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CEREAL AND OTHER PREMIUMS, COMIC BOOK OFFERS AND GUMBALL PRIZES

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MISTER TOAST WEBSITE

Children around the world delighted in getting premiums/prizes as a bonus in their cereal boxes and with many other types of food and non food items. Nabisco and Kelloggs were around the world by the 1930s and some premiums were used in several different countries. Many of the cereal box pictures are courtesy Dan Goodsell. See the direct link to his web site "MISTER TOAST" above where you can find neat things to buy and at TICK TOCK WORLD many more cereal boxes.

White Tastee-Freez sundae premiums.

25.00 Bob Avila.

45.00 Yogi Berra.

35.00 Roy Campanella.

45.00 Larry Doby.

30.00 Junior Gilliam.

25.00 Harvey Kuenn.

45.00 Bob Lemon.

40.00 Pee Wee Reese.

35.00 Al Rosen.

50.00 Mickey Vernon (slight bat bend).

Red figure is a Marx 45mm scale figure for sale at Marx space page.

NONE Small flat orange space figure marked "slide on spoon", HP. ()

NONE Cracker Jacks kid;.

2.00 Throwing action (NO FOOTBALL) football player.

NONE Count Chocula, brown, soft plastic.

NONE Mattel Strange Change. The Mummy, yellow soft plastic.

Premiums or game pieces.

NONE - Funny green alien.

NONE - Spaceman on panel, 2 flat posts on back, part of a cap bomb?

5.00 Batman - Robin figure?

NONE - Horse with jockey game piece.

4.00 Phileas Fogg; 1 red, 1 blue.

4.00 Mr Fix an Around the World in 80 Days Cartoon character, yellow soft plastic. Thanks to Kevin Wahl for the ID.

NONE - Lord Maze.

NONE - Belinda Maze.

NONE - Jean Passepartout.

NONE - Toto the monkey.

TOP ROW

1.00 Nosco cowboy, yellow hard plastic flat.

1.00 Nosco Indian, yellow hard plastic flat.

1.00 Alphabet animals horse, pink hard plastic.

1.00 Alphabet animals zebra, hard plastic,

1.00 Horse? looking backwards, white hard plastic.

1.00 Chicken, white soft plastic.

1.00 Sail boat, soft plastic.

BOTTOM ROW

NONE Gorilla hard plastic.

1.00 Nosco dog, red.

1.00 Blue dog.

2.00 Baseball player.

4.00 Clown, bowl hanger, red soft plastic.(2)

NONE FBI man or gangster blue soft plastic flat.

2.00 Peter Rabbit?, game piece, yellow hard plastic.(2)

4.00 Pirate, bowl hanger, red soft plastic.

5.00 Aircraft carrier (NO PLANE)

3.00 Shooting? airplane.

- 5.00 Delta jet airplane.

From a series of Kelloggs of England kings and queens cereal premiums made in the 1960s. They are about 45mm in size and the backs are flat with the name, dates of birth & death and where buried.

NONE - Edward I.

NONE - Queen Elizabeth.

Semiflat figures a series of mostly Palmer Monster copies.

NONE - Caveman.

NONE King Kong, yellow.

NONE Frankenstein, yellow.

- 5.00 Semi flat base ball players lot.

- NONE IN STOCK - Kelloggs Crater Critters "Kingly Critter", light purple, circa 1972.

5.00 Reissue astronits 18 in 9 poses, mix of pink & green.

NONE IN STOCK

6.00 Lot of six rubber comic paratroopers. First four by Imperial and may be dated 1975 or 1976. I think these were premiums.

We have been told these football players may have been used as premiums by Kelloggs in Canada. They are made of very flexible rubber and are 1/32 scale.

NONE #35 crouching looking backwards; 1 red.

NONE #16 Crouching halfback?; 1 red.

NONE #44 In three point stance; 1 red.

NONE #56 About to catch the ball; 1 tan.

NONE #66 About to be handed the ball; 1 red.

NONE #60 Quarterback about to get the ball from center; 1 red.

NONE - Set of 16 Shrek premiums made in Mexico. 28-30mm in scale.

20.00 Set of 8 Star Wars premiums made in Mexico, 28-30mm in scale. Vader is in black other figures were made in several colors; 1 set gray.

1968-72 Fritos pencil topper premiums.

3.00 Frito Bandito, worn.

NONE - WC Frito.

NONE - Muncha Bunch;.

NONE IN STOCK

8.00 Lot of white loose 1/72 scale cereal premiums as seen above. Copies of Giant which were copies of 1/32 Britains figures. Horses are solid.

8.00 Lot of brown loose 1/72 scale cereal premiums as seen above. Copies of Giant which were copies of 1/32 Britains figures. Horses are solid.

8.00 Lot of yellow & white loose 1/72 scale cereal premiums as seen above. Copies of Giant which were copies of 1/32 Britains figures. Horses are solid.

8.00 Lot with 4 white foot Indians in 4 poses, 3 white mounted Indians in two poses with horses, 1 mounted with horse and 3 foot white cowboys in 4 poses and two foot cowboys in one pose + 3 brown horses.

The HO (1/72) scale figures pictured above are from a different offer than the box shown as they contain twice the contents of the "3 per box" offer. Like the box offer they figures are copies of GIANT cowboys and Indians which were themselves copies of Britains 54mm figures.

NONE - Sealed bag with 3 blue cowboys and 3 red Indians on foot.

NONE - Sealed bag with 3 green cowboys and 3 red Indians on foot.

NONE - Sealed bag with 3 mounted figures.

5.00 Loose lot of 3 mounted and four foot figures.

8.00 Jean Lafoote balloon racer, MIP.

NONE - Two piece hollow dachshund, SP.

NONE - Witch, flat on the back, green SP.

NONE -Semi round wolfman (downsize copy of Palmer figure), white, SP.

6.00 Two mini dinosaurs, MIP, (either Tim-Mee or copies of Tim-Mee).

NONE - Tiny circus act, man? riding on two buffalo, MIP.

NONE - Jet marked, DC 8, Air Canada, Made in Canada, red, SP.

Post cereal premiums, two are still MIP.

NONE IN STOCK

Dr. Doolittle premiums given away in packages of Royal's Shake-a Pudd'n. We need the snail & Dr Doolittle for the picture. Each figure is marked with it's name on one side of the base and Mattel 1967 (plus other very small words) on the other side. Dr. Doolittle figure courtesy James Hayes aka junglejim on ebay.

10.00 EACH;

Giraffe; NONE.

Pushmi-Pullyu (2 headed lama); NONE.

Jip (dog); NONE.

Polynesia(bird); NONE.

Chee-Chee (monkey); NONE.

Dab-Dab (duck); 1 yellow.

Sophie(seal); NONE.

Snail; NONE.

Dr. Doolittle; NONE.

They came in packages of Robin Hood flour in Canada.

12.00 Robin Hood; 1 blue, 1 orange.

12.00 Maid Marian; NONE.

12.00 Prince John; NONE.

12.00 Little John; NONE.

12.00 Sir Hiss; NONE.

12.00 Friar Tuck; NONE.

Cereal premiums from Europe.

12.00 Robin Hood. (NONE)

12.00 Maid Marian. (NONE)

12.00 Minstrel. (NONE)

12.00 Little John. (NONE)

12.00 Friar Tuck. (NONE)

12.00 Halberd Guard. (NONE)

12.00 Crossbow Guard. (NONE)

12.00 Sir Hiss. (NONE)

12.00 Sheriff of Nottingham. (NONE)

12.00 Prince John. (NONE)

Flintstones Land/Sea Vehicle. The cellophane is the older stiff kind so I think 1950s.

8.00 Flintsones Land/Sea vehicle, MIP. (5)

CEREAL PREMIUMS

KELLOGGS

Disney Atlantis Action Divers from 2001.

8.00 Martag, blue, MIP.

8.00 Ulysses, redbrown, MIP.

8.00 Leviathan, green, MIP.

1959 Rice Krispies space men used in England (NONE IN STOCK).

I am told these 45mm knights were made in England in 1994. As you can see from the box they were also used by Kelloggs in Germany and I imagine in other countries in Europe as well. These originally came with stickers for the shields. Most often these are now missing. Figures were made of light gray hard plastic. Children often painted the figures. Cereal box pictures courtesy Rich Fisher.

