The
transformation of strategies into medium&-term objectives
and activities usually implemented by middle managers in
functional roles.
Managers
develop marketing plans to support strategic objectives using
customer scenarios to position products or services in markets
according to well&-documented sales forecasts.
A
program addresses specific product characteristics, pricing
decisions, promotional activities, and distribution channels.
A
customer scenario describes a group of prospective buyers with
common needs who are expected to respond similarly to a
marketing program.
A
sales forecast is an estimate of expected sales for a specific
time period related to target markets.
Positioning
is the act of targeting specific products or services to
specific markets.
A
product life cycle describes the stages a product goes through
in the marketplace from introduction to decline.
Managers
in production planning are concerned with manufacturing quality
products in the right quantities for delivery to customers at
the right time.
This
establishes the maximum feasible output that can be manufactured
and delivered during a strategic planning period.
A
formal production plan specifics the planned volume of each
product to be manufactured consistent with marketing plans for
projected sales during a planning period.
A
process of matching projected activities with projected
employment requirements.
Usually
the responsibility of specialists in the field, wage and benefit
management in planning terms is the professional planning and
control of compensation and employee benefits.
Operational
planning occurs at the lowest management levels and focus on
specific performance objectives for immediate results.
A
time phased series of activities to be performed to achieve
specific and measurable objectives.
The
planned used of facilities equipment, material, energy, cash,
and supplies during a company's budgeting period.
The
conscious attention to quality, costs, and work processes to
improve resource allocation while achieving total company
performance.
