Cannons Essays,Reports, Termpapers
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Advertising, Sales Promotion, and Public Relations1
Channel Strategy1
Consumer Behavior1
Global Dimensions of Marketing1
Introduction to Promotion1
Managing the Pricing Function1
Market Segmentation1
Marketing in Profit and Nonprofit Settings1
Marketing Its Environment and Role in Society1
Marketing of Services1
Marketing Planning and Forecasting1
Marketing Research and Information Systems1
Organizational Buying Behavior1
Personal Selling and Sales Management1
Physical Distribution1
Price Determination1
Product Mix Decisions and New Product Planning1
Product Strategy1
Retaling1
Wholesaling1