8.00 A MIP.(1)

8.00 B MIP.(1)

8.00 C MIP.(1)

8.00 D MIP.(1)

8.00 E MIP.(1)

8.00 F MIP.(1)

Out of Package

3.00 E.With sword, looking forward.(2 UNPAINTED, 1 PAINTED).

3.00 F.with mace at side, unpainted.(1)

Mailaway Bulldogging game offer. Picture of actual set courtesy Micheal Weitzel.

NONE IN STOCK

Figure ID courtesy Keith Ward.

5.00 Flying platform figure; 1 green, painted. -

These may have been reissued as some can be found without the Disney mark.

4.00 EACH WITH DISNEY MARK, 2.00 EACH NO DISNEY MARK

Lady; With Disney mark; 1 dark brown, 1 lighter redbrown, 1 tan, 1 redbrown, 2 white, No Mark; 1 red, 1 pink.

Tramp; With Mark; 1 redbrown, 1 white, 2 tan, 2 brown, 1 dark brown, No Mark; 1 yellow.

Si; With Mark; 1 butterscotch, 1 redbrown, No Mark; NONE.

Am; With Mark; 1 butterscotch, 1 white, 1 dark brown, No Mark; NONE.

Boris; With Mark; 1 white, No Mark; 1 orange.

Peg; With Mark; 1 dark brown, No Mark; 1 yellow.

Trusty; With Mark; 5 white, 1 brown, No Mark; 1 silver, 1 orange.

Bull; With Mark; 1 redbrown, 1 light redbrown, No Mark; 1 white.

Pedro; With Mark; 1 tan, No Mark; NONE.

Jock; With Mark; 1 white, 1 dark brown, 2 brown, 1 redbrown No Mark; 1 red.

Dachsie; With Mark; 1 brown, 2 tan, (2.00 NO TAIL; 1 tan), No Mark; NONE.

Toughy; With Mark; 1 tan, 2 redbrown, 1 light redbrown, No Mark; NONE.

Cereal Premium frogmen. Metal plug would be pulled out so you could put BAKING POWDER (NOT BAKING SODA) in the cavity. The plug was reinserted and when in a filled bathtub the chemical reaction would cause the frogman to rise and sink in the water.

LARGER 54mm SIZE

WITH METAL PLUGS

With underwater torch; NONE.

7.00 With knife; 1 red, 1 green.

7.00 With mine; 1 yellow.

NONE WITH PLUGS.

Larger 54mm figures, NO PLUGS

3.00 With underwater torch; 1 yellow.

3.00 With knife; NONE.

3.00 With mine; 2 green.

5.00 Metal 54mm plug. (NONE)

SMALLER 30/35mm SIZE

NONE MIP with metal plug; 1 blue with mine.

Smaller 30/35mm figures NO PLUGS

3.00 With torch; NONE.

3.00 With knife; NONE.

3.00 With mine; NONE.

RECAST/REISSUE 54mm Figures with metal plugs

4.00 EACH;

With underwater torch; 3 yellow.

With knife; 3 green.

With mine; NONE.

12.00 Blister card with all three reissue "diving" frogmen. (1)

35.00 Knight with lance & horse; OUT OF STOCK.

2.00 Mary Poppins Chimney sweep, yellow (broken).

NONE Mary Poppins, red (broken).

NONE - Toolie Bird Screetch Owl Screwdriver, pink.

Based upon the earlier Toolie Birds these were used in Uncle Toby's cereals as premiums and were produced by Moose enterprises in Hong Kong. 12 Different were made in a variety of colors in a very rubbery plastic.

1.00 EACH

"Snip" scissors; 2 blue, 2 red.

"Splash" paint brush; 1 blue.

"Buzz" saw; 1 blue, 1 yellow.

"Jaggid" opener; 1 blue, 1 yellow, 1 green, 1 red.

"Pincher" pliers; 1 blue, 1 yellow, 1 red.

"Undoo" spanner; 1 blue.

"Nailen" hammer; 2 blue, 1 green, 1 red.

"Grip" wrench; NONE.

"Squeeze" vise; 1 green.

"Spin" power drill; 3 blue, 2 green, 1 red.

"Jammin" jigsaw; 4 blue.

"Palma" hand drill; NONE.

NONE - Small HP wagon, green HP.

We are told these were used a cereal premiums by Kelloggs in Canada.

5.00 Mickey Mouse; NONE.

5.00 Donald Duck; NONE.

5.00 Goofy; NONE.

5.00 Pinocchio; see below.

5.00 Jiminy Cricket; 1 yellow.

5.00 Pinocchio; 1 yellow, 1 red.

5.00 Honest John the fox; 1 yellow.

NABISCO

These were modeled after the popular Monkeys in a barrel game of the day and are not spoon sitters/bowl hangers

7.00 Three hanging monkeys, MIP, colors vary. (5)

2.00 Hanging Monkey (colors vary). (12)

I have seen these listed as being used in 1965 and 1967. Both years may be correct.

6.00 EACH Jungle Book "Jungle Pal" premiums Baloo (bear); 1 blue, 2 orange.

Mowgli (boy); NONE, (4.00 SCUFFS; 1 orange)

Bagheera (tiger); NONE.

King Louie (ape); 3 darker orange, 1 lighter orange.

Buzzy (bird); 1 gray.

Kaa (snake); NONE.

4.00 EACH Winnie the Pooh Breakfast Buddies cereal premiums

Winnie the Pooh; 1 yellow.

Piglet; NONE.

Christopher Robin; 1 orange.

Rabbit; 1 yellow.

Eeyore; 1 yellow 1 blue.

Kanga & Roo; 1 orange.

Owl; 1 green.

Nabisco Spoonmen premium. Two in the picture are missing their antennas. Picture courtesy Randy Murphy.

NONE IN STOCK

Tin flags of 49 states (Hawaii not yet a state) used as Nabisco cereal premiums. You could get a map to place all of the premiums on.

45.00 Map with all 49 tin flags. (2)

40.00 Map badly torn as seen in the picture above with all 49 tin flags.

1.00 EACH US State flags

Alabama. (2)

Alaska. (3)

Arizona. (1)

Arkansas. (1)

California. (3)

Colorado. (1)

Connecticut.(2)

Delaware. (1)

Florida. (2)

Georgia. (2)

Hawaii. (NOT MADE)

Idaho. (2)

Illinois. (1)

Indiana. (1)

Iowa. (2)

Kansas.(2)

Kentucky. (3)

Louisiana.(3)

Maine. (1)

Maryland. (3)

Massachusetts. (1)

Michigan. (1)

Minnesota. (2)

Mississippi. (1)

Missouri. (NONE)

Montana. (1)

Nebraska. (2)

Nevada. (1)

New Hampshire. (1)

New Jersey. (NONE)

New Mexico. (1)

New York. (1)

North Carolina. (4)

North Dakota. (1)

Ohio. (1)

Oklahoma. (2)

Oregon. (1)

Pennsylvania. (4)

Rhode Island. (1)

South Carolina. (2)

South Dakota. (1)

Tennessee. (1)

Texas. (1)

Utah. (1)

Vermont. (3)

Virginia. (2)

Washington. (2)

West Virginia. (NONE)

Wisconsin. (1)

Wyoming. (1)

United nations Flags of the world were also used as premiums by Nabisco.

65.00 82 of 83 United Nations flags with map as seen above. Missing France.

1.00 EACH Flags of the world premiums

United Nations. (NONE)

United States. (NONE)

Afghanistan. (1)

Albania. (NONE)

Argentina. (NONE)

Australia. (NONE)

Austria. (1)

Belgium.(NONE)

Bolivia. (1)

Brazil. (1)

Bulgaria. (1)

Burma. (3)

Byelorussian ssr. (NONE)

Cambodia. (1)

Canada. (NONE)

Ceylon. (3)

Chile. (NONE)

China. (1).

