The process of
planning and executing the conception, pricing, promotion, and
distribution of ideas, goods, and services to create exchanges
that satisfy individual and organizational objectives.
The ability of
a good or service to satisfy a human need.
Utility that
is created by converting production inputs into finished
products.
Utility that
is created by making a product available at a location where
customers wish to purchase it.
Utility that
is created by making a product available when customers wish to
purchase it.
Utility that
is created by transferring title (or ownership) of a product to
the buyer.
The business
philosophy that involves the entire organization in the process
of satisfying customers' needs while achieving the
organization's goals.
A group of
individuals, organizations, or both who have needs for products
in a given category and who have the ability, willingness, and
authority to purchase such products.
A plan that
will enable an organization to make the best use of its
resources and advantages to meet its objectives.
A combination
of product, price, distribution, and promotion developed to
satisfy a particular target market.
A group of
persons for whom a firm develops and maintains a marketing mix
suitable for the specific needs and preferences of that group.
A single
marketing mix directed at the entire market for a particular
product.
A group of
individuals or organizations, within a market that share one or
more common characteristics.
The process of
dividing a market into segments and directing a marketing mix at
a particular segment or segments rather than at the total
market.
An estimate of
the amount of a product that an organization expects to sell
during a certain period of time, based on a specified level of
marketing effort.
A system for
managing marketing information that is gathered continually from
internal and external sources.
The process of
systematically gathering, recording, and analyzing data
concerning a particular marketing problem.
The decisions
and actions of people involved in buying and using products.
The purchasing
of products for personal or household use, not for business
purposes.
The purchasing
of products by producers, governmental units, institutions, and
resellers.
The income an
individual receives from all sources less the Social Security
taxes that the individual must pay.
Personal
income less all additional personal taxes.
Disposable
income less savings and expenditures on food, clothing, and
housing.
