Like A Prayer The
Immaculate 1989 Collection
1990 VIDEO by Herb Ritts N/A RIAA Certification Sales ?w 2 Airplay ?w 2 15w 2 (2w) Hot 100
After the controversy and
intensity of “Like A Prayer” and “Express Yourself,”
“Cherish” marked a return to a more
carefree, joyous Madonna.
With the lyrics “Romeo and Juliet, they never felt this way I bet, so don’t
underestimate
my point of view,” “Cherish” was pure pop perfection.
For the video,
Madonna recruited Herb Ritts, the same high-priced photographer
who shot the
cover for the True Blue LP, amongst many other well known
photos. Herb Ritts had never
attempted the making of a music video and was at
first hesitant to take on the project. But, after a little coaxing, Ritts gave in and
“Cherish” became one of Madonna’s most stylish and memorable video clips.
Shot in black and white, the video played Madonna’s voluptuous sexuality
to the
max while at the same time maintaining a
quality of sheer innocence. It featured
Madonna with short blonde hair dancing cheerfully by the ocean with a
little mer-
boy and watching a mer-man
swimming out at sea.
“Cherish,” unfortunately, became yet another
of Madonna’s hits forced to settle
for the runner-up position on the charts. The song became the last in an amazing
steak of sixteen consecutive top 5 singles, overtaking
the Beatles on a list of
artists with the all-time most consecutive top
5 singles in the
became the last in a streak of seventeen
consecutive top 10 singles, tying her with
Michael Jackson for the artist with the most consecutive top 10 singles
in the
1980's. “Oh
Father,” the follow-up to “Cherish,” would become Madonna’s first
single in six years to miss the top 10.
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