Columbia. (1)

Costa Rica. (1)

Cuba. (NONE)

Czechoslovakia. (NONE)

Denmark. (NONE)

Dominican Republic. (NONE)

Ecuador. (NONE)

El Salvador. (NONE)

Ethiopia. (1)

Federation of Malay.(1)

Finland. (1)

France. (NONE)

Ghana.(NONE)

Greece. (1)

Guatemala. (NONE)

Guinea. (NONE)

Haiti.(NONE)

Honduras. (NONE)

Hungary. (NONE)

Iceland. (1)

India. (2)

Indonesia. (NONE)

Iran. (1)

Iraq. (NONE)

Ireland. (1)

Israel. (NONE)

Italy. (1)

Japan. (NONE)

Jordan. (3)

Laos. (1)

Lebanon. (NONE)

Liberia. (3)

Libya. (NONE)

Luxembourg. (1)

Mexico. (NONE)

Morocco. (1)

Nepal. (1)

Netherlands. (1)

New Zealand. (2)

Nicaragua. (1)

Norway. (1)

Pakistan. (1)

Panama. (NONE)

Paraguay. (1)

Peru. (NONE)

Republic of the Philippines. (NONE)

Poland. (1)

Portugal. (NONE)

Romania. (1)

Saudi Arabia. (1)

Spain. (NONE)

Sudan. (NONE)

Sweden. (NONE)

Thailand. (1)

Tunisia. (1)

Turkey. (NONE)

Ukrainian SSR. (NONE)

Union of South Africa. (1)

U.S.S.R. (NONE)

United Arab Republic. (2)

United Kingdom. (1)

Uruguay. (NONE)

Venezuela.(1)

Yemen. (1)

Yugoslavia. (NONE)

2.00 Roping Champ tin badge, MISSING TAB that comes out of the top to attach the badge.

CEREAL PREMIUMS WRONGLY ATTRIBUTED TO LIDO

Early toy figure dealers were eager to put a label on all the figures they were selling and mistakes were made. The LIDO toy company wholesaled many of it's figures to be used as cereal premiums. Apparently whoever was making some of the "unknown manufacturer" premiums used the same mold maker as did Lido which has caused some confusion as to identification by collectors years later. Careful study of existing records and the LIDO mold catalog when the company went out of business indicates that LIDO did not make any of the following three groups of figures;

Prehistoric Mammals

There are eight prehistoric mammals that were included as Nabisco cereal premiums in 1957. Older examples were made in silver soft plastic.

5.00 LD43A Stenomylus; 3 silver.

5.00 LD43B Brontotherium; 1 silver, (2.00 NO TAIL, silver).

5.00 LD43C Baluchitherium; 1 silver.

5.00 LD43D Giant Sloth; 9 silver.

5.00 LD43E Saber Tooth Tiger; 2 silver, (2.00 TAIL TUFT CHEW; 2 silver, 2.00 MISSING TAIL TUFT; 1 silver).

5.00 LD43F Macrauchenia; 5 silver.

5.00 LD43G Woolly Mammoth; 3 silver.

5.00 LD43H Dinohyus; 2 silver.

In the 1960s Banner Toys owned the mold and made the figures in bright colors and sold them in their "cheaper line" ALDEN catalogs.

Photo courtesy Rick Koch.

NONE IN STOCK

The manufacturer of the small Nabisco dinosaurs is unknown. The mold ended up in the hands of Banner in the 1960s and Joy Toys in the 70s who then passed it along to Tootsie Toy when bought out in 1990. In 2004 the merger company of Processed Plastic/Tootsie Toy sold many of their old molds. Looking at the list of molds we believe this mold found a new owner but it's location is now unknown.

These Dinosaurs were first used as Nabisco cereal premiums in 1957 in a marbled green color (photo of original green dinosaurs courtesy David Schafer), later issue gumball machine prizes came in flesh tone, still old. Yellow, orange and white examples were made by Joy Toys in the 1970s & 80s and brown, silver and gold were later issue colors as well.

5.00 EACH OLDER PRE 1970 ISSUE, CEREAL PREMIUM GREEN AND ALL OTHER OLDER ISSUE COLORS.

2.50 EACH LATER POST 1970 ISSUE COLORS; Yellow, white, orange, gold, silver or dark brown,

Triceratops; OLDER; 1 greenish, 1 light brown, 1 incompletely molded in gray.

LATER ISSUE; 5 yellow, 3 gold, 4 brown.

Dimetrodon; OLDER; NONE,

LATER ISSUE; 7 yellow, 7 gold.

Tyrannosaurus; OLDER; 2 greenish, 1 redishgray.

LATER ISSUE; 7 yellow, 11 gold.

Stegosaurus; OLDER; NONE.

LATER ISSUE; NONE.

Odd animal that has spikes out down both sides;OLDER; 1 darker gray, 1 light gray, 1 light brown,

LATER ISSUE; 3 yellow, 2 brown.

Brontosaurus; OLDER; 1 red, 1 brown, 1 gray, 1 dull blue

LATER ISSUE; 6 yellow, 6 gold, 3 brown.

Plieasurus (swimmer); OLDER; 1 gray, 1 dull whitish

LATER ISSUE; 4 yellow, 3 gold.

Trachodon; OLDER; 1 light gray,

LATER ISSUE; 7 yellow, 7 gold.

Hadrosaurus, Dino with curved bony spike out the back of head; OLDER; 1 tan with scuffs, 1 bright blue,

LATER ISSUE; 6 yellow, 5 gold, 2 brown, 2 silver.

Pteranodon; OLDER; NONE,

LATER ISSUE; 3 yellow.

2.00 EACH, COPIES?

Brontosaurus; 1 tan.

Spiky guy; NONE.

Stegosaurus; NONE.

JOY TOY SMALL NABISCO DINOSAURS

- NONE - JOY TOY 1175 LOST WORLD. Bagged set as pictured above (contents may vary). About 15 dinosaurs in a mix of white, yellow & light gray. ()

These figures are known to collectors as "LIDO" figures, but according to former Lido owner Effrem Arenstein he did not make the mold. It is possible that the same mold maker who made many of the Lido figure molds made the mold for these baseball players as well. You would get one figure in each box of cereal, blue in Wheat Honeys and yellow in Rice Honeys, plus a coupon to mail in for more figures using box tops and money. The ABC TV cameraman if often touted as rare and can sell for much more money than the other figures, but it is just as common. The mold still exists and each "mold shot" produces 36 figures two of each pose (note crouching infielder pose has four different uniform number variations) including the not so rare cameraman. The premiums were blue and yellow but in later years the figures were made in many other colors. SEE LIDO PAGE FOR AVAILABILITY.

14 Different GIs Kelloggs used as cereal premiums. Eight of the figures were copies of Marx figures and the other six copies of Lido figures. Kelloggs probably contracted the the mold maker that had made the molds for Marx and Lido and they just reused the master sculpts from their earlier molds. Cereal box picture courtesy Bob Jones.

SEE LIDO PAGE FOR AVAILABILITY OF INDIVIDUAL FIGURES

CEREAL PREMIUMS MADE BY LIDO

LIDO ACW & western figures appeared in several cereals as premiums or mail away offers. SEE LIDO PAGE FOR AVAILABILITY.

NONE.

The knights were Lido's most popular figures. SEE LIDO PAGE FOR FIGURE AVAILABILITY.

We believe that the animals used as premiums were usually gray in color although other colors may have been used. Lido sold these on blister cards and in header card bags.

25.00 Complete set of all 10 animals, gray. (NONE)

2.00 EACH wild animals in shades of gray.

Hippo(3).

Elephant (2).

Gorilla (4).

Moose (3).

Bear (NONE).

Camel(8).

Lion (NONE).

Buffalo (14).

Rhino (2).

Giraffe (NONE).

Lido supplied 12 different 35mm spacemen and aliens that were used in 1953 in Post Raisin Bran cereal.

SEE LIDO PAGE FOR AVAILABILITY

CEREAL PREMIUMS WRONGLY ATTRIBUTED TO MARX

Several sets of cereal premium figures have been said to be by Marx. A careful examination of the Marx mold list erases this thought as there is no evidence that Marx made the following three groups of cereal premium figures. Early toy figure dealers knew that Marx figures sold for higher prices and so labeled these figures as Marx. We do not know who made them but we do know that Marx did not. The same problem exists on ebay as many many auctions label nonMarx figures as Marx in hope of getting a higher sale price.

Some of the poses are copies of Marx figures which added to the speculation that they were made by Marx. We do not know who made them but we do know it was not Marx. There are nine different figures in the set. They are about 54mm in size and were made in white and cream colors. They were probably used in the 1959-62 time period.

