Cannons Essays,Reports, Termpapers
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advertising, sales promotion, and public relations
channel strategy
consumer behavior
global dimensions of marketing
introduction to promotion
managing the pricing function
market segmentation
marketing in profit and nonprofit settings
marketing its environment and role in society
marketing of services
marketing planning and forecasting
marketing research and information systems
organizational buying behavior
personal selling and sales management
physical distribution
price determination
product mix decisions and new product planning
product strategy
retailing
wholesaling
