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On the World Wide Web, your website is your companies TV commercial 24 hours a day, everyday.

Advertising on the Web

• Advertising Costs
  
  It is far less expensive to provide information on the World Wide Web than to print and distribute (and redistribute) information by mail or other typical advertising. Think about it. Many companies pay thousands of dollars each month to advertise on TV, radio, and print ads. And then have to pay over and over again to keep the ad running. Each ad is extremely expensive, and is limited in the amount of customers it attracts depending on the range or distribution of the medium. But on the World Wide Web, your website is your companies TV commercial 24 hours a day, everyday. Period. It reaches the entire world. And most of all, it will only cost a few dollars a day to keep it running.
   
• Multimedia Presentation
  
  Web advertising allows you to incorporate rich text, full-color graphics, audio, and even video, all in one place. Consumers can read about your company, view your products, send you e-mail inquiries, and place on-line orders without ever having to leave the comfort of their home or office.
   
• Direct Marketing
  
  The World Wide Web is a direct market environment. Consumers accessing the Internet use search engines to look for companies supplying specific products or services. By placing your "business card" on the Web, you are making it easy for interested customers to find you.
   
• Up-to-Date Information
  
  The dynamic nature of the World Wide Web allows you to provide up-to-date information in a timely fashion. (Are you running a special promotion this week? Has your price list changed? Have you added a new product or service recently?) In minutes, your web site can be updated to reflect this new information. The changes will be visible to everyone immediately.
   
• Corporate Appearance
  
  On the Internet, your web site is your corporate headquarters. An impressive, well-designed site can allow you to "level the playing field" with larger, competing companies.
   
• Market Size
  
  As this graph shows, not only is the Internet market constantly growing, but its rate of growth is also increasing dramatically.
  
  

  Advertising on the Web generated $74 million in revenues in 1996 and will jump to $2.6 billion by the year 2000.

  
   

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Last modified: Thursday, May 12, 2005