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How To Parlay Any Multi-Level Program Into A Million
Dollars
Multi-level marketing is definitely the way to go for people aspiring to have more than
just enough to get by on. Most of the world's leading economic forecasters say that by the
turn of the century, fully 75% of the world's consumer business will be conducted via
multi-level marketing plans.
The thing to do is to learn all you can about this method of selling how it works, and why
it works--and then to get going with a multi-level marketing program that can accumulate a
fortune for you. Make no mistake about it, multi-level marketing has made a lot of people
very rich already, and will make a lot more people even richer in the coming years.
Multi-level marketing is based upon the idea of each person involved selling only to his
or her friends, with each of these people in turn, introducing their friends into the
program. It's definitely an "endless chain" idea that has unlimited money-making
potential.
Theoretically, everybody knows or comes into contact with an average of 100 different
people each week. If only 10 of those people were to give you $10 per week, you would have
an income of $100 per week. And then, if these people were to duplicate your efforts,
passing back to you, $1 for each new person they enlisted into the program, and then each
person recruited perpetuated the program, you income would soon be astronomical!
Undoubtedly, you've heard the story of how you can become rich simply by saving a penny a
day, and doubling it each day for 30 days. and then, there are the pyramid or chain letter
schemes that we've all been offered. Multi-level marketing, in principle, works the same
way, with the only difference being in the product offered for sale.
All of these programs work to some degree--because there are government restrictions and
laws against the perpetuation of these ideas--most of them make a big splash when they are
first introduced, and then quickly die out. However, the concept of initiating a program
that sells itself via an endless chain will always be popular because it holds the promise
of bringing riches if only the chain isn't broken.
So, multi-level marketing appeals to everybody because it's an opportunity for all the
participants to get rich with a minimum investment, and very little time or effort or
involvement.
It works because everybody wants to become rich. it's an idea that anyone--regardless of
education, background or basic financial status--can perpetuate from the privacy of his or
her own home.
The basic fallacy of multi-level marketing is in the number of people each individual
participant can easily enlist into the program. After you've talked to all your relatives,
your neighbors, co-workers, and friends across town, you're more or less stymied as to new
people to bring into the program.
The bottom line is simply that you cannot recruit everybody you talk to--in fact, if you
enlist 10% of the people you attempt to interest in the program, you'll be doing very
well. You're going to get some rejections, and these rejections are basically what turns
most people off--deflates their ego, drains their enthusiasm, and in the end, is the
primary reason they drop out.
Regardless of what you sell, you must always have a goal in mind--you intend to sell 10
units of a product or recruit 10 new people into your program between now and the first of
the month. You've got to believe that you can do it--want to do it--and then get out
and beat the bushes until you do it! Once you've achieved this first goal, you should take
a day off and reward yourself with a night on the town or the splurging you've always
wanted.
But then, after setting a goal for yourself, and then proving that you can achieve it, you should set a new goal for yourself--if you recruited 10 new people into your program last month, then this month, you're going to bring in 15 new members.
You're going to make the really big money in multi-level marketing
by selling "business start-up kits," and not really from spending time inspiring
or motivating the people you've already brought into the program. In other words, sell the
program to as many people as possible, and count on the motivational/money-making
opportunities with-in your dealer start-up kit to cause them to put forth the effort to
get out and try to make some money on their own. In the end, and as the old saying goes:
you can lead a horse to water, but you can't make
him drink it--any time and or energy spend "calling back" on the people
you've already sold, is going to cost you money and limit your gross income. To be
successful in selling--and this is the secret to multi-level riches--you must present your
program to as many people as possible. Close the sale with your first presentation, and
let the buyer either get with it, or die from his own lack of initiative.
It's as simple as that--the more people you present your program to, the more sales you're
going to make. Don't worry about the people who have already bought from you--they either
will or they won't and there's nothing you can do about it.
Obviously, if you spend all your time on the telephone inviting people over to a Special
Opportunity Party at your house, and then another 3 -hours presenting your program to
them, it's going to take you a long time to present your program to 10,000 people and make
$10,000...
And, your costs to rent a hall--advertise--and present a seminar program--will amount to
more than you take in. If you have the initial promotional abilities, the credit and/or
cash, and a really dynamic program--you can make it big, and quickly, by staging
seminar-type meetings at the rate of 3 to 5 per week. Still, this is expensive and time
consuming-- a lot of work on your part, and not the easiest, most profitable way to go.
The only logical way to go--to reach as many people as possible for
the least amount of money and effort on your part--is via the mails. In other words, the
marrying of your multi-level marketing efforts to mail order will be the least expensive
and most profitable for you.
You can spend out 50,000 sales letters and multi-level program brochures in one month, and
theoretically make $50,000 from an expenditure of $10,000 or less--a return of $5 for
every dollar invested, which isn't bad...
Here's our recommendation:
1) Write a short, one-page report outlining the basic Success Secrets of multi-level
marketing. You can tag-line this report with an invitation for the readers to send for a
complete or more detailed manual or tape relative to multi-level how-to; a directory or
current listing of money-making multi-level programs; or even a listing of other reports
relative to money-making home-based businesses you have for sale.
2) Once you have such a report, the next thing for you to do is advertise. Write an ad
such as: FREE REPORT!... Money-making secrets of multi-level marketers. SASE to Your name,
address, city, state, zip.
3) Place this ad in one of the national publications carrying lots of mail order
advertisements--such as The National Inquirer, American Business, Money-making
Opportunities, Entrepreneur, Income Opportunities, Specialty Salesman or any one of the
hundreds of other such publications. It is our recommendation that you contract to run
such an ad over three issues. This will give your ad maximum exposure, and should result
in an
overwhelming number of responses for you.