40.00 All nine figures. (NONE)

5.00 George Washington; 6 white

5.00 Nathan Hale; NONE.

5.00 Patrick Henry; 3 white.

5.00 John Paul Jones; NONE.

5.00 Daniel Boone; 6 white

5.00 Davy Crockett; NONE.

5.00 Abraham Lincoln; NONE.

5.00 Robert E. Lee; 2 white.

5.00 U.S. Grant; NONE.

These were not made by Marx either, but based upon the type of plastic used perhaps by the same maker who made the copies of Marx fish also used as cereal premiums. Made in translucent red, blue, green & yellow they were used as premiums in Nabisco Rice Honeys in 1956. Songbird picture courtesy of Randy Murphy

8.00 Sky King; 1 red, 1 blue.

8.00 Clipper; 1 red, 1 yellow.

8.00 Penny; NONE.

8.00 Sheriff; 1 red, 1 blue, 1 yellow.

12.00 Yellow Fury the horse; NONE.

50.00 Songbird the airplane; NONE.

Seven Marx fish were copied by someone and used as premiums by Nabisco. The copies were made in translucent yellow, red, green and blue. (picture of red and blue premiums courtesy David Schafer, picture of all four colors courtesy Randy Murphy). Marx originals for sale will be found at the Marx page. Any cereal premium copies available for sale will be found here.

5.00 Shark; NONE.

5.00 Swordfish; NONE.

5.00 Sea Horse; NONE.

5.00 Sailfish; NONE.

5.00 Tuna; NONE.

5.00 Porpoise; NONE.

5.00 Marlin; NONE.

The 14 Marx 54mm Robin Hood figure, 6 characters & 8 merrymen were copied by Rubenstein International and used as cereal premiums in 1969 by Kelloggs. They are slightly smaller than the Marx 54mm figures and the premiums were made in a light waxy green (Marx figures were made in two molds, merrymen were made in tan, dark brown and flat light green, the six characters in cream and silver)all made in one mold. The US cereal premiums are marked CANADA under their bases. In 1982/83 Rubenstein ran the mold and made the figures in red, blue, yellow and dark green, selling them in header card bags (SEE RUBENSTEIN SECTION FOR AVAILABILITY).

4.00 EACH (unless noted otherwise) WAXY LIGHT GREEN CEREAL PREMIUMS

7.00 Robin Hood; NONE, (4.00 SPLIT IN BOW; 1 waxy light green).

Little John; NONE .

Maid Marian; NONE.

Friar Tuck; 2 waxy light green.

Sheriff of Nottingham; NONE.

Minstrel; NONE.

Merryman shooting bow; 2 waxy light green.

Merryman, bow in left hand, arrow in right; 2 waxy light green.

Merryman running with chest & bow; NONE.

Merryman carrying rock; NONE.

Merryman blowing horn; NONE.

Merryman leaping from tree; NONE.

Merryman with staff & knife; NONE.

Merryman squatting with bow; NONE.

CEREAL PREMIUM FIGURES PERHAPS MADE BY MPC (MULTIPLE PRODUCTS CORP)

NONE

MPC's astronauts were used as premiums for Nabisco Wheat Honeys in 1969. SEE MPC PAGE FOR AVAILABILITY.

MPC's sea life animal figures were used for Nabisco Rice Honeys. SEE MPC PAGE FOR AVAILABILITY.

Some of MPC's dinosaurs and other prehistoric animals were used as premiums for Nabisco Rice Honeys and Wheat Honeys. SEE MPC PAGE FOR AVAILABILITY.

"RUBENSTEIN" CEREAL PREMIUMS

RUBENSTEIN

The "Rubinstein" figures were originally used as cereal premiums. In the US, Rubenstein then sold them in header card bags, but the molds were also used by several European countries. One of the Soldiers of the World figures we recently obtained is marked MADE IN ENGLAND which we think is where perhaps all of these molds were made.

- Marking seen under one of three Warriors of the World Highlanders recently turned up.

Soldiers/Warriors of the Ages/World

A series of 16 warriors of history were used as cereal premiums. Made in gold and silver Rubenstein also sold them in headercard bags. The blue, red and perhaps white figures are from the Rubenstein header bags and were not used as cereal premiums.

5.00 EACH

US 7th Cavalry; 3 silver.

Zulu Warrior; 2 silver.

Mexican (Bandit this may or may not be present); 2 silver.

Swiss Bowman; 4 silver.

Ancient Roman Soldier; 1 silver.

Highlander; NONE.

Viking; NONE.

Turk; 2 silver.

Egyptian; NONE.

Crusader; 2 silver.

Spanish Infantry; 6 silver.

Musketeer; 6 silver.

Cossack; 6 silver.

British Grenadier; 6 silver.

Foreign Legion; 3 silver.

British Tommy; 2 silver.

Nabisco used these dogs as cereal premiums to help sell Wheat Honeys (gold dogs) and Rice Honeys (silver dogs). They may have included a mail away offer like the one they did for the baseball players to allow children to acquire the whole set. To figure collectors these dogs are "Rubenstein" dogs as they were sold in header card bags by that company in the USA.

Like other "Rubenstein" pieces these dogs were first used as Nabisco cereal premiums made in gold and silver. Rubenstein sold them in header card bags with the dogs made in brown, white, yellow & blue.

2.00 EACH DOGS

Pointer; 3 silver.

Collie; 4 silver.

Basset Hound; 3 gold, 3 silver.

Pinscher; 1 silver.

Airedale; 1 gold, 1 silver, 1 white.

Chihuahua; 1 white, 2 silver.

Scottie; 4 silver, 2 white.

Toy Poodle; 6 gold, 3 silver.

Boxer; 1 gold, 6 silver, 1 white.

Greyhound; NONE.

Russian Wolfhound; 3 silver.

Beagle; 2 silver.

Irish Setter; 3 silver.

German Shepherd; 3 gold, 1 silver.

Pug; 4 gold, 2 silver.

Dachshund; 5 silver.

Cocker Spaniel; 1 gold, 2 silver.

Boston Terrier; 3 silver.

Former Kelloggs ceral premiums

2.00 each unless noted

3.00 Robin Hood with sword & Bow; NONE .

Maid Marian; 1 blue, 2 yellow.

Little John with quarterstaff; 3 red, 1 blue.

Friar Tuckk; 1 green, 1 red.

Minstrel; 3 blue, 1 yellow.

Sheriff of Nottingham with sword; 1 green, 1 red, 1 blue.

Merryman holding bow and arrow; 2 yellow, (1.00 NO ARROW; 1 green)

Merryman leaping from tree; 1 green.

Merryman runninf with treasure chest; 1 red, 1 blue, (1.00 STRING SPLT; 1 blue)

Merryman with quarter staff & knife; 1 green, 1 red.

Merryman shooting bow; 2 yellow, (1.00 STRING SPLITS; 2 green).

Merryman blowing horn; 2 green, 1 blue.

Merryman squatting with bow; 1 green, 2 blue, 2 yellow.

Merryman carrying catapult rock; 1 green, 3 blue, 4 yellow.

NONE IN STOCK - Rubenstein (ex Linde & other companies)Comical Pirates. Order by letter.

Rubenstein had the Marx 6 inch Indians, 5 of the cowboys and the cavalry man shot with arrowed copied in about 53/54mm size to uses as premiums. They then sold them in small headercard bags circa 1982/83. The mold is in Mexico and reissues in silver have been made.

18.00 All 12 western figures in silver.

9.00 All 6 cowboys/cavalry, silver. (1)

1.00 Cowboy shooting rifle. silver. (2)

1.00 Cowboy fan firing pistol, silver. (3)

1.00 Cowboy shot, hat on ground, silver. (1)

1.00 Cavalry trooper shot with Arrow, silver. (NONE)

1.00 Cowboy in crouch, silver. (NONE)

1.00 Cowboy with 2 pistols, silver. (2)

1.00 Indian brave shooting bow, silver. (NONE).

1.00 Indian brave running with knife and tomahawk, silver. (NONE)

1.00 Indian brave running with spear and club, silver. (5)

1.00 Indian brave throwing spear, silver. (4)

1.00 Indian brave running with knife and tomahawk, silver. (NONE)

1.00 Indian chief running with hatchet, silver. (2)

1.00 Indian chief right hand up, silver. (3)

THE KNIGHTS, COWBOYS & INDIANS WERE MADE IN ITALY AND SOLD IN THE UNITED STARED BY WOOLWORTH 5 & 10 STORES.

