Site hosted by Angelfire.com: Build your free website today!

Cannons Essays,Reports, Termpapers

Home   Essays   Link    Contact Us

 

CannonEssays
  1. Channel of Distribution: (or marketing channel)

  2. Middleman: (or marketing intermediary)

  3. Merchant Middleman:

  4. Retailer:

  5. Wholesaler:

  6. Intensive Distribution:

  7. Selective Distribution:

  8. Exclusive Distribution:

  9. Vertical Channel Integration:

  10. Vertical Marketing System: (VMS)

  11. Merchant Wholesaler:

  12. Full&-Service Wholesaler:

  13. General Merchandise Wholesaler:

  14. Limited&-Line Wholesaler:

  15. Specialty&-Line Wholesaler:

  16. Limited&-Service Wholesaler:

  17. Functional Middleman:

  18. Commission Merchant:  

  19. Agent:

  20. Broker:

  21. Manufacturer's Sales Branch:

  22. Manufacturer's Sales Office:

  23. Independent Retailer:

  24. Chain Retailer:

  25. Department Store:

  26. Catalog Discount Showroom:

  27. Specialty Store:

  28. Supermarket:

  29. Superstore:

  30. Convenience Store:

  31. Warehouse Store:

  32. Door&-to&-Door Retailer:

  33. Mail&-Order Retailer:

  34. Wheel of Retailing:

  35. Neighborhood Shopping Center:

  36. Community Shopping Center:

  37. Regional Shopping Center:

  38. Physical Distribution:

  39. Inventory Control:

  40. Order Processing:

  41. Warehousing:

  42. Materials Handling:

  43. Transportation:

  44. Carrier:

Papers

Wholesaling, Retailing, and Physical Distribution

Channel of Distribution: (or marketing channel)

A sequence of marketing organizations that directs a product from the producer to the ultimate user.

Middleman: (or marketing intermediary)

A marketing organization that links a producer and user within a marketing channel.

Merchant Middleman:

A middleman that actually takes title to products by buying them.

Retailer:

A middleman that buys from producers or other middlemen and sells to consumers.

Wholesaler:

A middleman that sells products to other firms.

Intensive Distribution:

The use of all available outlets for a product.

Selective Distribution:

The use of only a portion or percentage of the available outlets for a product in each geographic area.

Exclusive Distribution:

The use of only a single retail outlet for a product in each geographic area.

Vertical Channel Integration:

The combining of two or more stages of a distribution channel under a single firm's management.

Vertical Marketing System: (VMS)

A centrally  managed distribution channel resulting from vertical channel integration.

Merchant Wholesaler:

A middleman that purchases goods in large quantities and then sells them to other wholesalers or retailers and to institutional, farm, government, professional, or industrial users.

Full&-Service Wholesaler:

A middleman that performs the entire range of wholesaler functions.

General Merchandise Wholesaler:

A middleman that deals in a wide variety of products.

Limited&-Line Wholesaler:

A middleman that stocks only a few product lines.

Specialty&-Line Wholesaler:

A middleman that carries a select group of products within a single line.

Limited&-Service Wholesaler:

A middleman that assumes responsibility for a few wholesale services only.

Functional Middleman:

A middleman that helps in the transfer of ownership of products but does not take title to the products. 

Commission Merchant:

A middleman that carries merchandise and negotiates sales for manufacturers but does not take title to the goods it sells.

Agent:

A middleman that facilitates exchanges, represents a buyer or a seller, and often is hired permanently on a commission basis.

Broker:

A middleman that specializes in a particular commodity, represents either a buyer or a seller, and is likely to be hired on a temporary basis.

Manufacturer's Sales Branch:

Essentially a merchant wholesaler that is owned by a manufacturer.

Manufacturer's Sales Office:

Essentially a sales agent that is owned by a manufacturer.

Independent Retailer:

A firm that operates only one retail outlet.

Chain Retailer:

A firm that operates more than one retail outlet.

Department Store:

A retail store that (1) employs twenty&-five or more persons and (2) sells at least home furnishings, appliances, family apparel, and household linens and dry goods, each in a different part of the store.

Discount Store:

 A self&-service general&-merchandise outlet that sells goods at lower than usual prices.

Catalog Discount Showroom:

A retail outlet that displays well&-known brands and sells them at discount prices through catalog sales within the store.

Specialty Store:

A retail outlet that sells a single category of merchandise.

Supermarket:

A large self&-service store that sells primarily food and household products.

Superstore:

A large retail store that carries not only food and nonfood products ordinarily found in supermarkets but also additional product lines.

Convenience Store:

A small food store that sells a limited variety of products but remains open well beyond the normal business hours.

Warehouse Store:

A minimal&-service retail food outlet.

Door&-to&-Door Retailer:

A retailer that sells directly to consumers in their homes.

Mail&-Order Retailer:

A retailer that solicits orders by mailing catalogs to potential customers.

Wheel of Retailing:

A hypothesis that suggests that new retail operations usually begin at the bottom&-in price, profits, and prestige&-and gradually evolve up the cost/price scale, competing with newer business whistle blowing informing the press or government officials about unethical practices within one's organization.

Neighborhood Shopping Center:

A planned shopping center consisting of several small convenience and specialty stores.

Community Shopping Center:

A planned shopping center that includes one or two department stores and some specialty stores, along with convenience stores.

Regional Shopping Center:

A planned shopping center containing large department stores, numerous specialty stores, restaurants, movie theaters, and sometimes hotels.

Physical Distribution:

All those activities concerned with the efficient movement of products from the producer to the ultimate user.

Inventory Control:

The process of managing inventories in such a way as to minimize inventory costs, including both holding costs and potential stockout costs.

Order Processing:

Those activities that are involved in receiving and filling customers' purchase orders.

Warehousing:

The set of activities that are involved in receiving and storing goods and preparing them for reshipment.

Materials Handling:

The actual physical handling of goods, in warehousing as well as during transportation.

Transportation:

The shipment of products to customers.

Carrier:

A firm that offers transportation services.