Pricing strategy involving the
use of a high price relative to competitive offerings.
Pricing strategy involving the
use of a relatively low entry price as compared with competitive offerings;
based on the theory that this initial low price will help secure market
acceptance.
Pricing strategy designed to de&-emphasize
price as a competitive variable by pricing a good or service at the general
level of comparable offerings.
Established price normally
quoted to potential buyers.
Price a consumer or marketing
intermediary actually pays for a product after subtracting any discounts,
allowances, or rebates from the list price.
Price reduction offered to a
consumer, industrial user, or marketing intermediary in return for prompt
payment of a bill.
Payment to a channel member or
buyer for performing marketing functions; also known as a functional discount.
Price reduction granted for a
large&-volume purchase.
Credit allowance given for a
used item when a customer purchases a new item.
Advertising or sales promotion
funds provided by a manufacturer to other channel members in an attempt to
integrate promotional strategy within the channel.
Refund for a portion of the
purchase price, usually granted by the product's manufacturer.
"Free on board" price
quotation that does not include shipping charges; also called FOB origin.
System for handling
transportation costs under which the buyer may deduct shipping expenses from
the cost of the goods.
System for handling
transportation costs under which all buyers are quoted the same price,
including transportation expenses.
System for handling
transportation costs under which the market is divided into geographic regions
and a different price is set in each region.
System for handling
transportation costs used in some industries during the early twentieth century
in which the buyer's costs included the factory price plus freight charges from
the basing point city nearest the buyer.
General guidelines based on
pricing objectives and in tended for use in specific pricing decisions.
Pricing policy based on the
belief that certain prices or price ranges make a good or service more
appealing than others to buyers.
Pricing policy based on the
belief that a price ending with an odd number just under a round number is more
appealing for instance, $9.99 rather than &-$10.
Pricing policy in which prices
are stated in terms of a recognized unit of measurement or a standard numerical
count.
Pricing policy permitting
variable prices for goods and services.
Practice of marketing different
lines of merchandise at a limited number of prices.
Pricing policy in which a lower
than normal price is used as a temporary ingredient in a firm's marketing
strategy.
Product offered to consumers at
less than cost to attract them to stores in the hope they will buy other
merchandise at regular prices.
Cost assessed when a product is
moved from one profit center in a firm to another.
Any part of an organization to
which revenue and controllable costs can be assigned.