The 54mm knights are down scale copies of the 6 inch scale knights sold by the Louis Marx toy company. The Marx six inch cowboys & Indians were also copied in 54mm. The knights sold by the Woolworth 5 & 10 store chain were only made in silver.

4.00 Knight pointing with left hand. (4)

4.00 Knight holding war ax up in right hand. (4) 3rd from left in picture.

5.00 Knight with sword and bolt, open visor. (1) 2nd from left in picture.(2.00 MISSING VISOR; 1)

4.00 Knight holding club overhead with both hands. (NONE), (1.00 MISSING CLUB 1)

4.00 Knight attacking with sword. (1)

4.00 Knight holding spear at waist. (3)

Cowboys and Indians

Salmon color.

18.00 Ten Indians in all 6 poses. (NONE)

2.00 Chief right hand up. (1)

3.00 Shooting bow. (1)

2.00 Throwing spear.(1)

2.00 Brave running with knife and tomahawk. (NONE)

2.00 Chief running with knife and tomahawk. (1)

3.00 With club and spear. (1).

tan colors.

3.00 Cowboy fan firing pistol. (11)

4.00 Cowboy with rope. (NONE), (1.00 SPLITS OT ROPE MISSING PIECES; 4)

3.00 Cowboy with rifle at waist. (7).

3.00 Cowboy with 2 pistols. (3), (1.00 SHORT PISTOL TIP; 3)

3.00 Cowboy about to draw pistol. (3)

3.00 Cowboy shot, dropping pistol. (3), (1.00 MISSING BASE; 1)

ROCHE AUX FEES PREMIUMS

Roche Aux Fees sold dairy products such as yogurt and pudding. In 1976/77 they gave away an amazing Davy Crockett series that had over 40 pieces in four sets as seen below. One figure would be given away free in six and twelve packs of products and stickers on the cups could be mailed in to receive an entire 10 piece set. Human figures are about 60mm in scale.

Set 1. Davy Crockett Friends and Family, Left to Right;

15.00 Davy Crockett, 3 pieces. (NONE)

5.00 George Russell, tan. (3)

5.00 Polly Crockett (wife), red. (NONE)

5.00 John Wesley Crockett (oldest son), white. (NONE)

5.00 William Finley Crockett (youngest son), green. (NONE)

5.00 Judge, black. (4)

5.00 Mike Fink, black. (NONE)

5.00 Colonel Plunk, red. (8)

5.00 Tenn. Volunteer standing shooting, green.(2), (2.00 RIFLE TIP CHEW; 1)

5.00 Tenn. Volunteer kneeling shooting, green.(1)

Set 2. Black Buffalo and the Indians, Left to Right;

10.00 Indian chief, 3 pieces. (NONE)

5.00 Black Buffalo (Red Sticks), redbrown. (6)

5.00 Indian maiden, blue. (NONE)

5.00 Davy's friend (Charlie Two Shirts?) seated, redbrown. (3)

5.00 Totem pole, white. (4)

5.00 Shooting bow, redbrown. (2)

5.00 Medicine man, seated, red.(6)

5.00 Mounted Indian, redbrown.(1)

5.00 Indian horse, white.(NONE), (2.00 NO TAIL; 2)

5.00 Indian brave with tomahawk, redbrown. (1)

Set 3. General Jackson and the soldiers, Left to Right;

10.00 General Jackson, 3 pieces. (NONE), (5.00 NO HAT; 2, 3.00 HEAD/TORSO;1)

5.00 Commander Russel (Major Norton?), blue. (2)

5.00 American flag bearer, white. (1)

5.00 Cavalry horse, black.(5)

5.00 Mounted American Lieutenant, blue.(9)(2.00 NO SWORD; 1)

5.00 American soldier standing shooting, blue.(9), (2.00 NO BAYONET; 1)

5.00 Mexican soldier rifle across chest, red.(10), (2.00 NO BAYONET; 1)

5.00 Mexican soldier with sword, white.(1), (2.00 SWORD CHEWS;2)

5.00 Mexican soldier with rifle at waist, red.(6), (2.00 NO BAYONET; 1)

8.00 Cannon, three pieces. (NONE), (3.00 Wheel; 2).

Set 4. Animals of the Prairie, Left to Right;

6.00 Moose, tan.(NONE)

6.00 Buffalo, brown. (NONE)

6.00 Snake, green.(NONE)

6.00 Alligator, green.(NONE)

6.00 Three beavers connected, brown. (NONE)

2.00 Beaver #1, brown. (NONE)

2.00 Beaver #2, brown. (NONE)

2.00 Beaver #3, brown. (NONE)

6.00 Two birds connected, blue. (NONE)

3.00 Vulture, blue. (NONE)

3.00 Goose, blue. (NONE)

6.00 Two raccoons connected, tan. (NONE)

3.00 Raccoon #1 more erect, tan.(2)

3.00 Raccoon #2 crouching, tan.(NONE)

6.00 Wildcat (puma), tan.(2)

6.00 Coyote, tan.(NONE)

6.00 Bear, brown.(1)

These were given out in 1970.

50.00 Ten figure complete Snow White set.(3)

5.00 Prince, blue. (NONE)

5.00 Snow White, white. (4)

5.00 Witch, brown. (3)

5.00 Doc, red. (4)

5.00 Dopey, blue. (3)

5.00 Sneezy, tan. (3)

5.00 Sleepy, brown. (3)

5.00 Happy, red. (2)

5.00 Bashful, blue. (3)

5.00 Grumpy, gray. (1)

4.00 Bambi's father, gray. (2)

4.00 Bambi, tan. (2)

8.00 Thumper (rabbit) & squirrel connected, brown. (2)

4.00 Thumper (rabbit), brown. (NONE)

4.00 Squirrel, brown. (1)

8.00 Crouching rabbit & Flower (skunk) connected, white. (NONE)

4.00 Crouching rabbit, white. (NONE)

4.00 Flower (skunk), white. (NONE)

8.00 Turtle & hedgehog connected, tan. (1)

4.00 Turtle, tan. (NONE)

4.00 Hedgehog, tan. (NONE)

8.00 Owl and two mice connected, gray. (2)

4.00 Mouse #1 sitting, gray. (1)

4.00 Owl, gray. (1)

4.00 Mouse #2, crawling, gray. (NONE)

4.00 Pheasant, red. (NONE)

4.00 Wild Boar, brown. (NONE)

4.00 Wolf, gray. (1)

4.00 Fox, tan. (1)

4.00 Giraffe, tan. (1)

4.00 Clown hand over mouth, white. (2)

4.00 Clown with horn and squeeze box, red. (4)

4.00 Rearing horse, black; 4 black, 1 gray.

4.00 Adult elephant, gray. (2)

6.00 Two baby elephants connected, gray. (1)

4.00 Camel, tan. (1)

3.00 Baby elephant, gray. (1)

4.00 Ring master in top hat, with whip, black. (1)

4.00 Lion tamer with whip and prod, green. (NONE)

4.00 Snake charmer with flute, brown. (2)

4.00 Running horse; 2 white, 3 gray.

4.00 Male Lion walking, tan. (1)

4.00 Lioness sitting, tan. (1)

4.00 Lioness walking, tan. (NONE)

4.00 Acrobat hanging upside down, peach flesh. (1)

4.00 Woman with hoop, red. (3)

4.00 Woman with hands out, peachflesh. (4)

6.00 Two dogs on wheels, connected, gray. (NONE)

3.00 Dog on wheel, gray. (NONE)

4.00 Seal with ball on nose, black. (NONE), (2.00 MISSING BALL; 3).

4.00 Panther walking, black. (NONE)

6.00 Two dogs prancing connected with two other dogs prancing, white. (4)

3.00 Two dogs prancing, white. (1)

4.00 Cobra snake in basket, green. (NONE)

4.00 Magician pulling rabbit out of a hat, black. (1)

4.00 Man balancing two plates on sticks, tan. (4)

4.00 Man with tambourine, gray. (1)

4.00 Bear standing, brown. (3)

4.00 Monkey with umbrella, brown. (3)

4.00 Baby bear and baby monkey holding hands, brown. (2)

MOKAREX PREMIUMS

Mokarex figures came as a premium in several products, including coffe. Made in France they are hard plastic and of very high quality. They were made in at least two different sizes, 45mm in a semiflat/round style and 54mm in 3-D.

