11. Noevir Inc., 1095 SE Main St., Irvine, CA 92714 (Personal
care products)

12. NonPerre, 4879 E La Palma Ave #206, Anaheim Hills, CA 92807
(Nutrional supplements, skin/body/hair care products)

13. NuSkin International, 1 Provo Ctr, Provo, UT 84606
(Cosmetics & health care products)

14. Omnitrition, 1620 Rafe St #108 Carrollton, TX 75006
(Nutritional products)

15. Oriflame Corp, 76 Treble Cove Rd, No Billerica, MA 01862
(Cosmetics, fragrances, skin care products)

16. Rexall Showcase International, 6600 N Andrews #401 Ft
Lauderdale, FL 33309 (Nutritional products)

17. United Dental Plan of America Inc., 535 Braodhollow Rd,
Melville, NY 11747 (Dental care plans)

18. Viva America Marketing Inc., 1239 Victoria St., Costa Mesa,
CA 92627 (Beauty, health and vitamin products)

19. We Care Distributors Inc., 10701 A South Commerce,
Charlotte, NC 28273 (Skin and personal care products)

20. The Fuller Brush Co., 3065 Center Green Dr, Boulder, CO
80301 (Household cleaning products)

21. Rexair, 3221 W Big Beaver Rd #200, Troy, MI 48084 (Vacuum
cleaners)

22. Financial Success Institute, PO Box 1106 Cary, NC 27512
(Personal financial/improvement products and services)

23. Personal Wealth Systems, 8535-25 Bay Meadows Rd.,
Jacksonville, FL 32256 (Financial & personal development
products)

24. Atnway Corp, 7575 Fulton St East, Ada, MI 49355 (Cosmetics
and skin care products)

25. Mary Kay Cosmetics, 8787 Stemmons Frwy, Dallas, IX 75247
(Cosmetics and skin care products)

26. Nature's Sunshine Products, 75 E 1700 South Provo, Ul 94605
(Herbs, vitamins and personal care products)

27. SASCO, 2300 Valley Vilew Ln #230, Farmers Branch, TX 75234
(Cosmetics, skin and health related products)

28. Artistic Impressions, 240 Cortland Ave, Lombard, IL 60148
(Decorative art)

29. Shaklee Corp, 444 Market St., San Francisco, CA 94111 (Skin
care/food/cleaning/nutritional products:)

30. Watkins, Inc., 150 Liverty St, Winomna, MN 55987 (Food and
health related products)

31. House of Lloyd, Inc., 11901 Granview Rd, Grandview, MO 64030
(Kitchen related products, gifts, Christmas decorations)

32. Golden Pride-Rawleigh, Inc, 1501 Northpoint Pkwy #100, W
Palm Beach, FL 33407 (Health care/nutritional supplements/pet
supplies)

33. Envrio-Tech International, 6600 W Charleston #125, Las Vegas
NV 89102 (Water-free car wash/protective sealant)

34. Natural World, Inc, 652 Glenbrook Rd, Stamford, CT 07906
(Household/personal products environment friendly)

35. Jeunique International, Inc, 19501 E Walnut Dr, City Of
Industry, CA 91749 (Cosmetics/nutritional products/lingerie)

* Some companies listed in this report may have changed their
addresses or discontinued operations. Always write "ADDRESS
CORRECTION REQUESTED" on your envelope. Each name and address is
accurate at the time listing went to press.