4) In reply to each SASE you receive, first list the name and address of each respondent,
along with the date received and what you send back to them, on 3 by 5 cards. Arrange
these cards in zip code and alphabetical order, and store them in an old shoe box. Then,
you take your one page report and along with your multi-level marketing brochure--your
program--you stuff the envelopes and drop them off in your nearest mail box.
If you ad runs in the National Inquirer, you could expect to get 1,000 or more responses
each time it runs. So far, your cost is for the ad--the printing of the one page
report--and your multi-level program brochures. From these 1,000 free reports you send out
you should be able to convert about 300 into new members into the multi-level program
you're promoting.
Thus, for an initial cost of $30 for the ad--$100 for the MLM brochures--and the time it
takes you to stuff the envelopes--300 buyers at $10 each will give you a gross of
$3,000... And that's how you parlay your multi-level program into a fortune, using mail
order selling techniques.
One very important thing to always remember relative to starting a new business: You
cannot take any money coming in from you business advertising, and use it to pay your
"everyday" bills. In other words, you cannot expect to use this money to live
on---you have to pour it back into your business to perpetuate that flow of income.
Whenever you advertise, in addition to replies to your offer, you can expect a "ton
of mail" from other people trying to interest you in what they're selling. Basically,
you should go thru all of this "junk mail' and look over, save the stuff that looks
interesting, is well done, or that you can learn from, and perhaps "lift" some
ideas from for use in your own selling efforts.
Compile the names of the people and/or companies sending these offers to you. Just as with
those replying to advertised offer, jot down the date and a short description of the
material received--and then send them a sales letter/brochure about your multi-level
program. In sending out sales letter/brochures to thee people, you don't have to send them
out immediately. You can list these people in an "incoming offer notebook," and
then include them with your regular direct mail packages you send out. But for sure, clip
the stamps and save the incoming envelopes along with those from your bona fide replies.
5) So you've spent $150 and made about $3,000 in a period of about three months. Now you
want to perpetuate this income, and build it to twice that amount coming in every month.
What you do is take the income from that first ad, and increase your advertising. In other
words, use it to buy ad space in as many
other publications as possible.
If you first $150 brought in $3,000 from exposure in just one publication, $2,000 will
bring you $50,000 from exposure in 10 different publications. Continue multiplying your
advertising exposure and it won't be long before you will be "snowed under" with
dollar bills, checks and money orders. remember this though, you cannot really spend any
of that money on yourself until the business is bringing in several thousand dollars per
month on a
regular basis. You have to pour it back into the business in order to allow your business
to reach its full potential.
6) Make up a one-page "Money Tree" circular, similar to ours which included a
reference material within this report. Be sure that you keep the cost to "find out
about your program" to $2 or less. Then, with a listing of money making reports such
as ours--printed on the back of your "Money Tree" circular--shotgun this out to
as many people as possible.
We've had outstanding success handing them out at local shopping centers, passing them out
door-to-door, and by including them as "ride-alongs" with our bulk junk mailing
program. The important thing again, is to present your offer to as many different people
as possible--particularly to those people with an itch to get rich quick...
In addition to circulating your "Money Tree" flyers by hand, you should rent or
buy-on a regular basis--as many different mailing lists on income opportunity seekers as
you can afford, and shotgun one of your circulars to each of these names. The publisher of
this report (PREMIER) has names and addresses of customers for $35 per thousand, on peel
and stick labels. You can also find inexpensive mailing list suppliers in just about any
publication that carries mail order advertising.
For sure, you should spend the money to obtain a 3rd class bulk rate mailing permit, and
then use it to send out all your mailings. Start by sending out 250 pieces per week, and
then gradually increase your volume to the point where you're sending out 5,000 or more
pieces per week, and you'll be in business.
7) So the secrets to getting rich in mail order have to do with presenting a free offer
most people will find hard to pass up. You make your money from whatever you send
out in reply to the people taking you up on the free offer.
You send them a copy of the free report, plus your multi-level marketing brochure. You can
stop there if you want, but there's lots more money to be made just from these initial
efforts.
Follow-up offers to people who, themselves are out beating the buses attempting to drum up
extra income, is the way the game is played. So, when you receive all these names and
addresses of people interested in receiving a report on multi-level marketing, you compile
the names and rent or sell them to other multi-level
operators.
Besides including your "Money Tree" circular, and the mailing list rental offer,
you should also include a one page circular describing and offering for sale, a listing of
your money-making reports. And then, by soliciting co-op mailings from other mail order
operators, you'll have a "pretty full" envelope of offers going out.
Finally, the one thing you must always bear in mind is how your mailing package looks to
the person receiving it. Your envelopes should be professionally printed with your return
address--your sales letters should be written to impress the recipient; no misspelled
words or smudges from erasures or worn out typewriters; and the eye-appeal of your coupons
or offers which are included; and by all means, the quality of your multi-level brochure.
Although multiple colored printing does tend to pull better that just black and white, you
can do very well starting with just black and white materials so long a the image you
project is all professional. Photo-copying your offers hoping for the best, just won't do.
The more affluent you appear to be, for your envelope to each offer contained within, the
better your chances of making a sale.
So, that's how it's done--you can take these methods of how we've
done it, maybe even improve upon them a bit, and make tons of money--or you can set
everything aside and tell yourself that you'll get started on it next week. The thing is,
the instructions are valid and the opportunity is here and now--whatever you do is up to
you.
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