45mm Semi Flat/round style Figures

2.00 EACH

Top Row;

A. Mal. Brune, 1763-1815; (NONE).

B. Cornet 179 Leger, 1808; 2 silver.

C. Murat, 1767-1815 4 gold.

D. Colonel de Hussard, 1804; (NONE).

E. Cuirassier, 1810; (NONE).

F. Sapeur D'inf, 1804; 1 silver.

G. Tambour Major, 1804; 1 silver.

H. Tirailleurs Corses, 1810; (NONE).

I. Milady; NONE.

J. Cantiniere, 1804-1814; 1 silver, (2.00 NO PLUME; 1 silver, TILTED; 1 silver).

K. Lansquenet, 1562; 1 gold.

L. Mal. Davout, 1770-1825; 3 gold.

M. Marie-Louise, 1791-1847; 3 gold.

N. Grenadier, 1804; 2 gold.

Bottom Row;

O. Anne d'Autriche, 1601-1666; NONE.

P. Dragon, 1808; 1 silver.

Q. Colonel de Hussardm 1804; 1 silver, 7 gold.

R. Porte Drapeau, Inf. de Ligne 1805; 1 silver.

S. Mal. Bessieres, 1766-1813; 3 gold.

T. Artillerie A Cheval, 1808-Brigadier; 1 silver, (2.00 NO PLUME; 3 silver)

U. Mal. Ney, 1769-1815; 8 gold, (2.00 has paint; 1 gold)

V. Trompette 1st Cuirers, 1805; (NONE), (2.00 TRUMPET & OR PLUME DAMAGE; 7 silver)

W. Madame Bonacieu; NONE.

X. Tambour D'infu, 1808; 2 silver.

Y. Buckingham, 1592-1626; NONE -.

Z. Genie de La Garde, Officer - 1810; 2 silver.

AA. Mal. Moncey, 1754-1842; 5 gold.

2.00 EACH 45mm Mokarex;

A1. Louis XIII, 1610-1643; NONE, (2.00 PAINT; 1 gold).

A2. Infanterie, Louis XVI; 3 silver.

A3. Gal Cambronne, 1770-1842; 4 gold.

A4. Fusillier, Louis XVI 1667; 3 silver.

A5. Mil Gouvion 8 Cyr, 1764-1830; 5 gold.

A6. Gaulois, 500; 5 silver.

A7. Mal Oudinot, 1767-1847; 2 gold.

A8. Piquier, Louie XIII; NONE.

A9. Mal Massena, 1756-1817; 6 gold.

A10. Carabinier, 1692; 5 gold, 3 silver.

2.00 EACH 45mm Mokarex;

B1. D'Artagnan, 1611-1675; NONE.

B2. Grenadier 1771, Louie XV; 7 silver.

B3. Roustan, 1780-1845; 6 gold.

B4. Artillerie A Cheval, Garde Imp 1804; 1 silver.

B5. Duc De Reichstadt, 1811-1832; 7 gold.

B6. Merovingien, 600; 3 silver.

B7. Gal Lasalle, 1775-1809; 5 gold.

B8. Capetien, 1000; NONE.

B9. Napolean 1er, 1769-1821; 1 gold with some paint.

B10. Fantasssin, 1792; 3 silver.

2.00 EACH 45mm Mokarex;

C1. Maitre Bonacieux; 4 gold, (2.00 PAINT; 1 gold).

C2. Carolingien, 800; NONE.

C3. Mai Soult, 1769-1851; 7 gold.

C4. Garde Francaise, 1724; 1 silver, 1 gold.

C5. Mal Lefebvre, 1755-1800; 10 gold.

C6. Archer 1520, 1520; 1 silver.

C7. Garde Cal Richelieu, 1623; NONE.

C8. Cent-Suisse De La Garde, 1758; 2 silver, 1 gold, (2.00 SPEAR TIP MISSING; 3 silver).

C9. Flambeau; 5 gold.

C10. Chas r De La Garde, Escorte De L'Empereur; NONE

2.00 EACH 45mm Mokarex;

D1. Chevau-Leger, 1810; 4 gold.

D2. Infanterie, Louis XV 1745; 1 silver.

D3. Mal Mortier, 1768-1835; 6 gold.

D4. Napolean Au Sacre, 1804; 4 gold.

D5. Imper De Josephine, Au Sacre 1804; 1 gold.

D6. Mal Lannes, 1769-1809; 1 gold.

D7. Porthos; NONE.

D8. Aramis; NONE.

D9. Athos; NONE.

D10. Cuirassier, 1810; 1 gold.

2.00 EACH 45mm Mokarex;

E1. Mal Brune, 1763-1815; 4 gold.

E2. Planchet, NONE.

E3. Mal Poniatowski, 1762-1813; 4 gold.

E4. Mal Berthier, 1753-1815; 2 gold.

E5. Richelieu, 1585-1642; NONE.

2.00 EACH 45mm Mokarex;

F1 Conde, 1621-1686; 1 silver.

F2 Turenne, 1611-1678; 1 silver.

F3 Vercinoetorir, 72.46.Av J.C.; 1 silver.

F4 Franc, 400; 1 silver collector painted.

F5 Musquetaire, 1627; NONE.

F6 Chevalier, Ceoise; NONE.

last two hard to read and I may not be correct

F7 Mercvingien, ?00; 1 silver collector painted.

F8 Infanterie, Louis XV; 1 silcer collector painted.

Mokarex 54mm 3-D Figures

5.00 Colbert; 1 gold.

8.00 Napoleon; 1 gold.

6.00 Marie Antoinette, collector painted; NONE.

5.00 Mu Royale; 1 gold.

5.00 Lazare Carnot; 1 gold.

5.00 Corneille; 1 gold.

5.00 Balzac; 1 gold.

5.00 Corot, rear easel leg broken; 1 gold.

8.00 George Sand; 1 gold.

8.00 Prince Imperial; 1 gold.

5.00 Offenbach; 1 gold.

5.00 Moliere; 1 gold.

8.00 Louis XIV; 1 gold.

8.00 Louis XVI; 1 gold.

5.00 Dumas Pere; 1 gold.

5.00 Conde; 1 gold.

5.00 Victor Hugo; 1 gold.

5.00 Hoche; 1 gold.

5.00 Thiers; 1 silver.

5.00 Andre Cheniers; 2 silver.

5.00 Condorcet; 1 silver.

5.00 Rouget De Lisle.

5.00 Axel De Fersen; 1 silver.

5.00 Le Cuistot; 1 silver.

NONE.

NONE

M.C - CAIFFA

54mm coffee premiums, Thierry la Fronde series;

5.00 Judas Le Comedien.

NONE - Isabella.

CAFE STORME

Photos courtesy Steve Thompson.

NONE IN STOCK

MORE CEREAL & OTHER PLASTIC FIGURE PREMIUMS

NONE Burger King kids meal Aquaman, green SP, 60mm.

These exist with two size variations with the names. Two of the vehicles have different names with the large name variation being the second one listed in each case.

OUR STOCK CAME OUT OF OLD FACTORY STORED BOXES AND SOME SHIPS WERE NOT COMPLETELY MOLDED, ESPECIALLY ONES WITH THIN RIGGING LINES LIKE THE; CARGO SHIP, CLIPPER, YACHT AND PADDLE WHEEL. If color is not a consideration I will send you the best example on hand.

ALL STOCK MOVED TO EBAY. SEE MY STORE toy soldier hq.

More Shredded Wheat Transportation Flats

ALL STOCK MOVED TO EBAY SEE MY STORE THERE toy soldier hq.

These figures were apparently made in both Australia and Mexico. The mold(s) may have moved from Australia to Mexico which was a common end point for many US & European molds. We have found two distinct series of figures that can be differentiated by their thickness. The thin body set has eight poses while the thicker body set has ten with the addition of an Indian dancing with drum and a cowboy dancing with pistol & hat. In addition the thinner cowboy with pistol has his pointing up while the similar thicker pose has his pistol pointing sideways. The other seven poses in each set are the same. We have been told these were used as premiums in Australia, but we find them in bunches which would seem to indicate they were sold in header card bags.

1.50 EACH THINNER BODY FIGURES 8 poses;

Cowboy hands at waist; 3 green, 7 red, 1 white.

Cowboy with rifle & saddle; 8 red, 1 white.

