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JUDGING THE ENTRANTS IN THE MLM PARADE


Multi-level marketing may be the opportunity of the 1990's. Many
fortune have been made, and many, many more will be made by this
simple marketing method. But it seems there are many people who
have given MLM a sincere effort and still not have their effort
rewarded. There are many reasons for most of them relating to
the person's personal abilities and the quality and price of the
product being sold. There are ways to overcome those problems
and make MLM work for you, and here is what the greats in the
field have done to achieve their incredible incomes.

1. Sell only quality products at fair prices. The company
supplying the product must be reputable and offer prompt service.

2. Choose specific items or product lines that sell for under
$20 and will lead to later sales of the same item to the same
person.

3. Show the product and give brochures to absolutely everyone
you know from your brother to your meter reader to the person at
the gas company who opens your check envelope. These people will
eventually come to you.

4. When using the mails to distribute brochures, always add a
personal note written in pen, with each one, encouraging them to
read the material and outlining what you know about their
business that makes your opportunity so good for them. Get them
to read the literature. Personal sales notes are incredibly
powerful tools.

			

5. When using the mails, be careful about using mailing lists.
Most commercial lists are overpriced and pull much more poorly
than advertised. It is wiser to advertise your opportunity in
magazines with classified sections, especially those with other
MLM ads.

6. Contact as many people as you can in a 24-hour day. You will
not get rich by getting others to make you rich. You will get
rich by being successful yourself and by showing others your
success and your success will only come through action.

7. Fast money in MLM is rare; big money is not so rare. You may
not even get a first check for six weeks, and it will probably
be small. The aim of your efforts will be to build toward a
network of distributors under you, especially on the third
through fifth levels where fortunes are won and lost.

8. Plan your campaign. Know exactly where you want to be in one
month, six months, a year, five years from now. Stick with every
bit of the plan you can, although you will find it needs
revision as your success grows. If your plan requires mailing X
number of letters or holding X number of sales meetings a week,
do it, and fill every activity with the maximum amount of
efficiency and effectiveness.

9. Never let yourself stay discouraged for more than a moment.
Persistence is the real key to MLM selling. The longer and
harder you work, the more certain you can be that you will win.
Believe it or not, there are still many fortunes to be made, so
never blame a good product for your failure. The losers are the
dabblers and the dropouts.

10. Unless specifically requested in your contract, don't stay
too long with just one product or product line without adding
another. Add a new line as often as your finances permit.
Department stores make more money than specialty shops.

11. Don't waste time! The more effort you expend in the crucial
first few weeks, the more rewards you will reap "downline."