VIDEO by Daniel Kleinman
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“Dress You Up”, the fourth
and final release from the Like A Virgin LP, is yet another
song that has been ---until
recently--- all but forgotten. Even
though the song is a catchy
enough pop tune, it seems a
bit uninspired with lyrics like “I’m gonna dress you up in my
love, all over your body,
from your head down to your toes”. Also,
like “Angel”, “Dress
You Up”
fell in the shadows of some of Madonna’s biggest hits ever and did not have a
proper music video. In fact, the video is simply made up of
footage from a live
performance of the song
during the 1985 Virgin Tour.
It is interesting to note,
however, that in 1985 the song was put on a list of fifteen so-called “filthy
pop songs” by a tiny group called the Parent’s Resource Center, headed by Tipper Gore, wife of future
vice-president, Albert Gore.
Virtually forgotten, it
wasn’t until years later in the late 1990’s when the Gap clothing chain used
the song in an advertisement campaign that “Dress You Up” was suddenly
resurrected from the dead, cementing its place in pop culture history. The commercial featured models singing the
lyrics to a remix version of the song done by the Dust Brothers. Suddenly, a whole new generation of teenagers
were singing along with an old hit that ---prior to the commercial--- they did
not know existed. The Gap commercial was
quite successful and continues to be memorable even today.
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