Cowboy pistol pointed up; 3 red, 1 white.

Indian with shield & knife; 5 red.

Indian with bow; 2 green, 4 red, 1 white.

Indian with knife & tomahawk; 4 green, 8 red.

Cowboy with lasso; 1 green, 3 red, 1 white.

Indian with hands at waist; 2 green, 7 red, 5 white.

2.00 EACH UNLESS NOTED THICKER BODY FIGURES 10 poses;

Cowboy hands at waist; NONE.

Cowboy with rifle & saddle; NONE.

Cowboy pistol pointed sideways; NONE.

Indian with shield & knife; NONE.

Indian with bow; 1 red.

Indian with knife & tomahawk/rattle; NONE.

Cowboy with lasso; NONE.

Indian with hands at waist; NONE.

2.50 Indian dancing with drum; NONE.

2.50 Cowboy dancing with pistol and hat; NONE.

Van Brode (owner thought a Holland/Dutch name would sell better) was a company in Massachusetts whose greatest claim to fame perhaps was the patent for the "spork" (half spoon, half fork). They made these dancing figures in the early 1950s for use as premiums. They also were a milling company making their own brands of cereal. These figures were included in their cereal packages and also military C & K rations during the Korean War. There are 16 pairs (32 total figures) of figures from different countries. Note these figures have bases with a flat underside as seen in the lower right of the picture. The Country or ethnic group is on the front edge and VAN BRODE CO INC. usually on the back edge (although some have the company name and sometimes the company location CLINTON, MASS. on the underside of the base.

Tastee Freez ice cream gave away the Van Brode premiums attached to bowls of ice cream as seen above.

5.00 Tastee Freez bowl (Van brode figures sold separately). (NONE)

2.00 EACH Van Brode Figures

Bali man. (3)

Bali woman. (4)

Burma man. (3)

Burma woman. (2)

China man. (2)

China woman. (NONE)

Cuba man. (3)

Cuba woman. (1)

Egypt Man. (NONE)

Egypt woman. (2)

English man. (1)

English woman. (4)

Hawiian man. (1)

Hawiian woman. (NONE)

Van (Holland) man. (2)

Brode (Holland) woman. (2)

Hungarian man. (2)

Hungarian woman (5)

Irish man. (3)

Irish woman. (2)

Italy man. (4)

Italy woman. (3)

Mexico man. (NONE)

Mexico woman. (1)

Scotch man. (NONE)

Scotch woman. (1)

Spanish man. (2)

Spanish woman. (2)

Turkey man. (5)

Turkey woman. (NONE)

West Indies man. (1)

West Indies woman. (1)

Made by Commonwealth Products of Massachusetts (a commonwealth) these figures were perhaps made first but we think they were made due to the popularity of the Van Brode premiums. It is likely that the molds for both the Van Brode and Commonwealth figures were made by the same mold maker. In 1951 the first 24 figures were made in one mold and they were sold painted in window boxes in sets of 12. Another 8 figures were then made for a total of 32. Then they were sold in four boxed sets of eight figures and also on individual cards (pictured below). The quality of painting varies and the figures can also be found unpainted in a variety of colors. Unlike the Van Brode figures, these Commonwealth figures have bases with two raised diamonds underneath. .

Some countries have male and female figures but most do not. A boxed set of all 32 figures in the flesh colored plastic was also sold complete with paints for the child to decorate the figures. In later years (probably after Alaska became a state in 1959) five of the bases were revised or a new mold was made and given new names; Eskimo changed to ALASKA, Early American to ENGLAND, China Boy to JAPAN, Sikh to INDIA and Austria to SWITZERLAND (man). These revised names have only been found in the later unpainted plastic colors. So a total of 37 figures in 32 poses have been found to date. The female Switzerland figure blowing the horn may have been eliminated when the name changes occurred. A few others may have been eliminated as well.

Commonwealth sold the figures, factory painted in sets of eight (four sets) and individually on cards.

25.00 Boxed set of 8 figures as seen above (no flags).

In later years the unpainted versions were perhaps used as cereal? premiums, sold in small header bags as seen below and the mold was sent to Mexico where they were also made and distributed by Rubenstein International (a US promotions company) also in small header card bags. I have been told these figures were also used as ice cream premiums with the two diamonds fitting into slots in the plastic holder and the surrounded by ice cream. You would then need to eat the ice cream to see which figure you got. These may also have been Nabisco cereal premiums. There was a Commonwealth Moulding Company in Australia and perhaps there was a connection with the US company. Distinct Asian poses have been found in Australia in lots containing poses identical those made in the USA. Perhaps a friendship stuck up during WWII led to a joint international operation.

We now think the original 24 cavity mold ended up in Australia where health food company Sanitarium used them as cereal premiums. European Fashion in 1971 and Asian National Dress in 1973. For the Asian National Dress series they had some new poses made as can be seen in the above picture (four on the left). These new figures were never used in the USA.

COMMONWEALTH FIGURES FOR SALE

4.00 with card (figure will be painted and rubber band probably degraded or missing),

3.00 Cereal ? premium in sealed cellophane bag,

2.00 Loose, no card or bag painted.

1.00 Loose, no card or bag unpainted.

Alaska; WITH CARD; NONE, PAINTED; NONE; UNPAINTED; IN BAG; 1 cream, NO BAG; 1 blue, 1 cream.

Early American; WITH CARD; 1, PAINTED; 2, UNPAINTED; 2 flesh.

American Indian; WITH CARD; 1, PAINTED; 3, UNPAINTED; NONE.

Cowgirl; WITH CARD; NONE, PAINTED; 2, UNPAINTED; NONE.

Cowboy; WITH CARD; NONE, PAINTED; 1, UNPAINTED; IN BAG; 1 cream, NO BAG; 3 flesh, 2 yellow, 2 cream.

Argentina; WITH CARD; NONE, PAINTED; 2, UNPAINTED; IN BAG; 1 cream, NO BAG; NONE.

Austria; WITH CARD; NONE, PAINTED; 1, UNPAINTED; NONE.

China girl; WITH CARD; 1, PAINTED; 4, UNPAINTED; IN BAG; 1 cream, NO BAG; 3 flesh.

China boy; WITH CARD; NONE; PAINTED; 2, UNPAINTED; NONE.

Cuba; WITH CARD; NONE, PAINTED; 7, UNPAINTED; NONE.

Czechoslovakia; WITH CARD; NONE, PAINTED; 2, UNPAINTED; IN BAG; 1 cream, NO BAG; 1 flesh, 1 yellow.

Denmark; WITH CARD; NONE, PAINTED; 2, UNPAINTED; IN BAG; 1 cream, NO BAG; 1 red, 1 cream.

Egypt; WITH CARD; NONE, PAINTED; 5, UNPAINTED; IN BAG; NONE, NO BAG; NONE.

England; WITH CARD; NONE, PAINTED; NONE, UNPAINTED; IN BAG; 1 cream, NO BAG; 1 green, 1 yellow, 2 cream.

Eskimo; WITH CARD; 1, PAINTED; 7, UNPAINTED; NONE.

Finland; WITH CARD; NONE, PAINTED; 7, UNPAINTED; IN BAG; 1 cream, NO BAG; 2 flesh, 2 green, 2 cream, 1 blue.

France; WITH CARD; 2, PAINTED; 5, UNPAINTED; IN BAG; 1 cream, NO BAG; 1 blue missing part of staff.

Germany; WITH CARD; 1, PAINTED; 3, UNPAINTED; NONE.

Haiti; WITH CARD; 1, PAINTED 4, UNPAINTED; NONE.

Hawaii; WITH CARD; NONE, PAINTED; 5, UNPAINTED; IN BAG; NONE, NO BAG; NONE.

Holland; WITH CARD; 1, PAINTED; 4, UNPAINTED; IN BAG; 1 cream, NO BAG; NONE.

India; WITH CARD; NONE, PAINTED; NONE, UNPAINTED; IN BAG; 1 cream, NO BAG; NONE.

Italy; WITH CARD; NONE, PAINTED; 3, UNPAINTED; IN BAG; 1 cream, NO BAG; 1 cream.

Japan woman; WITH CARD; NONE, PAINTED; 1, UNPAINTED; NONE.

Japan man; WITH CARD; NONE, PAINTED; NONE; UNPAINTED; IN BAG; NOME, NO BAG; 1 red.

