Yums
Kiwi Stawberry Yums
Soulja Boy has signed a multi-year sneaker and apparel contract with Yums Shoes
a Dallas-based clothing company.
Interscope, the teen rapper's label,
will lend a helping hand via marketing to raise awareness for the collaboration,
according to a label spokesperson.
The teen rapper has shared exclusively with Billboard.com that through this endorsement deal,
he will design, along with graffiti artist and designer Tex,
his own signature Yums "Block Star" sneakers as well as an apparel line.
Each Yums sneaker sole is emblazoned with graffiti art.
Soulja Boy will introduce his line at the Magic trade show this fall.
The rapper will appear in both television and print advertising.
for his Yums line and create five webisodes that will run across the Yums and Soulja Boy Web sites.
Yums Shoes is fast becoming a major force in urban streetwear.
The rapper will appear in both television and print advertising.
for the line as well as five webisodes that will air on both the Yums and Soulja Boy websites.
Way back in time, like two weeks ago,
Soulja Boy and Yums Shoes announced a deal in which Soulja Boy
"in conjunction with Yums' designer Tex...[would] design his own signature shoe within the Yums'
Block Star line of sneakers, which uniquely emblazon the soles of each colorfully
crafted shoe with graffiti art.Soulja Boy Tell'em and Tex will also design street-oriented apparel for Yums Shoes."
Oddly enough Soulja Boy previously claimed to have a shoe deal with Yums
when he actually seemed to have only some kind of endorsement status.
Soulja Boy Tell‘em joins forces with Yums
“Supa Throwed”
designer and legendary Dallas graffiti artist Tex
(one of the founding members of Infinity Crew)
and JP McDade, CEO of Yums Shoes.
Their successful collaboration has positioned
Yums Shoes as THE sneaker of choice throughout the hip-hop nation.
Tex says of the deal between
Collipark Music / Interscope Records, Soulja Boy Tell’em and Yums Shoes
“This is a natural fit for Yums Shoes,
Interscope and Soulja Boy Tell’em.
It clearly demonstrates how music and fashion blend together.
”McDade adds,
“The shoes and clothing line allow the wearer to express his or her personality,
because each shoe is an individual piece of art.
Soulja Boy Tell’em will be able to assist in designing shoes
and apparel exactly the way he would want them to look.
The Yums brand captures the Dirty South hip hop culture and reflects the style in its fashion sneakers and apparel.
Born from the vision of legendary Dallas graffiti artist Tex,
Yums embodies “Tha Sole of tha Streets.”
True to its roots, Yums is available in prominent Hoods (Compton/Los Angeles,
Pleasant Grove/Dallas, Harlem/New York) across the country.
Yums has a long list of music artists wearing the brand including Soulja Boy Tellem,
Snoop Dogg, Lil’ Wayne, Tum Tum, Michael “5000” Watts of Swishahouse, Play-N-Skillz,
Rick Ross, Bone Thugs, Bun B and many more.
On behalf of Tex and Tha Yums Family, it is our commitment to always bring you (our supporters)
the best quality products in that most playamade style possible.
This is where you can find these shoes
YUMS
