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I. Executive Overview
A. Summary of Business & Business Model B. Visual Trace - The Entry Product II. The Company A. Product and Service Strategy 1. Application Development 2. Application Quality, Test and Deployment 3. Application Integration and Utilization B. Technologies C. Value Proposition 1. Improved Products 2. Developer Productivity 3. Product Quality 4. Development Cost 5. Time to Market D. Management Team E. Organization F. Patents & Copyrights G. Risks III. Market Analysis A. Market Description B. Target Market 1. Seats IV. Competitive Analysis A. Competition B. Barriers to Entry C. Import-Export Advantages V. Products & Services A. Product Line Plans |
1. Visual Trace
2. Visual Tester 3. Visual Service B. Future Product & Services Plan C. Service and Support Plans VI. Marketing & Sales A. Sales Strategy B. Partnering & Bundling Opportunities C. Sales Cycle D. Pricing Strategy E. Marketing Communications VII. Finance A. Financial Overview B. Income Statement - Base Plan C. Balance Sheet - Base Plan D. Statement of Cash Flows - Base Plan E. Revenue Sources - Base Plan F. Expense - Base Plan G. Funding Requirements H. Additional Revenue Streams VIII. Glossary A. Overview of Development Process B. Definition of Terms IX. Appendix A. Resumes B. Visual Trace Screen Shots C. INFO SERV MANAGEMENT Financial Model |