Java; WITH CARD; NONE, PAINTED; 3 UNPAINTED; IN BAG; 2 cream, NO BAG; 1 cream.

Korea; WITH CARD; NONE, PAINTED; 4, UNPAINTED; IN BAG; 1 cream, NO BAG; 1 yellow.

Mexico; WITH CARD; 1, PAINTED; 2, UNPAINTED; IN BAG; 1 cream, NO BAG; NONE.

Norway; WITH CARD; 1; PAINTED; 5, UNPAINTED; IN BAG; 1 cream, NO BAG; 1 yellow, 1 blue.

Portugal; WITH CARD; 1, PAINTED; 4, UNPAINTED; 1 flesh.

Scotland; WITH CARD; NONE, PAINTED; NONE, UNPAINTED; IN BAG; 1 cream, NO BAG; NONE.

Siam; WITH CARD; 1, PAINTED; 6, UNPAINTED; IN BAG; 1 cream, NO BAG; 2 yellow, 1 cream.

Sikh; WITH CARD; NONE, PAINTED; NONE, UNPAINTED, NONE.

Spain; WITH CARD; NONE, PAINTED; 2, UNPAINTED; IN BAG; 1 cream, NO BAG; 1 yellow, 1 blue.

Sweden;WITH CARD; NONE, PAINTED; 1, UNPAINTED; IN BAG; 1 cream, NO BAG; 4 flesh, 1 green, 1 cream.

Switzerland man; WITH CARD; NONE, PAINTED; NONE, UNPAINTED; IN BAG; NONE, NO BAG; NONE.

Switzerland woman; WITH CARD; 1, PAINTED; 1, UNPAINTED; NONE.

In later years remnants were sold by a variety of copanies.

NONE IN STOCK - Small mortar like missle launcher w/ 3 different missiles.

CRACKER JACKS PREMIUMS AND OTHER PRIZES

NONE

NONE IN STOCK - Bazooka bubble gum mail away prize exploding battleship with torpedo shooting sub. Complete and comes with; mailer box, assembly instruction sheet and and booklet of other prizes you could get by mailing in comics (a large amount) or money and a few comics.

NOSCO

Nosco was a division of the National Organ Supply Co. of Erie, Pa, founded in 1920 by Harry H. Kugel. With the advent of the first electric organ in 1934, National Organ Supply instituted the Nosco division and began making injected molded plastic parts. In 1953, Nosco contracted to do the fabled ALPHABET ANIMALS set of 26 (name of each shape marked on back) as prizes for Cracker Jack ID #1179. Actually 52 different shapes were produced due to two runs of these sets in the 1950s. Type I ALPHABET ANIMALS are generally taller and always have thicker bases than the Type II ALPHABET ANIMALS. Following WW II, Nosco also collaborated with Mr. Milton Levine and E. Joseph Cossman (of Uncle Milton's Toys fame) and supplied the universally popular inexpensive plastic Toy Soldiers, which sold thousands upon thousands of them by mail order in small boxes advertised as 100 Toy Soldiers for only $1.00. These successes propelled Milton into the toy business with the first wind up bus & station wagon, and followed by a small but select group of hot rods, race cars, and airplanes. In 1955, Nosco was sold to Saunders Tool & die or Aurora, ILL. and the Nosco name disappeared forever.

These have been identified at Jeffrey Scott Maxwell's fine web site; (http://members.aol.com/HobbyKid/dictionary.html) dedicated to alphabet animal premiums. They are the TYPE 3 series Alphabet Animals made of hard plastic with pointed bases. For some reason the letters; A,F, N & P were not used in the TYPE 3 series, but there are two B's (Bear & Buffalo) and two E's (Eagle & Elephant) so the above picture shows the complete range. TYPE 1 & 2 alphabet animals were made (and marked) by Nosco and used as Cracker Jack premiums. It is unclear who made the TYPE 3 series or how they were sold, we have been told given away in Shredded Wheat cereal boxes but.... we are told many things. A TYPE 4 series also exists using at least some of the TYPE 3 poses but made in soft polyethylene plastic.

ALL STOCK MOVED TO EBAY. SEE MY STORE THERE toy soldier hq.

NOSCO hard plastic flats used as prizes for Cracker Jacks and other uses.

ALL STOCK MOVED TO EBAY. SEE MY STORE THERE. toy soldier hq

Cowboy and Indian flats By Nosco were also sold in boxed sets of of 50 and 100 pieces. The one intact 100 piece set we have found had between 5 and 12 each of 11 different figures as seen above (other Nosco cowboys and Indians exist). We think the poses were put in at random unlike later toy soldier sets with exact counts. We believe these were sold by Milton Levine later famous for his toy ant farms ("Uncle Milton"). As you were directed to cut up the box to make a scene, finding an intact box was a real treat.

NONE - 100 Cowboys and Indians with intact box and protective sleeve. Only had 99 pieces so we added a walking Indian woman.

NONE - Cowboys and Indians, 50 piece set, 11 different types. Box missing one end flap.

OLD COPIES

ALL STOCK MOVED TO EBAY. SEE MY STORE THERE. toy soldier hq

Unmarked hard plastic flats.

ALL STOCK MOVED TO EBAY. SEE MY STORE THERE. toy soldier hq

Unmarked hard plastic flats from some set, red.

NONE

Marked CJ Co (CRACKER JACK Co.) Pieces.

ALL STOCK MOVED TO EBAY. SEE MY STOREE\ THERE. toy soldier hq

2.00 EACH baseball players

Holding mitt & ball above head; NONE.

Holding mitt up in right hand; NONE.

Running mitt on left hand up; NONE

Scooping up ball; NONE.

Crouching mitt down to the left; 1 gray, (1.00 skight different copy, red).

Batting; 1 gray.

Plate umpire; NONE.

Standing mitt held down to the left; 1 blue.

Crouching hands on thighs; NONE.

Looking up mitt out to the left; NONE.

Catcher squatting with mitt; NONE

Cracker Jacks used Hong Kong copies of Tim-Mee dogs as prizes.

NONE.

1.00 EACH hard plastic premiums or gum ball machine prizes

NONE

Hard plastic, small gumball machine prizes we think.

NONE

Girls of the world. Made in Hong Kong. Downsize (picture actual size) copies of people of the world dolls we think (see above). Some have incompletely molded staffs, ropes etc...

NONE

Made in Hong Kong circa 1965-85. Hard plastic.

ALL STOCK MOVED TO EBAY. SEE MY STORE THERE. toy soldier hq

COMIC BOOK OFFER FIGURES

Go to this great web site to learn more about comic book toy figure offers. http://home.att.net/~1.elliott/comicbooktoysoldierflats.html

1964 - - - - - - - - - - 1967

Each Roman set came with 132 pieces, 66 yellow & 66 blue. Each color army got; 2 mounted generals with sword, 2 mounted flagmen, 12 mounted lancers, 2 chariots, 2 foot buglers, 8 foot archers, 8 foot with slings, 8 foot spear men, 12 foot with sword & shield, 2 catapults & 8 pieces of catapult ammo.

NONE

1964

Figures were made in black and white.

NONE IN STOCK

1957

Figures made in red and yellow.

NONE

1964 - - - - - - - - - - 1962

The about 30mm AWI figures were first made as "flats" as seen above. Later a very crude set of 3-D copies closer to 1/72 scale was made for the comic book offer. The last two figures on the lower right were perhaps only made in one color.

NONE

The pictures show the 12 foot poses as well as the 1 mounted pose, horse and cannon found in the later comic book mail away offers. Crude in detail the maker of these figures is unknown, but they could have been early figures made by Giant. They were made in both blue and red colors.

NONE IN STOCK

1963 - - - - - - - - - - 1959

NONE

1953 - - - - - - - - - - - - - - - - - - - - 1966 - - - - - - - - - - - - - - - - - - - - 1962

45.00 As seen above. Cardboard mailer "foot locker" has 93 of the original 100 pieces. One large ship broken into 2 pieces (smaller piece next to the small cruisers). Has an extra truck so set makeup may have changed. If it was made as per the ads it is missing 8 pieces; 2 bombers, 1 small plane, 1 cannon, 1 tank, 1 kneeling rifleman, 1 saluting man/officer & 1 woman WAC or WAVE. 1960/70s issue made in Hong Kong after molds were moved there earlier in the 1960s.