ALVA SKATES PRINT AD ARCHIVE ALL PHOTOS BELOW © RAUL VEGA Eric Monson (designed) and Raul Vega (photographed) collaborated on the Alva Skates' ad campaign during the heyday of Tony's professional skateboarding career in the late 1970's. Eric designed the original Alva logo and T.A. and Pete Zhender (Alva's business partner at the time) allowed Eric to create the ads and submit them to the magazines without any approval. The 19 ads in 16 months Eric created for Alva Skates were way ahead of its time and definitely broke the mold for skateboard advertising which brought a fashion and style sensibility to the forefront. The ads still look great today. Click any image to enlarge

Alva's first ad

OUT-TAKES FROM SOME OF THE PHOTO SESSIONS