Method of visualizing the
differences and similarities between goods and services.
Intangible tasks that satisfy
consumer and industrial user needs.
Expected and perceived qualities
of a service offering.
Differences between expected
service quality and perceived service quality.
Actual
interaction point between the customer and the service provider.
Service&-sector industry.
Output produced by each worker.
Marketing intermediary who acts
as a discounter in the travel industry.
Buyer's trust in and
satisfaction with a seller.
