VIDEO by James
Foley
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True Blue
1986
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“True Blue”,
the second single release from the True Blue album, is perhaps most
famous
for the contest that it inspired. Madonna teamed up with MTV to hold a contest for fans to
produce a video for the song. The winning video, a black and white clip set
in the 1950’s,
did not feature Madonna and was, quite
frankly, somewhat lame.
While the black and white video was shown only
in America, the rest of the world was treated
to a completely different video produced by
James Foley, the man who also helmed the
“Papa Don’t Preach” video. By far one of her cheesiest, the video simply
features Madonna
and a few go-go girls dancing in front of an
old convertible and malt shop set in the 1950’s.
Madonna’s "grandma" hair-do and
tacky dress created perhaps Madonna’s least flattering look
in any video.
The clip itself is by far one of Madonna's worst and is perhaps the most
dated
of all her 80's videos.
“True Blue” the song performed quite while on
the charts, needless-to-say. This light-
hearted song, reminiscent of 1950’s do-wop
music, peaked at #3 on the Hot 100, becoming
Madonna’s 10th top 10 hit. It also faired well on the dance floor, the
remixes taking the
song to #6 on the Club Play chart.
"True Blue" is one in a handful of
legitimate hits to be crowded out of Madonna's first album
of greatest hits, The Immaculate Collection. "Angel", "Dress You Up",
"Who's That Girl",
"Causing A Commotion", "Oh
Father", "Keep It Together", and "Hanky Panky" are
amongst
Madonna's other hit songs at the time to be
booted from her mega-successful greatest hits
compilation. Interestingly, all these songs, except
"Oh Father", peaked in the top 10!
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